Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, TikTok, Reddit, WhatsApp, Twitch, and Clubhouse aid in brand development and marketing.
From Facebook’s broad reach to TikTok’s short-form video engagement, each platform offers unique opportunities for connecting with audiences, sharing content, and building brand awareness.
To have a better understanding of how social media has changed marketing, let us share with you the insights of business owners and professionals who have experienced the power of social media.
Stealth Agents can further support your efforts with their expert Pinterest virtual assistants, ensuring your business excels in connecting with and retaining customers.
Discover their various pricing options and reserve your spot for a free consultation by booking online now.
Ways How Social Media Has Changed Marketing
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1. Marketing made affordably
One way how social media has changed marketing is that it made marketing affordable.
Why? Because companies nowadays no longer need to shoot for commercials and print ads which is often costly.
These campaigns need more workforce, professional services, and technical resources.
On the other hand, social media only requires a creative mind, a social media account, and minimal fees to boost the content.
Our company uses Twitter to promote our website and finds it powerful since Twitter has billions of users worldwide.
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More people can see our articles in just one click, and if they find the article interesting, they will surely visit the site.
Connor Brown, Founder of After School Finance
2. Reach larger audience
A visually beautiful marketing campaign is more likely to be remembered by your target demographic and go viral.
You can reach a larger audience than you ever imagined.
On a daily basis, you may communicate and engage with your consumer base in the most virtual, direct way conceivable.
As a result, social media allows brands to better understand who their customers are and what they want.
You can start designing campaigns and services based on this, demonstrating to your audience and prospects that you care about their requirements and that they are at the heart of your company.
3. Customer handling
Small businesses and start-ups commonly hire social media managers who can answer customers’ queries almost around the clock. This enables customer satisfaction and ultimately generates positive reviews.
Joshua Rich, CEO and Founder of Bullseye locations
4. Immediate customer feedback
Social media allows users to watch and comment on company posts.
This enables businesses to adjust their marketing efforts in response to negative feedback.
Additionally, an individual can always solicit followers’ participation in polls or surveys to assist in steering the business in the appropriate direction.
Mark Valderrama, Owner and CEO of Aquarium Store Depot
5. Communicating with customers is easy
The wait time has been altered via social media. Now, customers can ask a question and the business can respond by typing an answer.
While the response is not always fast for the consumer, it saves time and effort, especially for non-urgent concerns.
Jamie Opalchuk, Founder & CEO of HostPapa
6. Competitor research
Another major social media trend is to learn from competitors’ social media failures.
Companies may save a lot of the trial-and-error experience that costs a lot of time and money by just observing what tactics have worked and what approaches have failed for competitors.
Callum Dooley, Managing Director of Elite Fridges
7. Faster advertising
Another way how social media has changed marketing is that it has become easier and less expensive to advertise.
If you develop a good ad copy for example on Facebook you can get leads for $10 apiece in a lot of cases that is how it impacts our business.
It also enables any business owner to practice their marketing and expand their business. It also allows you to get your brand in front of people much faster than TV advertising.
Users actively scroll their feeds which means they will see one of your ads much faster than a TV commercial.
Tim Connon, Founder of ParamountQuote Insurance Advisors
8. Streamlined customer engagement
Social media takes the fourth wall out of marketing.
One more way how social media has changed marketing is that brands can take a more playful and less professional approach to their marketing/advertising.
Interacting with customers on social media allows brands to build connections that email campaigns and Google Ads simply don’t allow for.
Likes, comments, and shares make customer engagement more streamlined than ever before and are things traditional marketing can’t achieve.
Customers like to be able to put a personality on a brand, and that personality can shine through on social media.
Brad Hall, Co-Founder and CEO of SONU Sleep
8. Gathering market data
Social media apps offer many features to help your business flow. It can show you the peaks and valleys of your posts.
What time does your post get the most clicks, or the day and hour when people visit your page the most? Specific demographics are also available.
“Send Message” and “Call Us” are CTAs or call to action prompts that are helpful.
Cynthia Halow, Founder of Personality Max
10. Establish credibility
Having a public image is like showing off confidence.
Social media posts and content allow me to share things about my business, introduce them to the public, and create an engagement with them.
Also, with people that interact with my posts, taking time to leave comments, and giving reviews as a way of recommendation, my business tends to get credibility in doing our purpose.
Scot J Chrisman, Founder and CEO at The Media House
11. Brands become more like a person
Social media has irreversibly changed the way businesses interact with their audiences.
Ads used to be the only way to do marketing which was a form of indirect communication.
But now through social media, businesses can communicate directly with their customers.
Brands became less an entity and more like a person.
Robert Calderon, Marketing Manager at Dalvey
12. End of paper trail
One of the most impactful changes brought about by the era of social media is the end of the paper trail.
From flyers and posters to other marketing materials, it had become the norm for companies and marketing agencies to use tonnes of paper in marketing and advertising — only for most of it to end up in the bin.
Thankfully, the advent of social media put an end to this rampant waste of paper.
In addition to saving trees, this move has also helped brands cut down on costs related to logistics and personnel.
Larissa Pickens, Founder of Everfumed
13. More visibility to businesses of all sizes
Social media has added another layer of visibility for businesses of all shapes and sizes.
It’s allowed smaller businesses and even solo freelancers like myself to build an audience and share thought leadership without significant investments.
I see it as having an overall positive impact on my brand because it allows my audience to see the human side of me, given I work mostly behind a computer all day.
To me, those deeper connections will be more valuable than any PPC ad, email, or billboard.
Alli Hill, Founder and Director of Fleurish Freelance
14. Geographical barriers removed
With social media’s help, the reach and awareness about the different deliverables of organizations to the target audience have increased manifolds.
Now any business can have customers from all over the world. Unlike earlier, creating awareness and brand value in the local market was also a hard nut to crack.
Moreover, free of cost, one can showcase their products and services to their potential targets on social media regardless of time, space, and location.
Rahul Vij, CEO of WebSpero Solutions
Takeaways
Businesses of all sizes have indeed experienced positive changes when they use social media for marketing.
As stated above how social media has changed marketing, there is no doubt that it offers a lot of opportunities that have helped them boost their business.
Investing in social media management and content marketing services yields multiple benefits for businesses.
