SEO is the most viable and cost-effective way of improving a site’s rankings in the organic section of the search results. That is why it is very important for your brand to have a well-versed SEO virtual assistant who will help you with your SEO tasks.
Search Engine Optimization has two main categories which are On-Page SEO and Off-Page SEO.
For On-Page SEO, its focus is to produce content with high-value keywords. This includes providing the right title tags, alt tags, meta descriptions, and URL to make sure that the web crawlers know what the content pertains to.
For Off-Page SEO, a brand must come up with strategies that can drive traffic and rankings. This means that a brand must pay attention to link building both on and off the website.
Together with a virtual marketing assistant, having an SEO professional onboard can help you take your brand to a new level. This virtual assistant carries out all the tasks you need for optimization and comes up with SEO strategies that will give your business an edge over the competition.
Here’s is a list of tasks that an SEO virtual assistant can help you with:
Tasks you can outsource to an SEO virtual assistant
As we mentioned that SEO is a way of improving your site’s ranking, it would be better to let an expert handle it.
An SEO virtual assistant is a remote professional who has the skill and knowledge to help you improve your company website’s ranking—and they do it through accomplishing these tasks:
Keyword research
With the help of research tools such as Ahrefs and SEMrush, an SEO virtual assistant can help you find the right keywords that your target audience might search for.
It is important that the SEO virtual assistant is familiar with your brand’s buyer personas to make sure the keywords cover all types of searching behavior for your target market.
Competitor research
As the saying goes, “Never stop learning from your competitors.” By doing competitor research, an SEO virtual assistant can learn and analyze what your competitors are doing with their SEO and tell you their secrets. Moreover, your SEO VA may find out what are the keywords that your competitors are using within their content that rank on search engines.
Through competitor research, an SEO virtual assistant can have a better understanding of what is and isn’t working in your market and how you can compare and find areas for improvement.
Outreach
Link building is the process of getting links from other websites. This process is important because it is a major factor in how Google ranks web pages. As outreach efforts generate new links, your site attracts broad audiences and high-quality traffic.
An SEO virtual assistant accomplishes this by creating lists of potential sites for getting backlinks. In addition to that, the VA can write and send emails to other sites and ask for backlinks, guest postings, social media shares, or content syndication.
However, it is very important to add only quality links as to not harm your website and affect the traffic on your website.
Data entry
As we talked about competitor research, an SEO virtual assistant also can look for your competitors’ ranking, domain rating, and traffic. The SEO VA can then provide you with a report that will give you insights into how your competitors are implementing their SEO strategies.
By having this data, your SEO virtual assistant can come up with a strategy that will help your business achieve a great result on the search engines.
Content management support
This virtual assistant can come up with ideas and strategies on how to make your content rank in search engines. An experienced SEO virtual assistant would also be skilled in creating and writing meta tags and descriptions, images and link tagging for your content, analyzing website performance, and HTML coding for optimization.
In addition, the SEO professional also collaborates with your social media virtual assistant to strategize and market your brand to different social media platforms.
Takeaways
According to HubSpot, 75% of people will not scroll past the first page on a Google search, which is why you need to rank on its first page – that makes SEO an important factor for the success of any business. SEO as a digital marketing strategy can also increase your brand’s authority, can help you build better relationships with your audience, and improve customer experience.
As doing SEO is not an easy task, adding an SEO virtual assistant on your team who is adaptable and dedicated, can truly help you achieve your business goals.
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