According to a statistic, TikTok has an estimated 1.1 billion users worldwide as of 2021, not to mention the endless entertainment it brings to its users, TikTok made an impact on sound and culture and brings friendly and natural vibes to its audience making it unique among other social media platforms. As the power of TikTok dominates, more and more entrepreneurs are opting for this social media app for business marketing— who wouldn’t love a free platform for marketing right? Considering that you do not want to miss the marketing opportunity of this social media platform has to offer, a TikTok virtual assistant on your side can help you make the most out of this popular platform for your business.
The benefits of using TikTok for business marketing
TikTok is a ranging social media platform where it sets its record having more than 300 million installs in a single quarter for a social app. Primarily offering a 15 seconds-video, you can creatively film a video without a huge budget— thanks to its video features! Unlike other social media platforms, Tiktok allows users with zero followers to gain millions of views due to the viral nature of the algorithm— if the content appeals to the audience, the engagement follows. So when marketers, produced videos that appeal to the audience, marketers can achieve a significant buzz.
Reasons to hire a TikTok virtual assistant
When you are an entrepreneur who does not have enough time to run a well-managed TikTok account, or who wonders how to use this platform at the same time; well, trouble no more as a virtual assistant can help you achieve your business’ success on TikTok!
Optimizes your TikTok profile
A TikTok virtual assistant knows how to pick the right profile picture that will represent your brand. This virtual assistant also makes sure that the selected profile picture is visually connected with your other digital platforms to make it clear this is part of the same family. In addition, a TikTok virtual assistant sees to it that your bio is just short and catchy. Lastly, a TikTok VA will make sure that a link is found in your profile— a link that directs to your e-commerce site or your other social accounts (depends).
Creates rich content
There is no doubt that a good sound and quality video makes your content more enjoyable to watch. A TikTok virtual assistant can create worth-to-watch videos for your audiences. Not to mention the power of hashtags, your Tiktok virtual assistant can pick or create hashtags to help your brand get discovered. Also, with the help of your VA, you’ll be able to produce content such as “how-tos” videos that are very popular nowadays.
Engages to your audience and grows your followers
What is social media if you are not engaging? Basically, rich content creates engagements between you and your audiences and can obviously grow your followers. And to keep those followers, your TikTok virtual assistant responds to comments and questions, doing interactive live streams, engaging with other TikTok accounts’ content, and even posting polls and questions. Through these, your audience and followers will be more engaged and interested in your brand.
Dives into analytics and creates a winning strategy
TikTok has a built-in analytic tool that measures how your campaigns are doing. Your TikTok virtual assistant can then analyze the metrics and can come up with new ideas and strategies as to how to improve the effectiveness of your content.
Crafting strategies include how your brand will be presented in the video, knowing what’s trending, identifying your target audience, planning out a content calendar, and most importantly, setting your goals and objectives.
Runs TikTok advertising
As TikTok is one of the social media that is hype today, your virtual assistant can run ads for your brand. A TikTok virtual assistant can run sponsored hashtag challenges, banner ads, and in-feed adverts within the app’s homepage. You may also want your virtual assistant to sign up to TikTok for Business to run self-serve advertising campaigns.
Takeaways
As it is growing daily, TikTok is a great way to start marketing your brand and be discovered by potential customers. With a TikTok virtual assistant on your side, you will be able to make the most out of this platform by making your account more pro-looking and enabling your business to reach audiences effectively.
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