During the pandemic, more and more people have started selling services, things, and much more. Even those without experience tried their luck and started their own business to survive. Some succeed while others don’t. It may not be easy, but it doesn’t mean you can give up and throw in the towel. Do not lose hope because there is help everywhere. Start by going through our list of best sales books to get you started.
Best Sales Books
According to www.worldcounts.com, there will be 3.5 billion consumers in 2022. And this is a good enough reason to get into sales. This was also a perfect option for many people who lost their jobs during the pandemic. Other businesses may have closed during those tough times, but per statistics, the sales market has no other direction but up. If you are into sales or considering selling as a business, you must grab one of the best sales books on our list.
1. “Selling 101: What Every Successful Sales Professional Needs to Know” by Zig Ziglar
Need a book that is easy to read and will give instructions on making your first cold call? Then you should check out this book. It should give you detailed instructions on how to do that. Pick up this book if your goal is to start now and get something sold.
Website to purchase: Amazon
Price: $7.49 on Kindle, $9.99 for hardcover, and $22.00 for paperback
Amazon rating: 4.6/5 rate of 899 reviews
2. “How To Be A Great Salesperson… By Monday Morning” by David R. Cook
Are you new in sales or have no idea how to sell but need to? Then this book, one of the best sales books, is for you. It will give you an idea of how to get started on increasing your sales and polishing your skills as a salesperson. Even if you are a seasoned salesman, you can still pick up valuable tips to enhance your selling skills.
Website to purchase: Amazon
Price: $8.97 on Kindle and $19.97 for paperback
Amazon rating: 4.4/5 rate of 387 reviews
3. “Little Red Book of Selling: 12.5 Principles of Sales Greatness” by Jeffrey Gitomer
This book gives you 13 maxim marketing and sales advice, expected to be one of the best sales books. Practical advice to get you started on your selling career. This book can help both new and experienced salespeople. You will surely start selling like you are born to do it with the help of this book.
Website to purchase: Amazon
Price: $9.99 on Kindle, $17.60 hardcover, and $29.95 for audio CD
Amazon rating: 4.6/5 rate of 2,254 reviews
4. “21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales….Now and Forever” by Jeffrey Gitomer
If you have been in the sales business for a while now and are looking for ways to improve your sales skill, you have to read this. This may be one of the best sales books for people with experience, but it can also be helpful for new people. As you gain more experience along the way and learn to practice the laws of selling, pick up this book to better your craft.
Website to purchase: Amazon
Price: $9.99 on Kindle and $18.96 for hardcoverÂ
Amazon rating: 4.5/5 rate of 125 reviews
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5. “This Is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin
This one of the best sales books is quite refreshing as it will teach you how some sales strategies will not work anymore. This book also shifts your focus from meeting your target to improving your skills by understanding your buyers’ perspectives to make better sales. Read more about it in this book to enhance your numbers.
Website to purchase: Amazon
Price: $11.77 on Kindle, $12.39 for hardcover, and $21.87 for paperback
Amazon rating: 4.6/5 rate of 3,340 reviews
6. “The Challenger Sale: Taking Control of the Customer Conversation” by Brent Adamson and Matthew Dixon
Are you into B2B selling? If you are, this is one of the best-selling books you can have. It focuses on teaching your prospects how to save money and the gain they will have by using your service. You can pick a lot of learnings from this book, and a few sentences are not enough to discuss all this. So check out this book to get all the insights.
Website to purchase: Amazon
Price: $12.99 on Kindle, $13.99 for hardcover, $17.19 for paperback, and $59.31 for audio CDs
Amazon rating: 4.5/5 rate of 3,909 reviews
7. “The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results” by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
Most people think that if you have a great product, you can sell it just by highlighting what’s good about it. Yet this is not the only important thing. Without its value, this book won’t be among the best sales books. It teaches you to focus on finding the right customer as well. And you will learn how to identify the right consumer for your product.
Website to purchase: Amazon
Price: free on audiobook, $14.24 on Kindle, $14.99 for hardcover, $15.46 for paperback, and $24.41 for audio CDs
Amazon rating: 4.5/5 rate of 3,909 reviews
8. “Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business” by Stephanie Chandler
One of the challenges faced by new sellers is growing their prospects. And this is something that this book will teach you how to do. Hence it is considered one of the best sales books. Now you must be thinking, what about the veterans on the field? They, too, can learn a lot from this book to perfect their sales skills. Both new and old marketers can benefit from here.
Website to purchase: Amazon
Price: $7.99 on Kindle and $19.29 for paperback
Amazon rating: 4.3/5 rate of 84 reviews
9. “Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling” by Jeb Blount
One of the best sales books is a step-by-step process guide for new salespeople who want to enter the sales business. If you’re going to start and adopt exemplary practices to establish a solid foundation, this should guide you. Moreover, the easy-to-read instructions are going to be helpful for anyone.
Website to purchase: Amazon
Price: $14.24 on Kindle and $22.49 for hardcover
Amazon rating: 4.7/5 rate of 3,139 reviews
10. “Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want” by Lee B. Salz
This is one of the best sales books to understand the different struggles in sales and how to overcome those to produce the best results. Although there are many struggles in sales, one can make the best out of a situation, and this book can teach you that. Grab this to help find the solution.
Website to purchase: Amazon
Price: free on audiobook, $14.99 on Kindle, $43.94 for hardcover, $19.99 for paperback, and $24.99 for MP3 CD
Amazon rating: 4.7/5 rate of 3,139 reviews
11. “7L: The Seven Levels of Communication: Go From Relationships to Referrals” by Michael J. Maher
A story and learning rolled into one. If you prefer to learn how to improve your sales through an account, you should grab this book. It tells the story of how the character overcame his struggles as a salesman and achieved his goal. Without a doubt, a book that can entertain you while you learn.
Website to purchase: Amazon
Price: $9.99 on Kindle, $21.49 for hardcover, and $14.95 for paperbackÂ
Amazon rating: 4.7/5 rate of 1,860 reviews
12. “The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible” by Brian Tracy
Most of the books on this list provide practical tips, but this one will change your thinking about yourself as a salesperson. How we perceive things results in how we project ourselves. We see a confident salesperson knows what they are selling, which makes us believe in their product or service. Therefore, this book highlights it so you can benefit.
Website to purchase: Amazon
Price: free audiobook, $12.34 on Kindle, $39.00 for hardcover, $12.99 for paperback, and $24.44 audio CD
Amazon rating: 4.7/5 rate of 1,553 reviews
13. “The Sales Bible: The Ultimate Sales Resource” by Jeffrey Gitomer
Having eager-to-buy clients is a dream for any salesperson; this is what this highly recommended book will teach you. How to nurture your leads and able to tap into that list. More than anything being able to master this as a new salesperson can be golden for your career.
Website to purchase: Amazon
Price: $9.95 on Kindle and $10.46-$18.99 for paperback
Amazon rating: 4.6/5 rate of 456 reviews
14. “The Sales Manager’s Guide to Greatness: Ten Essential Strategies for Leading Your Team to the Top” by Kevin F. Davis
If you want to help improve your sales team, you should get this book. As a team leader guiding more than one person can be stressful, but with the proper guidance from this book, you should be able to accomplish it by being a leader rather than a manager, definitely worth your money and reading time to guide your team to achieve your goal.
Website to purchase: Amazon
Price: free audiobook, $9.99 on Kindle and $24.95 for hardback
Amazon rating: 4.5/5 rate of 122 reviews
15. “Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success” by Chad S. White
Most of the books on this list are for practical face-to-face selling, except for this one. This best sales book will teach you how to convert your emails to sales. It will teach you how to read the statistics to identify what works so you can build a robust list of people you can send your emails to. If you are looking into email marketing, this book is worth spending your time on.
Website to purchase: Amazon
Price: free on Kindle Unlimited and $19.99 for paperback
Amazon rating: 4.8/5 rate of 115 reviews
Best salesman books
Here is a list of some of the best salesman books that can help you improve your sales skills and take your career to the next level.
1. The Psychology of Selling by Brian Tracy
This classic sales book is a must-read for anyone looking to improve their selling techniques. Brian Tracy, a renowned sales expert, shares his knowledge and experience in this book.Â
He covers topics such as building better relationships with clients, effective communication strategies, and how to handle objections. This book will not only teach you how to sell, but it will also help you understand the psychology behind successful selling.
2. How to Win Friends and Influence People
This book may not be specifically targeted towards sales, but it has valuable lessons for anyone in the business world. Dale Carnegie teaches readers how to build strong relationships and effectively communicate with others.
These skills are crucial in sales, as building trust and developing rapport with clients is essential for success. This book also teaches the importance of understanding others’ perspectives and how to effectively persuade them.
3. The Challenger Sale by Brent Adamson and Matthew Dixon
The Challenger Sale challenges traditional sales methods and offers a new approach based on extensive research. It introduces the concept of “challenger selling,” where salespeople challenge clients’ thinking and offer valuable insights rather than just trying to make a sale.Â
This book provides actionable strategies for becoming a successful challenger seller and includes real-world examples of companies who have implemented this approach.
4. The Little Red Book of Selling by Jeffrey Gitomer
This book may be small in size, but it’s packed with practical tips and advice for salespeople. Jeffrey Gitomer shares his experience and offers easy-to-implement strategies for closing more deals and becoming a top-performing salesperson.
He covers various topics such as building trust, overcoming objections, and creating a winning mindset. This book is perfect for those who are new to sales or looking for a refresher on the basics.
5. The Sales Acceleration Formula by Mark Roberge
This book is ideal for sales leaders looking to improve their team’s performance. In addition, Mark Roberge, former Chief Revenue Officer at HubSpot, shares his proven formula for accelerating sales growth.Â
He covers topics such as hiring and training top-performing salespeople, creating a scalable sales process, and leveraging technology for success. This book provides valuable insights and strategies that can assist any sales team in achieving their goals.
Takeaways
Sales is a very lucrative career to be in. However, it should be partnered with determination and persistence. Every salesperson is a leader on their own, so learning a few more things to improve your leadership skills can go hand in hand with any of these sales books. Moreover, as you gain more experience and feel that you can fly solo to start your own business, you can give it more thought and weigh the pros and cons of being self-employed or having a limited company.
