Shopify is a subscription-based software that will allow business owners to have their online store where they can sell their products. The owners can sell in a physical store through Shopify POS and accompanying hardware. Moreover, It is a commerce platform that makes the fastest way to achieve your dreams and starts selling your products to different customers. In addition, Shopify pros and cons offer a live chat that you can message 24/7 if you have any difficulties. Thus, they will address your concerns and find the perfect solution. Despite, thriving hard at work, productivity enhancement tips as a business owner should be done to have a productive day always. On the other hand these commerce platforms have their pros and cons, which you should remember.
Pros of Shopify
Consider every pro of this e-commerce platform so you can consider how you should benefit from your business.
1. Easy to use
Shopify pros and cons are the things that should be checked first before anything. People will always look for a shop that is convenient and easy to use; it is one of the pros of Shopify. You don’t need to undergo a complicated process in Shopify to launch your business online. Moreover, this is one of the advantages of using Shopify because you use it efficiently and without stress. As you decide to have an online business, your main goal is to make it function as soon as possible.
2. Available customer support
Shopify pros and cons, the pros always prioritizes the convenience of its users and customers. Hence, they created a team their customers could rely on if they had any concerns or queries. Moreover, this customer support is always available 24/7 that can address and help you any time of the day. You can communicate with them through various ways and platforms, such as a hotline, live chat, or email.
3. Multiple payment processors
The biggest question in using Shopify is where you can get your payment. In Shopify pros and cons, they offer multiple payment options which you can use. Furthermore, the main advantage of this function is that it is easy and stress-free to process your payment transactions from the domain store. It also means you can widen your customers’ audience and sell your product globally.
4. Variety of themes
Various themes will define the appearance of your online or e-commerce store. Your store’s presentable appearance will increase the chance of gaining more visitors. Moreover, having more visitors to your shop will help your lead conversion rate. Shopify pros and cons, the pros always understand the themes and values provided; there are various Shopify themes for everyone.
5. Supported in different categories of commerce business.
In Shopify, it doesn’t matter what your business’s nature is because this is the best platform to make your next move in your business go further. To sell your products in Shopify, you need to finalize your and optimize your account; through that, you can specify any product you want to sell to your customer. Moreover, in shopify pros and cons the pros you should note that Shopify is not allowing users to sell certain products, such as pharmaceuticals, adult content, and event tickets.
6. Hosting and security
Shopify is a platform that runs independently of a host and is entirely hosted. Because Shopify handles its hosting, using it carries no additional costs. Furthermore, the platform is safe; among Shopify’s pros and cons, one of the pros is that it offers third-party software integration and over 1,200 internal apps. It is only possible on highly secure platforms. Shopify ensures all third-party apps and software are free of bugs and can sync quickly with your store.
7. Customization
Even though Shopify can assist you in creating your entire store website, you might find that some templates, settings, and displays are not to your taste. Furthermore, it necessitates customization or editing, and Shopify has made it simple with the customizable website builder, and this tool doesn’t require a particular skill to modify your website. Additionally, each theme is built to allow for editing, allowing you to give your website the feel and appearance you want.
8. Uncheckered growth
No matter its size, every business’s overarching goal is to grow, and one e-commerce platform is dedicated to helping online shops expand: Shopify. Shopify’s creators worked very hard to make the platform user-friendly. Managing an online store is a breeze with a user-friendly platform. Your company has no reason not to expand since Shopify has everything you require.
9. Apps and plugins
Shopify pros and cons are still in the process because Shopify is limited in its services, its creator created an integrated app store with over 1,200 app stores and plugins. Each plugin and app has a distinct purpose. Moreover, these apps seamlessly integrate with Shopify to relieve you of some duties. Even better, most of Shopify’s plugins and apps are simple to use, automated, and mobile-friendly.
10. SEO and marketing
Making landing pages and synchronizing your marketing strategy with your store is simple with Shopify. One of the pros is that you can also create limited discounts, store credits, and coupon codes to attract more customers. Moreover, the platform also offers all the resources you require to accomplish your goal, though not all of the tools. However, it is accessible by default. You can search the Shopify app store for an app that will meet your marketing requirements. You can customize your store site with these tools to increase sales.
11. No tech worries
A primary Shopify store can be launched without any technical knowledge because Shopify handles all software and hosting. In Shopify’s pros and cons,the disadavantage makes it simpler to get started, but Shopify’s hosting is more efficient and secure than you could achieve on your own, and it can easily handle any traffic delays you might experience. Additionally, Shopify handles all software updates. Consequently, you won’t have to worry about technical problems and can concentrate entirely on selling.
12. Mobile ready
You should check the Shopify pros and cons, but one of the pros is that a mobile-optimized website is necessary, not optional, given that mobile visits to websites are now higher than desktop visits. Happily, Shopify is aware of this. Because Shopify includes a free built-in mobile commerce shopping cart and all its mobile-responsive themes, your store will look great on all devices, and your customers can freely shop wherever they are. In addition, free iPhone and Android apps are available if you want to manage your store.
13. Abandoned cart recovery
What happens if your customer browses your store and puts something in their basket but leaves without purchasing it? Statistics show that more than 2/3 of prospective customers will act this way. Moreover, knowing the Shopify pros and cons, a simple way to boost revenue is to use Shopify’s abandoned checkout cart recovery service, which automatically tracks and emails these potential customers to remind them to finish their purchases.
14. Flexibility
One of Shopify’s best features is its adaptability, which includes various tools that make it simple to customize for your company. You can display sale items, provide coupons, and personalize shipping options in Shopify. Furthermore, Shopify’s pros and cons have helpful systems for order fulfillment, shipping, payment processing, and inventory management. There are many expert, cost-free, and highly customizable Shopify themes that you can use to manage the feel and appearance of your store.
15. Integrated options
When it comes to managing your eCommerce business, Shopify is the best option. The fact that Shopify can easily integrate with various other platforms and tools, including Listing Mirror, makes it more special despite having many of its own unique features and capabilities. Moreover, one of the pros is you can work less and sell more by centralizing your workflows with Listing Mirror and Shopify integration.
List of cons
1. Expensive pricing
Besides paying a monthly fee to use it, you must also pay for any premium features you desire to use. It shouldn’t be a problem when appropriately handled because the features you buy can help you increase your revenue. Moreover, consider it a long-term investment in the viability of your online store. Before deciding on the prices of your products there are key factors to consider in pricing the products. Hosting your online business on Shopify might be more expensive than you anticipated. Shopify offers three paid plans, priced at $29, $79, and $299 monthly, and the platform’s free trial period is only 14 days long.
2. Limited customization
Shopify can be customized, as we already mentioned, but this feature has some limitations. Shopify uses its Liquid setup to customize themes, unlike other PHP platforms. Furthermore, this software is not widely known among web designers. As a result, many users might need help to customize their themes or to learn how to use the Liquid setup.
3. No email hosting
Your best option is to use web hosting to launch your online store since Shopify does not support email hosting. Nevertheless, there is a workaround, so don’t worry. Moreover, you can use a third-party email hosting extension to forward customer emails directly to your email address. You can quickly respond to your customers’ emails in this way.
4. Difficulties in content marketing
It’s just as important to market your company as it is to launch it, and content marketing is a successful strategy. Content marketing includes social media, SEO, and blogging; Shopify is a flexible platform that enables you to advertise your company using its content marketing feature. Moreover, with Shopify, you may need a better blogging experience. Why? Because Shopify’s integrated software has many shortcomings. For instance, there is no category for the blogging feature.
5. Difficult exit
When it comes to leaving its platform, Shopify is not accommodating. If you ever decide to leave Shopify, remember that you can only take your CSV report with you because of the lock-in feature, which prevents you from moving your store elsewhere. Furthermore, consider your long-term plans for the platform before launching your online store on Shopify.
6. Payment processing and transaction fees
You must pay a fee to use the Shopify platform, which is a transaction fee that Shopify charges for each sale you make. Furthermore, these fees can catch you by surprise if you need to know how much you are paying, even though the amount of this fee changes based on the plan you select.
7. No access to marketing automation
Unfortunately, Shopify needs to include marketing automation tools in its plans. If you desire to automate your marketing tasks, you will need to find a different provider, such as Mailchimp, or pay a monthly charge for a Shopify app. Moreover, automation is one of the essential tools you can use to expand your business. Even though this platform doesn’t provide its own brand of marketing automation, you should still make use of it.
8. Content management
Shopify is designed exclusively for the sale of products; it is not a content management system. Furthermore, only use Shopify if you want to include a lot of rich content on your website in addition to the items you wish to sell, such as videos and other things.
9. Shopify is not forever
If you ever want to move your store to a different platform, consider it a warning; it will take effort. This makes choosing a flexible eCommerce platform tricky because you have to plan for the future and not just consider costs. Moreover, Shopify is a great platform to grow with, but it is worth moving to a self-hosted platform for a growing business looking to control everything.
10. Controls your data
You have complete control over your data. Don’t let anyone ruin it, not even Shopify. Furthermore, in Shopify, all data must be transmitted through Shopify; however, when switching to self-hosted platforms, you are entitled to the console for your store, which gives you complete control.
11. Statistics and reports
Shopify doesn’t offer other vital data and KPIs about your business. Moreover, you want to gain a better view of your operations. In that case, you can connect your Shopify store with Outvio to better understand the efficiency of your sales, shipping, and returns processes and the success of customer communications about orders.
12. Multi-language feature
Under the Basic, Shopify, and Advanced plans, you can sell products in up to five different languages. Users can offer their products in up to 20 languages using Shopify Plus. Furthermore, another drawback of the multilingual feature is that a paid app is required to allow different versions (translations) of your shop.
13. Product search and filtering
The Shopify search function could be more effective. Moreover, the vast majority of Shopify users are dissatisfied with the default search functionality of the platform. It offers very few user-assist features beyond the most fundamental search capabilities.
14. Invalid CMS
Business owners cannot publish rich content like blogs using Shopify’s Content Management System, or CMS. Even though it has a dedicated blogging platform, particularly if you’re familiar with WordPress, it’s not the biggest. Furthermore, it might be effective, but it needs to be enhanced, and exporting blog posts from Shopify could be a better experience.
15. Scalability
In the long run, a website built on Shopify will experience scalability problems as soon as the number of transactions and customers starts growing. As Shopify might not be able to meet your needs, you will have to switch to better solutions. Moreover, most hosted solutions, including Shopify, struggle to manage eCommerce stores with massive customer bases and various products.
Takeaways
Online Shopify businesses also support small businesses and big online companies. As a result, you will have ideas for how to run your own business, whether online or offline. Furthermore, Shopify is a useful tool for web designers who want to build and manage successful e-commerce websites for their clients. As a matter of fact, weigh the benefits and drawbacks and decide if it is the best fit for your specific requirements.
