Marketing software gives you the power for your customer retention, sales management, lead generation, and customer services that lead to boosting your business revenue.
Whether you are a big or small business, marketing is the key investment. You and your virtual marketing assistant will have to work hard on your marketing strategies to meet your customer needs, achieve your ultimate business goals and step into the business market. There are plenty of marketing tools that can boost your business. But knowing which tool is best for your business and increase leads and conversion is quite a difficult and time taking task. Are you overwhelmed with the myriad of marketing activities? Then it’s high time to take advantage of ways to simplify with some popular marketing tools. In this in-depth article, we have compiled a list of the best marketing software that will help your business to boom more than ever. If you are ready, let’s get started!
What is a marketing software?
Marketing software is designed to automate tasks and tedious tasks, manage complexity, maximize efforts and minimize human errors, build good customer relationships and bring your business or brand into the limelight. Effective marketing software helps you with all of these tasks. If you want to be more productive and boost your business’ revenue, then marketing software should be an important part of your business. These marketing tools help you watch over your shoulders. There is a variety of marketing software available over the web. For instance, SEO tools, website analytics tools, marketing automation tools, email marketing tools funnel analytics tools; social media management tools are some examples of marketing software. You can leverage these tools to power your customer retention, sales management, lead generation, and customer services that lead to boosting your business revenue.
Social media management tool
Social media management tools help businesses to engage in social platforms across several communication channels. It helps businesses in various ways, such as monitoring and reporting. Its features allow you to reach your targeted audiences across all video sharing platforms like YouTube, microblogging websites like Twitter, photo sharing apps like Instagram, and other social networking sites like Facebook to generate sales and leads in the long run.
Search engine marketing tool
You can say that SEO and SEM are the two sides of the same coin. Search engine marketing tools help you improve visibility across Google or other search engines and gain traffic with the help of on-page and off-page and optimization and pay-per-click advertising.
Search engine optimization tool
Businesses use this tool for backlink monitoring, link building, keyword research, and rank tracking. The purpose of such tools is to improve your page ranking across all search engines like Google, Yahoo, Bing, and others.
Marketing project management tool
Marketing project management software is typically designed to help businesses to plan, prioritize, organize, track and complete their daily tasks. It allows you to deliver your assigned project on time-means no more chaos.
Team communication tool
Good communication is the key to growing your business and running it successfully. A team communication tool is integral for your marketing team. There are a lot of activities on different digital media platforms that are included in marketing campaigns. Your team should collaborate and stay updated about all activities.
Email marketing tool
As its name suggests, these are specific tools that are used for email marketing. These tools offer great features that include easy integration, message automation, deliverability, dedicated IP address, and advanced list maintenance.
Best 10 marketing software that can boost your business
As savvy business managers and owners, we are always looking for ways to market our business. Unless we have been totally unplugged from the real world for the past five years, it’s surely obvious that marketing has quickly become the go-to solution to help businesses find and engage with customers and generate leads.
Marketing tools can help us get (and stay) in control of our marketing efforts. Here’s a list of the top 10 marketing software (in no particular order) and an explanation of each to show what they do and which ones may be a good fit. In this digital age, these tools help businesses to master marketing.
If you are looking for a more powerful and effective substitute for traditional marketing strategies, then HubSpot is your thing. Traditional marketing strategies can tend to pester consumers. It offers great inbound marketing solutions to marketers. This marketing software comes with social media tools, blogging, marketing analytics, and lead management
Social media management is a time-consuming task, and you need to update your social media accounts to stay on the top. If you are looking for a social media management tool from a single dashboard, Buffer can be a great option to go. You can manage your multiple social accounts with this tool.
Twitter fans will like the extra help of scheduling Tweets from Buffer. Instead of bombarding followers with tons of consecutive Tweets, all within a few minutes, Buffer lets us schedule updates to appear throughout the day. With its free plan, you can manage up to 3 social media account. It also comes with 7 days free trial for pro plans and a 14 day free trial for business plans.
The beauty of this tool is that it works like email – simply preview a message to browse it, and then open it to learn more about the sender. There is no learning curve to deal with, and the 9-step tutorial will have most of us up and running in no time! Other perks include geo-targeting to help find customers nearby and the ability to manage various social media profiles and schedule posts for various social networks with one click.
Boasting a built-in analytics system, letting us schedule posts, and being able to monitor keywords puts HootSuite at the top of the popularity polls for sure. In addition to this social media manager’s tons of settings and features, the ability to make posts to most of the popular social media sites, including Twitter, Facebook, and LinkedIn, makes this a favorite of avid posters.
This tool seems to work well for visual types of folks who like to receive reports and analytics graphically. It’s user-friendly and lets us find and respond to data quickly. It also lets us respond from many different social media accounts via the Smart Inbox, where we are able to post various types of messages, sort by brand keywords, and respond to messages from Twitter, Facebook, etc.
Email marketing is integral if you want to expand your business. With MailChimp, you can customize your emails more easily that suits your marketing campaigns. In short, it is a marketing automation tool that helps you share your advertising campaigns and emails with your customers and clients. It offers various great features such as geo-targeting, analytics, spam filter diagnostics, and the option to A/B test. It has more than 2 million users and counting.
For project management, website analytics software can be the most important tool. These tools are specifically designed to gain in-depth analytics of your site, and nothing is better than Google analytics. It is an application for website traffic analysis that provides you statistics of user engagement and user interaction on your website. This way, you can get a better understanding of the performance of your website and optimize it to boost your business.
Have you low-budget for your marketing efforts, don’t fret; Zapier can be your best ally. With Zapier, you can create an automated workflow. The best thing about this tool is that it can be compatible with thousands of tools. This automation lets you combine various apps and actions together in a single dashboard. You can automate repetitive tasks and save your precious time. Moreover, when you can work with your client’s tech stack, it will please them.
If you are a small business, you must include Infusionsoft in your marketing arsenal. It provides cost-effective and inclusive marketing and sales tools. If we talk about its marketing suite, it offers various features such as customer relationship management, e-commerce, and marketing automation tools. So, a small business can convert its leads with Infusionsoft’s all-in-one solution.
What do people want to know about now, and how can your business help them fulfill their needs? What’s hot at the moment? Google trends grant you access to the search engine’s sacred vault of a database of searches. Once inside, you’ll discover which keywords are currently stealing the limelight. Gain historical perspective trends by searching queries over time and in different parts of the world. The tool also facilitates comparisons of multiple search terms.
As savvy business owners and managers, it’s a no-brainer to take advantage of these handy marketing software tools that help us save time and free up a few brain cells for other ventures. If you are among those people who believe that marketing is the real factor behind the success of every business, then these tools are for you. With these marketing software, you can monitor, regulate, implement, and analyze your marketing campaign better.