CRO Resource
NPS Benchmarks by Industry
Net Promoter Score benchmarks across 10+ industries for 2026. See how your score compares and discover proven strategies to lift your NPS fast.
Key NPS Findings
41
Avg B2B NPS
across all industries
+30
Good NPS Score
anything above 30
3x
Revenue Impact
promoters vs detractors
68%
CX Driver
of loyalty decisions
Industry NPS Benchmarks 2026
Average, good, and great NPS thresholds by industry.
| Industry | Avg NPS | Good | Great |
|---|---|---|---|
| Technology / SaaS | 41 | 50 | 60 |
| Financial Services | 34 | 45 | 55 |
| Healthcare | 38 | 48 | 58 |
| E-Commerce | 45 | 55 | 65 |
| B2B Services | 36 | 46 | 56 |
| Telecommunications | 24 | 35 | 45 |
| Insurance | 29 | 40 | 50 |
| Real Estate | 39 | 50 | 60 |
| Logistics & Supply Chain | 33 | 43 | 53 |
| Hospitality & Travel | 42 | 52 | 62 |
How to Increase Your NPS Fast
- 1Respond to every detractor within 24 hours - speed is the #1 recovery factor.
- 2Delegate routine support tickets to trained virtual assistants to reduce response times.
- 3Close the feedback loop: tell customers what changed because of their input.
- 4Segment your NPS by customer cohort to find your highest-risk accounts.
- 5Run monthly pulse surveys, not just annual - NPS decay is fast in high-churn industries.
Boost Your NPS With Better Customer Support
Our virtual assistants handle tier-1 support, follow-up emails, and NPS survey outreach so your team can focus on building promoters.