Google Ads vs. Facebook Ads: Which is the better one

The comparison between google ads vs. facebook ads

Both Facebook Ads and Google Ads have their own merits and should be viewed with a more holistic approach towards lead conversion. No realistic marketing campaign can achieve maximum efficiency with only one approach, since both platforms offer their own means of unlocking new audiences. Yet many advertisers continue to view Google AdWords vs. Facebook […]

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Userlike live chat software review: Features and pricing

Userlike live chat software review

Userlike is software that combines website chat with mobile messaging. It’s great if you want to switch to a solution that improves customer communication. The app is ideal for support agents, sales reps, managers, and customers. Feel free to chat with your customers via SMS, Telegram, WhatsApp, Facebook Messenger, or your Website. And don’t worry, […]

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ProHance global operations management platform review

Prohance global operations management platform review

ProHance is what you need to monitor, improve work efficiency and maintain a work-life balance for your staff. It is an omnichannel management platform that all medium-sized businesses use across their mail service and back-office operations. It provides real-time visibility that enables you to see how your teams are engaged. These actionable analytics help the business […]

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Google Search and YouTube in your next AdWords campaign

Using google search and youtube for adwords campaign

Google Search and YouTube have, through sheer marketing prowess, become the top search engines in the world thanks to its constantly updating algorithm which researches products and services. Customers are now researching and rechecking information more than 12 times on Google or YouTube before they decide to purchase a product, making these platforms the ideal […]

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Salesforce Essentials sales and customer support review

Salesforce essentials sales and customer support review

Salesforce Essentials is customer support and CRM solution for small businesses. This sales cloud and support cloud software are designed for small businesses’ sales teams. It helps the sales team’s performance to improve using the built-in intelligence of its app. It is a SaaS-based CRM software that offers robust and exceptional CRM solutions. It comes […]

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Agile CRM software for small businesses review: Pricing and alternatives

Agile crm software for small businesses review

Agile CRM is cloud-based CRM software that is designed for SMEs. It offers various advanced features, including telephony tools, project management, contact management, appointment scheduling, knowledge base functionalities, and landing page builder. This CRM software also provides sales tracking, a two-way email helpdesk, web analytics, and a new interface. If you are a small business […]

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What you need to know about the functions of management

Things you need to know about the functions of management

When taking up a managerial role, it’s imperative to familiarize yourself with the functions of management, which define or describe the job of the manager. These functions include planning, organizing, leading, and controlling. In this piece, we will be having a deeper look into the functions of management. The 4 functions of management A French […]

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What is a project scope: The definition and its importance

The definition of a project scope.

A project scope is one facet of planning, where goals are precisely defined and communicated to all the participants. Imagine you have spared a budgeted amount for going on your dream tour. Is that all you require? Of course not. That was only one part of your planning. You need to be completely equipped with […]

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Facebook ads: Things to know about advertising on Facebook

Things you need to know about facebook ads

Social media is a great technological wonder of our age. There were few minds with enough clairvoyance to see its immense potential as little as a decade ago. In the early 2000s when a young student from Harvard was developing the code for his student portal, nobody would’ve imagined how profoundly that code would change […]

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