35 Online Reputation Management Must-Knows
Welcome to our guide on 35 must-knows for online reputation management! In today’s digital age, having a strong online presence is crucial for individuals and businesses alike. Your online reputation can greatly impact your personal and professional success.
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Online Reputation Management (ORM): The practice of crafting strategies that shape or influence the public perception of an organization, individual, or other entity on the Internet.
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Search Engine Optimization (SEO): The process of improving the quality and quantity of website traffic to a website or a web page from search engines.
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Social Media Monitoring: The process of identifying and determining what is being said about a company, individual, product, or brand on social media channels.
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Content Management: The process of creating, publishing, and governing content online.
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Review Management: The process of monitoring and managing reviews on platforms like Google, Yelp, and TripAdvisor.
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Crisis Management: The process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.
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Digital Footprint: The information about a particular person that exists on the Internet as a result of their online activity.
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Public Relations (PR): The strategic communication process that builds mutually beneficial relationships between organizations and their publics.
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Sentiment Analysis: The process of computationally identifying and categorizing opinions expressed in a piece of text, especially in order to determine whether the writer’s attitude is positive, negative, or neutral.
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Brand Monitoring: The process of tracking different channels to identify where your brand is mentioned.
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Influencer Engagement: The practice of building relationships with individuals who have influence over potential buyers.
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Personal Branding: The practice of marketing people and their careers as brands.
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Reputation Repair: Actions taken to mitigate damage to one’s reputation on the internet.
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SEO Monitoring: Tracking the visibility of a website or web page in a search engine’s unpaid results.
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Customer Feedback Loop: A system of obtaining and utilizing customer feedback to improve products or services.
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Astroturfing: The practice of masking the sponsors of a message or organization to make it appear as though it originates from grassroots participants.
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Backlink: A link one website gets from another website, which helps in building site’s authority and improving SEO.
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Black Hat SEO: Aggressive SEO strategies, techniques, and tactics that focus only on search engines and not a human audience, and usually do not obey search engines guidelines.
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Blog Outreach: Engaging with bloggers to create genuine, authentic content to promote a product, brand, or service.
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Content Marketing: A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
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Cyber Defamation: The act of publishing false and malicious content online with the intent to defame a person or entity.
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Digital Identity Management: The process of controlling how one is represented online, including personal information and online actions.
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E-Reputation: The reputation of a person or brand on the Internet.
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Feedback Mechanism: A process that allows clients to provide positive or negative input about a product or service.
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Google Alerts: A content change detection and notification service offered by the search engine company Google.
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Keyword Monitoring: Tracking specific words or phrases across websites and social media.
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Link Building: The process of acquiring hyperlinks from other websites to your own.
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Meta Tags: Snippets of text that describe a page’s content; they don’t appear on the page itself, but only in the page’s code.
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Online Audit: A comprehensive analysis of a business’s complete digital presence.
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Online Monitoring Tools: Software that tracks and analyzes online mentions and trends.
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PageRank: An algorithm used by Google Search to rank web pages in their search engine results.
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Reputation Analysis: The process of analyzing the reputation of a person or brand by interpreting online data.
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Social Listening: The process of monitoring social media channels for mentions of your brand, competitors, product, and more.
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White Hat SEO: The usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
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Web Analytics: The measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.
These terms cover a broad spectrum of concepts and practices in online reputation management, providing a comprehensive overview essential for effectively managing and protecting one’s digital presence.