18 Mobile Commerce Key Terms
Welcome to our guide on key terms related to mobile commerce! As technology continues to evolve and smartphones become an integral part of our daily lives, it’s important to stay informed on the language used in this ever-changing landscape. Here are some key terms that you should know:
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Mobile Commerce (M-Commerce): Buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.
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Mobile Application (App): A software application designed to run on mobile devices, used for a variety of purposes, including commerce.
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Mobile Wallet: A virtual wallet that stores payment card information on a mobile device, used for making payments.
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QR Code (Quick Response Code): A machine-readable optical label that contains information about the item to which it is attached, often used for mobile payment systems.
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NFC (Near Field Communication): A set of communication protocols that enable two electronic devices to establish communication by bringing them within close proximity.
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Responsive Web Design: A web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it.
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SMS (Short Message Service) Marketing: A type of marketing that uses text messages to communicate offers, updates, and reminders to customers.
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Mobile Optimization: The process of adjusting the content, design, and structure of a website to ensure it offers an optimal experience on mobile devices.
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Geolocation: The use of technology to identify the real-world geographic location of a mobile device.
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Augmented Reality (AR): An interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
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Mobile Payment Gateway: A service that authorizes credit card or direct payments processing for e-businesses and online retailers, specifically tailored for mobile devices.
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E-Wallet: A type of electronic card used for transactions made online through a computer or a smartphone.
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Mobile Analytics: The practice of collecting, measuring, and analyzing data generated by mobile platforms and properties.
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Mobile SEO (Search Engine Optimization): The process of optimizing a website for search engines with a focus on improving the site’s visibility in mobile device searches.
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App Store Optimization (ASO): The process of improving the visibility of a mobile app in an app store.
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Push Notification: A message that pops up on a mobile device, typically used by apps to alert users of new messages or events.
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Mobile Advertising: A form of advertising via mobile (wireless) phones or other mobile devices.
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M-Commerce Platform: A digital platform specifically designed to support the development and management of mobile commerce applications and functionalities.
Understanding these terms is crucial for businesses and professionals engaged in or planning to enter the mobile commerce space, as they provide foundational knowledge for navigating this dynamic industry.
