Etsy is an online marketplace that provides an opportunity to entrepreneurs to connect with potential buyers. Obviously, all Etsy store owners are trying to get more sales on Etsy. However, the competition is very tough since the number of sellers on this marketplace increases nearly 3 times in contrast to the year 2019. Plus, the sellers themselves are very competitive when it comes to selling their products. So, if you are trying to find some ways to make sales on Etsy, you’ve come to the right page. Whether you are a newbie or have been selling on Etsy for a while, the tips that we are going to show you will help you nourish your business.
25 ways you can actually do to increase sales on Etsy
Get your shop and listings noticed in these 25 tips we’ve listed.
Take eye-catching product images
In most cases, the first impression lasts. One way to make sales on Etsy is to provide potential buyers with high-quality product images. There’s no need for you to have a DSLR camera to capture high-quality images. What you can do is to capture your product with your smartphone using natural lights which come from the lighting in early morning or late afternoon, and even the light that comes from a thin curtain. You have to get your products’ best angles that show off their features and beauty. Moreover, you can edit your product images to correct the colours, make them brighter or adjust its contrast. Take note that when uploading images, they should be in the right size with the right resolution to prevent them from slowing down when customers are viewing them.
Write an enticing product description
By providing potential buyers with compelling product descriptions, you are giving them reasons why they should purchase your products. Take some time to think about what makes your products unique and special from others— and how your products can help your customers. Your descriptions should be clear, concise and convincing.
Make use of Etsy Advertising
Although it will cost you money, another way to make sales on Etsy is to utilize Etsy ads. By running an Etsy ad, you can drive traffic to your shop and promote your products in front of the right people. Before you run an ad, you can plan on offering great deals but make sure the cost doesn’t outweigh your profit.
Incorporate Etsy with social media
Your social media accounts can serve a powerful tool to make sales on Etsy. By creating engaging and compelling content, you can connect with potential buyers, build a strong online presence and reach a wider audience. You can post content that benefits your audience. If you are selling women’s clothing, you can post content about styling tips. In this way, when your audience is ready to make a purchase, your brand may be the first to come up on their mind. If you are not sure what else you can post on social media, you can have a social media virtual assistant who can handle it for you.
Use Etsy SEO
Similar to general online SEO, Etsy SEO increases the visibility of your shop and products. This means finding the right keywords and using these relevant keywords in your titles, tags, and descriptions. When you make your listings search engine friendly, you’ll attract potential buyers and increase your chance to make sales on Etsy.
Give freebies to customers
Customers are more likely to purchase products when a certain brand offers a personalised experience. So, it will be best to give your buyers a small gift or a freebie to let them feel how you appreciate them in supporting your brand. In this way, you are providing your buyers a good reason to come back and purchase your product.
Use email marketing for long term customers
One way to increase your sales on Etsy is email marketing. Sending email campaigns can help you keep your customers updated with your new products, offers and promotions and can also improve your Etsy Shop visibility. Moreover, your Etsy shop will be the first one to pop up in their minds when they need the item that you sell. Encourage them to sign up for your mailing list and persuade them for the benefits they can get upon signing up.
Consider free shipping
Free shipping can attract potential buyers to purchase products from your Etsy shop. Moreover, as of 2019, Etsy gives priority to product listings that offer free shipping over $35 or more, so this will certainly improve your search ranking and can help you increase sales.
Create product bundles
By creating product bundles, you can increase your sales of individual items over time. You can partner a best selling item to items that don’t sell well, but make sure that your bundles make sense. In this way, you can make a customer buy more than one product in a single transaction that can increase your average order value.
Write blog articles
Your main goal here is to make your website visible to search engines and social media platforms and bring your visitors to your Etsy shop. Also, when customers are looking for items they need, you’ll be able to position your brand as an expert and provide your potential buyers with the information they need.
Provide return, refund, and shipping policy
Most potential buyers usually read return, refund and shipping policies before they make a product purchase. For that reason, as a seller, make sure that you provide these policies in your Etsy shop in a customer-friendly, understandable, and easy to read way.
Add multiple payment options
According to a study, 7% of online buyers abandon shopping carts because of not having enough payment options. Therefore as an Etsy seller, make sure to take advantage of Etsy Payments which allows you to provide payment options for buyers This includes credit cards, debit/bank cards, Etsy Gift Cards and Etsy Credits, PayPal, Apple Pay and Google Pay.
Create scarcity to your products
One tactic to make sales on Etsy is creating scarcity to your products. Your customers will be more engaged in your products if the quantity of your best selling items are in little amounts since they will perceive that the items are almost sold out. So if they do not act as soon as possible, they’ll be missing the chance of buying that best selling item.
Add relevant categories and attributes
By categorizing and adding attributes to your products on Etsy, Etsy can match your products with the right buyers and give your listings a better chance of being visible in search results. The more people can see your products in search results, the more chances to make sales on Etsy.
Promote with user generated content
One of the best ways to make sales on Etsy is to post a photo of customers reviews of your product, product review from influencers and a photo or video of your customer using your product. Using UCG (user generated content) is an effective way since it represents the word-of-mouth referral that customers trust.
Distribute coupon codes through social media
Attract new sales by providing discounts via coupon codes to your social media shop followers! This can increase your engagement in social media plus, this drives traffic at the same time.
Have a separate website for your brand
Aside from having an Etsy shop, your brand should have a website for potential buyers to see your brand verified in the online world. In your website, share the important information regarding your products and add all the details regarding your product listing with relevant keywords to help you drive traffic from search engines.
Research about successful Etsy sellers
Researching about successful Etsy sellers can help you skyrocket your business. By researching about them, you’ll be able to understand why they have been successful in your niche and you can apply your research to your Etsy shop. Remember that in order to be successful, you have to be aligned in the competition.
Have a product pricing strategy
Delivering a competitive price while keeping your business profitable is very important. Etsy provides a pricing worksheet that helps you to develop a product pricing strategy. Researching about your competitors’ pricing strategy can be helpful but you have to take note that having the lowest price is not always the best since customers are willing to pay more for quality products.
Provide discounts on for abandoned Etsy shopping carts
You can send coupon codes for shoppers who are about to leave their shopping cart. Through coupon codes, you can change their mind and convince them again to buy the products using a coupon code.
Craft a branding that customers will love
Aside from creating a logo, shop name and business card design, branding is everything that is felt by the customer whenever they interact with your shop. As an Etsy seller, you should create a branding that can impress your target customer. Remember that branding is one the most important factors of success for a business.
Evaluate your store performance
Evaluate and analyze your store performance for you to adjust your strategy and improve sales. Evaluating your top traffic source is to know where your potential buyers are coming from and to identify which of your marketing efforts work for you.
Share your story
Tell your story in a way that inspires your Etsy shoppers to want to support you. However, you have to keep it brief and clear. Share why you started, what inspires your items, and why you keep going.
Attach a Thank You letter
It is said that 81% of customers are likely to purchase a product if the packaging is nicely made. So, take advantage of this by attaching a thank you card when packing your customer’s orders. Not only can you put a smile on your customers’ faces but also an opportunity for your brand to be noticed by many. Don’t forget to pack their packages neatly and impressively.
Decorate your Etsy store on big holidays
Decorate your Etsy store with festive vibes on major holidays such as Christmas, Black Friday, or New Year. By doing this, you can make your customers get interested in purchasing products from your store. In addition, don’t forget to add the festive attribute to your products to help you optimize SEO and increase its visibility.
As the competition on Etsy becomes tough, it is crucial to know how to make your brand standout and how to make customers purchase your products. So whether you are a beginner seller on Etsy or a long term seller, go ahead and apply this list that we have mentioned above to help you make sales on Etsy.