A Social Media Virtual Assistant is a game-changing asset for businesses in the fast-paced digital world, that helps to amplify their online presence.
This role involves a skilled professional adept at remotely managing and growing your social media platforms.
They handle a myriad of tasks, like content creation and audience engagement, that allow businesses to focus on their core operations while ensuring a robust social media presence.
In this guide, I’ll tell you what a Social Media Virtual Assistant is, 20 tasks they can handle, discuss their advantages, and address a few common questions.
Best Social Media Virtual Assistants
Here are four of the best social media virtual assistants:
1. Stealth Agents
One of the top companies is Stealth Agents. [Check their package] They take care of things like posting updates, replying to comments, and making sure your social media accounts look great.
They’re really good because they understand what people like to see on social media and they have a lot of experience.
They can help you with managing different social media accounts, like Facebook or Instagram.
They have experience working with successful companies, helping them grow their digital footprint and engage with followers in a meaningful way.
They help create and share posts, interact with people online, and keep an eye on what other companies are doing to stay competitive.
3. The Teams Hub
The Teams Hub is another best place to find a Social Media Virtual Assistant.
They can help you manage social media accounts, figure out what competitors are doing, and plan awesome campaigns to make a company stand out.
It’s like having a super helper for your social media, making sure it looks great and reaches lots of people.
Social Media Virtual Assistant Skills
The most common tasks a social media virtual assistant can do are; run your social media profiles, develop strategies, research, create targeted audiences, schedule content, update & delete existing content, and monitor reply comments.
1. Setting Up and Run Your Social Media
This means a social media virtual assistant will take care of everything related to your social media accounts.
They can create accounts for you on different platforms like Facebook, Instagram, Twitter, or LinkedIn if you don’t already have them.
They will set up your profile with your picture, your business details, and anything else that’s needed. After that, they will take care of posting interesting things regularly for your followers to see.
2. Develop a Social Media Strategy
Developing a social media strategy involves creating a plan to achieve your goals on social platforms.
This strategy should guide your actions and let you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be.
Here is how they can help with developing social media strategies:
- Identifying Goals
- Creating a Content Calendar
- Analysing Results
- Running Ads:
- Staying Updated
- Monitoring Competitors
3. Research Trending Content
The other thing they can help you is to find out what’s currently popular or “trending” on social media.
They do this by using special tools and techniques to see what topics or types of posts are getting a lot of attention.
They’ll ensure what’s popular, and whether the information is reliable. This means that they check that the information is true and comes from a trusted source.
This way, you can be confident that you’re sharing good and accurate information with your friends and followers.
4. Create Targeted Content
They can help you make stuff to show on your social media pages that your followers will love. This is called ‘targeted content’.
Imagine you’re a business that sells skateboards. Your followers probably like skateboarding, right?
So, the assistant can help you create cool posts about skateboarding tips, new skateboard designs, or fun places to skateboard.
So, this way, the people who follow you will find your posts interesting and stay connected with you.
5. Schedule Your Content Calendar
Imagine, it’s like having a diary where you plan what to post on your social channels each day.
Your assistant can schedule your posts in advance, making sure you have regular and engaging content to share with your followers.
This way, you won’t have to worry about forgetting to post or running out of time. It’s all planned and organized for you!
6. Share Relevant Content
A virtual assistant can also help you find and share interesting stuff from other websites that your followers might like.
It’s like being a museum curator but for the internet! They look for things related to what you do or what your followers are interested in.
Once they find something cool, they share it on your social media pages. This can be a fun way to keep your followers engaged.
7. Update or Delete Existing Content
Sometimes, things on your social media might get outdated or irrelevant. For example, you might have an old post about a sale that’s already finished, or a picture that doesn’t match your current style anymore.
An assistant can go through your profiles and remove these posts, or update them to keep everything fresh and relevant.
This way, when people visit your social media pages, they see the latest and greatest about you and your brand, not old news.
8. Monitor Platform Analytics
In this method, they can analyze your analytics on your social media accounts. And they will try to understand what’s working well and what’s not.
Here, you look at the numbers behind each post you share; how many people saw it, how many liked it, shared it, or commented on it.
You also see when your followers are most active. With this information, you can make better decisions about what to post, when to post, and who to target.
9. Review Campaign Performance
When you publish posts or ads on social media platforms like Instagram, Facebook, or Twitter, it’s important to check how they’re doing. In this task, a social media virtual assistant can help with this task.
They’ll look at things like how many people saw your post (reach), how many people liked, shared, or commented on it (engagement), and if it led to more people visiting your website or buying your product (conversions).
By analyzing this data, they can tell what’s working and what’s not and can make suggestions for what to do next.
10. Analyze the Competition
Imagine you’re playing basketball. You can’t just practice your shots and expect to win.
You need to understand who you’re playing against: How good are they? What are their strategies?
In the same way, a virtual assistant can help you understand who your ‘opponents’ are in the business world.
They can look at what other companies similar to yours are doing on social media. They’ll see what works well and what doesn’t for them.
This will help you make better decisions about what to do on your own social media pages.
11. Identify Your Target Audience
This task is about finding out who will most likely be interested in the stuff you’re sharing on social media.
It’s important to know who your target audience is because then you can tailor your social media posts to them directly.
Just like how you would want to know what your best friend likes so you can give them the perfect birthday present.
So, discovering your target audience will help you to create posts that they will truly enjoy and engage with.
12. Monitor and Reply to Comments and Inquiries
If you post a picture or message on your page and people start commenting on it. Some of them may even ask questions or need help with something.
This is where an assistant comes in. They keep an eye on these comments, respond to them in a friendly manner, and answer any questions that people may have.
They make sure that nobody is left hanging or ignored. This way, everyone who interacts with your page feels valued and heard and makes them likely to follow your page for longer.
13. Conduct Surveys
They will be creating a set of questions that people on social media can answer. This can help a business understand what people like or don’t like about their product or service.
You can use the responses to these questions to make suggestions on how a business can improve.
It’s like being a detective, but instead of solving mysteries, you’re helping a business become better!
14. Set Up Email Campaigns
As a social media virtual assistant, one of the important tasks is to set up these email campaigns.
Imagine you’re throwing a virtual party or event, and you want to make sure all your friends know about it.
You would probably send them an invitation, right?
That’s kind of what an email campaign is. It’s a way to tell a lot of people about something important all at once, like a new product, a sale, or a special event.
You could use fun graphics, and interesting words, and even include special offers to make your ‘invitation’ more appealing.
15. Offer Giveaways
A giveaway is a fun way of rewarding your followers with prizes while also promoting your brand.
The assistant can help you plan the giveaway: deciding what the prizes will be, setting the rules for entering, and announcing the winners.
This can make your followers excited and have them engage more with your social media, as well as attract new followers who want to join the giveaway.
16. Manage and Track Paid Social Media Services
You might have heard about Facebook ads or Instagram-sponsored posts; those are examples of such services.
As a virtual assistant or a helper, one of your tasks would be to look after these paid spots.
You’ll need to set them up, make sure they’re working well, and check how many people are actually coming to see your stuff.
So, managing and tracking paid social media services is like being the caretaker of your special spots in the social media marketplace!
17. Discover Influencers to Collaborate With
A social media virtual assistant can help you find these influencers who are relevant to what you do or sell.
Think of it like finding the most popular kids who love the same things you do.
Once you’ve found them, you can work together on cool projects, like making videos or posts about your products or services.
This collaboration can make more people notice and like your brand, just like more kids would want to come to your party!
18. Help Conceptualize and Manage an Affiliate Program
In the end, a helper can help you think up and run a program where other people (called “affiliates”) promote your product on their own social media pages.
When those affiliates help you make a sale, you give them a small chunk of the profit. This way, you can sell more of your product without having to do all of the promoting yourself.
Managing this program involves keeping track of who your affiliates are, how many sales they’re helping you make, and ensuring they get paid their share.
How do I hire a VA for social media?
Hiring a Virtual Assistant for social media is simple, first, make a list of tasks you want the VA to handle, like posting updates or replying to comments.
Then, you can visit a website like Stealthagents that offers VA services. You’ll find options to hire VAs who are experts in social media handling.
Simply choose the one that fits your needs best, and they’ll start helping you manage your social media.
Once you find a good VA, you can hire them and explain what they need to do.
Which is better: social media manager or virtual assistant?
Both a social media manager and a virtual assistant can be helpful, but the best choice depends on your specific needs.
If you need someone to manage your social media accounts, create engaging content, and grow your online presence, a social media manager would be the best fit.
On the other hand, if you need help with a variety of tasks such as answering emails, scheduling appointments, and other administrative tasks, along with some social media work, a virtual assistant would be a better choice.