Using this marketing strategy, you must build a connection with the communities that will foster a relationship with your audience through your product or content. But before that, what is a hyperlocal marketing strategy? The main target of this strategy is to reach the locals in your area through social media interactions and target nearby areas of the business location within a 10-mile radius. Hence, in hyperlocal social media marketing, targeting the locals can be challenging. That’s why you can hire an outsourced social media marketer to manage your platforms and reach your target market.
Strategies and ideas using hyperlocal social media marketing
These are listed ideas to help solve your problems and reduce the stress of increasing your sales, as well as effective ways to implement Hyperlocal Social Media Marketing
1. Online groups or marketplaces
Facebook has a marketplace where you can share your pages or products with nearby locations. Most consumers these days have gadgets to search for products in nearby locations. Customers find it more convenient to scan social media platforms. Aside from its easy access, they can check the buyer’s profile to see if it is legit.
2. Exist in Google map
You must know how to add your business to Google Maps. Remember that you are in a new generation where you can click on everything on your phone, including your Google Business Profile. This hyperlocal social media strategy is commonly used. But don’t chill out to compete with competitors. Make sure to maintain a positive review since they will more likely choose a place, product, or service that is recommendable and the best.
To sum up, make sure that complete information about the shop or services is presented, such as contact numbers, menus, and the specified local address.
3. Use local influencers
There are many active users on social media platforms, so using local influencers to promote your business is an advantage. Some influencers will dine at your place to promote your services and products, depending on the negotiation between the owners. Then, you can reach customers quickly through influencers with the power of having vast followers through sharing. Businesses commonly use it in their hyperlocal marketing strategies.
4. Collaborate with local business owners
If your products are in line with local goods, you can partner with them to reach your intended audience. You do have both social media platforms. Therefore, mentioning each other’s products can be a win-win. But collaborate with those who have the same goals and are willing to do the same.
5. Reply promptly
In hyperlocal social media marketing, to reach the intended audience, you can interact with them through inquiries such as comments or direct messages. Customers appreciate you replying to their queries quickly.
6. Keep an eye on local trends
Take advantage of the trending news and events on social media to stay up to date. You can also make a meme to boost engagement and boost your page. To identify trending news and events, use Google Trends to search and reference.
7. Focus on the target market
You must know your target market to focus on a strategy to reach them. Before diving into the product on the market, ensure that most locals are interested in it. Check if it has a unique purpose, effect, ambient location, or anything else that can attract the target market.
8. Track insights
On social media, there are insights into how your post potentially reaches the audience. That’s the good thing about using social media platforms. In addition, if there is a decrease in insights, the possible cause may not be able to reach the target market.
9. Sponsor local events
Yes, you need that to be widely known to the locals. You may think, What’s the connection? Well, it is simple, most event organizers will post the event and upload pictures on their platform’s page. They will simply include your page by mentioning it. So the audience will click on your page and increase awareness
10. Authentic page
Customers are cautious because there are scammers everywhere. Include this in your hyperlocal marketing strategies, even though you are a small business. Stay authentic about the products and services. Because in Facebook Meta Business there are consequences, your page may be taken down. Well, to maintain being authentic, you need someone to manage. Hence, it’s not easy and can be overwhelming. Just think of how virtual assistants can boost your sales, and you don’t need to think of content every day if you add them to the team.
A guide to effectively use hyperlocal social media marketing
Include these lists to effectively use hyperlocal social media marketing.
Getting to know your target audience is essential before introducing the products. Take consideration to answer these questions to build your marketing persona. Although you have more than one persona, this is useful knowledge to reach your intended audience and loyal customers
Create mobile-friendly site
The percentage of people using social media is equivalent to those using mobile phones to search for products and services. That’s why, in hyperlocal social media marketing, faster mobile-friendly websites have more traffic than slow websites. If it is not fixed, this will cause a negative impact of not having more sales.
Posting testimonials has a purpose, so don’t be afraid if customers post negative reviews because these could be a great idea to fix problems. At least you know how to get to the root of the problem. Encourage customers to leave a review of the service to know if they are satisfied or if it needs to be improved, because in hyperlocal social media, the user experience and their comments are valuable.
This hyperlocal marketing technique is very useful. By detecting customers nearby through GPS, RFID (Radio Frequency Identification), and also connected to Wi-Fi, or cellular data. In other term it is called “fences” detects around nearby stores. Then, when a user enters or exits the area, geofencing technology takes action or sends a message on their mobile device with enticing offers such as discounts and deals.
Given the fact that hyperlocal social media marketing is effective in reaching and boosting engagement, Ever since the pandemic hit, it has also increased the use of social media platforms and the ways how social media has changed marketing. Having more followers is an advantage, and social media is becoming the gateway for business owners to promote and attract buyers. Therefore, having an idea of common types of social media marketing strategies is helpful. That’s why hyperlocal social media marketing is a must for every business owner. Aside from having foot traffic, it is very important to gather traffic on social media because once a user shares your product, other users will be aware that your product exists.