LinkedIn has become crucial for many small and big businesses. With 740 million users in more than 200 countries, there is no doubt that it can offer a big opportunity for businesses and professionals to connect with potential clients. On top of that, this extensive professional network is completely free to use—and with the help of an expert such as a LinkedIn virtual assistant, this networking platform is highly effective too.
Like any other social media platform, managing your LinkedIn account properly will cost you time— and as a business owner who wants to utilize time on crucial business matters, delegating LinkedIn-related tasks to a virtual assistant is the right thing to do. As a matter of fact, not only can a LinkedIn virtual assistant manage your LinkedIn profile but can also help you in growing your network. So here, we provide you with the important tasks you can delegate to a LinkedIn virtual assistant.
Running your LinkedIn company page
To help you promote your company on LinkedIn, your LinkedIn virtual assistant will keep your page, professionally presentable, active, and updated. Just like other social media accounts you have, a well-managed company page will make a positive impression and can improve your business’ credibility.
Creating and publishing rich content
Speaking of making a positive impression, your LinkedIn virtual assistant can schedule and post content that is relevant to your audience. Your LinkedIn virtual assistant can publish and share articles, videos, and images that are related to your niche as this will allow you to be a thought leader in your industry space. Moreover, you can ask your virtual assistant to add internal links such as your website’s landing pages and blog posts to the posts to drive traffic to your website.
Finding connection
Finding contacts is one way to make LinkedIn work for you — and if you don’t have time for this, you better delegate this task to your virtual assistant. Make sure you provide your virtual assistant a criteria profile of your target connection so that your VA knows whom you would like to connect with. Your LinkedIn virtual assistant can then create a script to make sure that the message will sound personal and professional, explaining why you want to connect and how you know them. In addition, your LinkedIn VA will review the requests you get from others to make sure that you will only connect with people in your network.
Joining relevant groups
This is where real networking happens. Your LinkedIn virtual assistant can find groups that have members who have the same interest as yours. By joining these groups, it can be valuable to your business because you will be able to get an opportunity to engage with potential clients. Moreover, you can also get your LinkedIn virtual assistant to create your own group and invite existing connections to join and ask them to invite their connections too.
Interacting with your audience
Interacting with your audience by yourself can cost you time, yet there is no way your network will grow if you are not engaging with them. A LinkedIn virtual assistant can keep in touch with your audiences such as commenting and replying in comments and messages, sharing other people’s posts, extending appreciation for recommendations, and interacting in group discussions. Through engaging, your company will be able to increase its visibility which can lead to new relationships.
Running ad campaigns
One way to help you promote your business on LinkedIn is to run an ad campaign. You can task your LinkedIn virtual assistant to strategize and develop your content. A LinkedIn virtual assistant can have a well-researched and optimized campaign that has the potential to bring new leads.
Takeaways
Hiring a LinkedIn virtual assistant is one of the best things to do if you want to network with professionals and generate leads. By putting the tasks mentioned above in the hands of your virtual assistant who is skilled enough and committed to bringing you leads- and opportunities, you can surely have a bigger chance to make money without having too much effort and time spent.
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