Amongst many things to do in having a physical store, one of the tasks that come along with it is having a store window display. The preparation that goes along with it is no laughing matter. The more frequently you plan to have the collection changed, the more difficult it is. Although many people prefer to shop online during the pandemic, physical shops have already started to go back into their entire operation after the pandemic. On the other hand, store window displays will be essential to entice potential customers to visit your shop and convert them into sales.
Ways to create a store window display
Without proper planning and execution, your efforts can go down the drain. Here are a few things to help make this task more manageable.
1. Know your audience and your location
The best way to start with creating a concept is to make sure you design for your audience. You should ask yourself these questions: what kind of people usually passes by your store, and how do they get there? These factors are crucial since they always pass by and see your store. While considering a specific audience, please be careful not to isolate other groups. For example, if walking corporate people are your usual viewers. In that case, you also see some of them with children or students passing by. The same goes for other viewers who may be in vehicles and only have a few seconds to check your store window display. Consider how many seconds it will take to absorb the store window display.
2. Avoid clutter
The collection must be as transparent as possible when creating a store window display. Avoid unnecessary distractions to ensure a focal point should connect to the first factor. Once you know how long your audience has, you should be able to create a store window display to match that. So, avoiding unnecessary objects to showcase them is a good start. Channel did an excellent job exactly doing that.
3. Tell a story
It is not enough to just put everything at an eye level where people can see your products. It will be an ideal store window display if you can tell a story that people can relate to. Using your products, come up with a clean presentation that tells your audience how amazing it is to have your products included in their life. Use a specific activity or event to tell a story. This will entice them more to make that purchase. Just look at this Prada display window which lets you imagine that you are wearing that dress.
4. Keep your display relevant
Your store window display design must be relevant to the latest holiday, event, or occasion. Be careful not to turn your store display window into a political statement, as that can draw unwanted attention. You would always want to show empathy, not sympathy. Another thing is to level up your game when celebrating a holiday or occasion. Be different and creative and stir away from the usual stuff you see from other displays to stand out.
5. Feature a variety of your products
Showcase a variety of your products to your audience. Create a store window display that tells a story of how all your products correlate to each other while keeping it clean. Just make sure that all products on display are neatly arranged to strike a connection with the viewer. This allows your audience to picture themselves with your product in their lives.
6. Be creative
Be it an occasion, season, or event, one way to stand out is to show you are connected with everyone but in a creative way. Don’t put up just Christmas trees to say you celebrate Christmas or include trees to say it’s summer. Use your products creatively to tell your story about the event through your store window display, just like Papelaria used its products to create an event.
7. Keep track of what works
For every new store window display design, you need to keep track of your sales and see how this is helping your store. Check how many people are coming in and how busy your store is for each new display. Coordinate with your staff to keep track of the business of the store. Check your CCTV if you have one. Over time you will be able to identify patterns of what works and what doesn’t.
8. Keep yourself updated
It’s important always to seek inspiration. Try to check the latest designs by following other designers and checking other competitors’ store window displays. Join communities on social media or sign up for free membership with www.windowswear.com to check other visual design latest trends and creatives. Check how your competitor’s performance. Pick up what they are doing right and eliminate the ones that aren’t helpful.
9. Use a short statement when necessary
Remember that lengthy opinions aren’t efficient to place on display. If you must put one, ensure the eyes can read and take it in 3-5 seconds. Let your store window display speak more through your design, although the statement as an addition can summarize your plan.
10. Take advantage of social media and show off your work
Nowadays, everyone is on social media. So advertising your store by taking a picture of your window display’s latest design and uploading it on your social media accounts will help increase exposure. It will also help improve your brand awareness. Maintaining a well-lit, well-designed store display window can help increase foot traffic and sales.
Store window displays can be a lot of work and benefit your business. Putting up a store window display takes a lot of planning, research, and strategy. Think of it as another way of advertising your business. It cannot be easy initially, but it can improve once you find the process that works for you. Most importantly, expand your knowledge of managing your business, not just designing your store window display. Check out our other articles, such as “Entrepreneurial Top 10 Skills To Be Successful”, “Differences Between Entrepreneurs and Businessmen,” and “Best 15 Leadership Skills For Results”.