Marketing is a vital act in growing a business. This process includes promoting products or services which involves market research and advertising. If you are a small business owner and busy running it, it’s time to hire a virtual marketing assistant. Because if you want your business to step on a new level, you need someone to focus and do all the marketing efforts.
When it comes to building and advertising your brand, take whatever assistance that you need. Regardless of what location you operate your business, you can always find the right virtual assistant that can help you fulfill your marketing duties- as VAs are available in any part of the world. Because when your business marketing is done the right way, there is no doubt that you can capture your target market’s heart and generate revenue.
In this article, we are going to talk about virtual marketing assistants and how hiring one can help you grow your business.
Let’s get started!
What is a virtual marketing assistant?
When it comes to marketing, a virtual assistant comes up with strategies to help you promote your brand. They are your right hand to streamline and maintain your marketing efforts. These VAs cover everything from email campaigns, social media posting, blog posting, SEO, and many more.
What does a virtual marketing assistant do?
Building and maintaining a brand’s presence is not easy as counting as 1-2-3. That is why more entrepreneurs hire someone who can fulfill their marketing needs. And as we mentioned that a virtual assistant is capable of helping you build your brand image, let’s have a glimpse at some of the marketing supports they offer.
Virtual marketing assistants can help you develop an existing marketing plan or create a new one. With their knowledge and skills, they have the ability to do market research, make your campaigns reach the right audiences, brainstorm relevant ideas to improve your customer engagement, and find ways to get new customers.
Social media management
As social media becomes part of our daily lives, building your brand on different social media platforms helps you build a strong image. A virtual marketing assistant can create fresh and engaging contents that are relevant to your brand and customers, which will eventually lead to better customer engagement.
Virtual marketing assistants can help you with email marketing by segmenting your email list, sending daily newsletters, responding to existing and potential customers’ queries, and creating promotional campaigns for your business.
With the rise of digital marketing, virtual assistants who understand SEO basics are extremely valuable in making your product or services visible to customers through search engine optimization.
A virtual marketing assistant is knowledgeable about keyword research tools or SEO tools and knows how to use them, which undoubtedly will save you time.
Creating captivating content
Content is very important when we talk about marketing. This helps you acquire new customers and captivate existing ones. A virtual assistant can help you with tasks such as blog creation and promotion, and managing your social media posts. With the support of a graphic designer or with a Canva virtual assistant, a marketing VA can find high-quality images for your website too. To sum up, there are a lot of things that this VA can help you with your business!
3 key benefits you can get upon hiring a virtual marketing assistant
As we mentioned some of the tasks that virtual assistants do in automating your marketing, let us also give you some of the benefits you can get when you hire one.
Here are just a few examples to consider:
Helps you with basic marketing needs
A virtual marketing assistant helps you effectively in executing your marketing plan. Your campaign will be delivered to the right audience at the right place and time.
Helps you with your e-commerce needs
Running an online store by yourself consumes a lot of time, not to mention the marketing side of it. Well, worry no more! A virtual marketing assistant is ready to help! Having a trusted VA who can provide your e-commerce needs can now focus on other important things in running your business.
Scheduling marketing calendar
When there’s a lot of marketing tasks that need to be done like blog posting, email marketing, maintaining your social media presence, and so on, it is important to have someone who will oversee these tasks to avoid confusion and mistakes.
Why choose a virtual marketing assistant?
Even after reading about all the benefits you can get upon hiring a virtual assistant, you may be still wondering – why you should hire someone for marketing support virtually. We understand that the option to hire someone to work in your office is the most common choice so we came prepared with more reasons on why you should choose a virtual marketing assistant.
- It is highly cost-effective to hire a virtual assistant for your marketing support team. You don’t need to pay for benefits, bonuses, and other things that a regular employee receives. Also, VAs usually work on an hourly or tasks basis so you only pay them for work that is done- it’s low cost compared to paying a regular employee. As statistics show that outsourcing your tasks to a virtual assistant can help you save up to 79% in operating costs every year.
- You can save time as there’s no need for you to give them step-by-step training. A lower training cost!
- Virtual assistants have a flexible schedule. They can work anytime you want them in, and that means it will help you boost your business’ productivity.
These 3 main reasons tell us that hiring someone who works on a virtual basis saves you a lot of money, effort, and time.
We know that marketing takes a lot of effort and is very time-consuming, but having someone to help you with digital marketing tasks is a really big help. And where competition is a battlefield in business, you will be needing someone who can be your marketing chief strategist–and that’s where a virtual assistant comes into place. Hiring a virtual marketing assistant helps your business stand among competitors, build a strong brand image, and improve customer engagement.