Seen as one of the most cost-effective ways to reach your target audience and build long-term brand awareness, Search Engine Optimization (SEO) is a business strategy that helps your site improve its visibility in search engines. Better said than done, doing SEO is not an easy task especially if you are still starting out. Plus, it is constantly changing— what you know used to work, no longer does. But on the good side, there are excellent tools that can help you see which part of your strategy is working and what’s not. So, without further ado, let’s dive into this SEO tools list to get to know their features and to help you pick which one works best for your business.
1. MOZ Pro
Moz Pro is an all-in-one SEO tool in the market that focuses on businesses that want to manage their organic search in one interface. From keyword research to backlink analysis, Moz Pro covers all the core areas of SEO that allow you to improve your strategies. What’s more, is that it provides a weekly automated report notifying you to fix any existing issue on your site. And because of its clean and easy-to-use interface, Moz is considered one of the most approachable tools for novices who want an overview of the basic SEO metrics.
As for the pricing, Moz Pro offers 4 plans with a one-on-one tutorial and 24-hour online support.
2. Ahrefs
Ahrefs is one of the most commonly used SEO tools to get higher Google rankings. Although it is mainly used to distinguish SEO health, keyword research, and website link profile analysis, Ahrefs is also used to find well-performing content based on the keywords that you provide. And because Ahrefs crawls over 5 billion web pages a day, you can surely gather valuable insights from its data that can help you understand and improve your domain’s online presence. In addition, they provide an online knowledge base where it allows you to access a variety of learning opportunities.
Ahrefs offers four plans as well. Depending on the core features you want to access, the number of projects you want to cater to, the number of keywords you can search, and the number of reports you can pull up.
3. Google Search Console
GSC is a free web service provided by Google that allows anyone with a website to manage and monitor how Google perceives its website. Its main features include providing you with information about your site’s performance, identifying what keywords people use to find your site, and can send you alerts through email if there are any issues on your website that need to be fixed. Overall, Google Search Console helps you ensure that you’re site is Google-friendly and healthy.
4. Semrush
Known for its keyword research tool, Semrush is another popular platform that is used by some of the biggest digital marketers in the world that can help you boost SEO. This tool provides specific keywords to help you stay on top of the competition and know the latest trends in your niche. On top of that, Semrush also provides you with your competitors’ SEO strategies and lets you see how they are ranked. With the relevant data, you can get from this tool, and when used correctly, you’ll be able to strategize on how you will improve the overall performance of your website.
Semrush offers 4 plans and if you avail of its annual pricing, you can save up to 17% of the price plan.
5. Yoast
In this SEO tools list, we include Yoast since it’s a popular WordPress plugin for SEO that helps you perform better in search engines, most especially Google. This plugin works as a content analyzer every time you create a page. It provides you suggestions on how to improve your content and will detect issues that are needed to fix. In addition, Yoast guides you in crafting titles and meta descriptions in your post. If you are a beginner in SEO, using Yoast everytime you create pages can actually be a great training since this plugin provides you guidelines on how to optimize content.
Yoast offers 3 pricing plans; one is a free version and 2 paid versions.
6. Majestic
Another popular tool that is included in this SEO tools list is Majestic. This link analysis tool is very popular among SEO veterans since 2011. One of its well-loved features is The Majestic Million which allows you to view the ranking of the top 1 million websites. On top of that, this tool provides you with metrics such as the “TrustFlow” and “Citation Flow” which allows you to identify whether the site you want to link to is spammy or reliable. Aside from its backlink analysis feature, Majestic can also work as a keyword tool to help you find the best keywords to target.
Majestic has 3 pricing plans which can be paid monthly or annually. Lite and Pro plans have a 7-day money-back guarantee for new customers.
7. Backlinko
Backlinko by Brian Dean has been the go-to SEO guide for digital marketers. As one of the most respected marketing blogs online, you can get worth of thousands upon thousands of dollars worth of free information compared to paid online courses. He mainly focuses on how he increased his organic traffic, and guides for backlinking and keyword research.
8. Google Analytics 
One tool that is worth being included in your SEO tools list is Google Analytics. Google Analytics is a free yet powerful tool used by many digital marketers nowadays. This tool provides you with real-time statistical-based analytics solutions about your user’s interaction with your website that you can use to improve the success strategy of your business specifically in maximizing the performance of your website.
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9. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a website crawler that helps you identify SEO errors such as broken links, server errors, duplicate meta descriptions, missing headers, and more. By helping you identify SEO issues in your website, you’ll be able to take corrective action in real-time. Take note that this SEO tool is not a cloud-based solution, it is software that you need to install on your desktop.
Although you can start using this tool for free, you can avail of their paid version to crawl to over 500 URLs and have an access to its other features.
10. AlsoAsked
Picking the right topic for your content is very crucial when it comes to SEO. AlsoAsked helps you find what people are asking about particular keywords. What’s more, is that this tool provides you with a hierarchy of questions so that you can structure your content in a natural way. Overall, AlsoAsked helps you develop content plans that can help you bring in traffic to your website.
AlsoAsked has 3 paid plans depending on the number of searches you can have for a month.
11. Meta SEO Inspector Chrome Extension
Meta SEO Inspector is a handy Chrome extension that allows you to review SEO key elements such as meta description, title, headers, URL, alt text, and more in just one click. This SEO tool can help you identify issues and provides tips to fix them. Moreover, you review your competitors’ pages using this tool to gather information about what they are using on their pages.
One of the best things about this SEO tool is that is it totally free.
12. Help A Reporter Out
We include HARO in this SEO tools list because it makes it easy for everyone to get great backlinks without spending hours upon hours on the outreach process. This platform serves to connect journalists and experts who act as sources for stories. Sending you email listings everyday, you can respond to these queries and you’ll have a chance to get featured in the source’s content and to be provided with a backlink.
13. Copyscape
Duplicate content can sometimes affect search engine rankings. With Copyscape, you can easily track how much of your content appear word by word on the Internet. This tool shows you what percentage of content is a match between you and the other site. Overall, Copyscape helps you avoid having duplicate content that can affect your rankings.
14. Mobile-Friendly Test
One way Google ranks your website is how mobile-friendly it is. Because people nowadays use mobile phones to access websites, it is important to provide users with a quality experience. Fortunately, Google offers a free tool where you can test how mobile-friendly your site is. You can just go directly to Mobile-Friendly Test and enter your page URL to check how your page scores.
15. Search Engine Journal
Search Engine Journal is an online platform that also deserves a spot on this SEO tools list. This online platform offers resources related to the latest search news, how-to guides for SEO, and interviews with expert digital marketers all over the world. Known for its helpful insights and strategies, Search Engine Journal is the go-to for marketers who want to boost their SEO.
16. Google Alerts
Google Alerts is a free tool that allows you to monitor how often your brand gets mentioned on the web. Basically, this tool sends you an email notification when your brand or keywords are mentioned anywhere on the web. With Google Alerts, you can improve your SEO strategy. Just for example, when you get an alert that your brand is mentioned in content without inserting your link, you can craft a polite outreach email where you can let the writer know how well you appreciate the content and how their audience can benefit from them if they insert your site’s link. In addition, through this tool, you can also keep an eye on your competitors doings and strategies.
17. Exploding Topics
Exploding Topics has a spot on this SEO tools list since it helps you discover certain topics that are popular and about to become one. Unlike any other keyword search that we knew, Exploding Topics allows you to search by category and timeframe. This platform helps you put out timely content that has the potential to bring thousands of new visitors to your website. The earlier you publish content, the quicker you can get ranked.
This tool is free to use and offers 2 paid pricing plans depending on the features you want to access.
18. Fat Rank
Another Chrome Extension in this SEO tools list is Fat Rank. Fat Rank allows you to know how you are currently ranking for a keyword. And if you don’t rank in the top 100, Fat Rank will tell you, and this information you can get will allow you to make an adjustment and to better optimize your website for that keyword.
The best thing about this extension is its accuracy and free to use.
19. SERanking
SERanking is an all-in-one SEO tool and one of the most used tools in the market. From keyword research to backlink analysis, SERanking has it all. One of its cool features is that it allows you to spot errors on your website that could be affecting your overall SEO performance. In addition, this tool allows you to check the structure and code of your website to help you optimize your website in search engines.
This tool offers three paid plans depending on the features you want to get.
20. Site Checker
Another great tool that’s included in this SEO tools list is Site Checker. Site Checker is a website checker that provides you with a detailed SEO report that will you help you to improve your SEO strategy. This provides you an instant alert whenever there are critical things that are happening to your website so that you can take an action immediately.
Site Checker has 4 pricing plans to be paid monthly or annually. When you avail of the annual plan, you can get 2 months free.
21. LinkMiner
LinkMIner is a backlink checker tool that allows you to identify broken links and evaluate the strength of your backlinks. With this tool, you can also evaluate the backlinks of your competitors based on the metrics such as the Trust Flow and Citation Flow. This also has a great feature where it provides you with link-building opportunities. Aside from these, LinkMiner has a knowledge base where beginners can learn more about SEO.
You can save 40% when availing of its annual plans.
22. Spyfu
Spyfu is included in this SEO tools list since allows you to know what your competitors’ strategies are. This includes the keyword they are ranking for, their ad campaigns, and their organic searches. In other words, it is one of the tools used for competitor analysis and keyword tracking.
All pricing plans allow you to get unlimited access to search data.
23. Rank Math
Rank Math is an SEO WordPress plugin that helps you improve your SEO performance. This plugin allows you to enter one or more focus keywords and lets you see how optimized your content is for those keywords. On top of that, this plugin allows you to connect your site to Google Search Console for you to check analytic reports on your dashboard. Through this plugin, you can also analyze your lowest and highest-ranking posts. Overall, Rank Math makes it easier for pros and amateurs to understand and access website data.
24. Google SERP Snippet Optimization Tool
To help you optimize your meta title and description to maximize click-through rate, you can use Google SERP Snippet Optimization tool. This free tool will also show you how your metas would look in an actual Google search.
25. Woorank
Woorank is an excellent tool that deserves a spot on this SEO tools list. It is intended for business owners who want to improve their search rankings. This tool allows you to track reports that will show you how is your SEO overall performance doing. And in case of any problem, Woorank will provide you with suggestions to make improve your strategy. Moreover, it allows you to discover the keywords that your competitors are using so that you can stay ahead of them.
When you avail of its annual plan you can get 4 months for free.
Takeaways
SEO is a crucial factor in digital marketing. Although the way to optimize SEO is constantly changing, there are many excellent tools that you can leverage to help you boost your performance and to compete with your competitors. Take time to try out the tools that are included in this SEO tools list to help you choose which one can make your marketing easier and can lead you to growth.
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