Top 25 Marketing Gags
Marketing gags are a popular way for companies to advertise their products, services, or brand. In this fast-paced world of digital media, it’s important for businesses to stand out and grab the attention of potential customers. While some marketing tactics can be subtle and informative, others use humor and creativity to leave a lasting impression on consumers.
Here are 25 examples of successful marketing gags that have captured the hearts and wallets of consumers:
- The GoDaddy Super Bowl Commercials – These controversial yet memorable commercials feature attractive women in revealing outfits, making viewers curious about what product or service is being advertised.
- Old Spice’s “The Man Your Man Could Smell Like” Campaign – This humorous campaign featuring Isaiah Mustafa as the Old Spice Man became a viral sensation, making viewers associate the brand with humor and masculinity.
- Coca-Cola’s “Share a Coke” Campaign – By printing popular names on their bottles, Coca-Cola encouraged consumers to buy and share their product with friends and family.
- Dove’s “Real Beauty Sketches” Campaign – This emotional campaign touched the hearts of millions by highlighting the difference between how women see themselves and how others see them.
- Red Bull’s Stratos Jump – This extreme stunt, where Felix Baumgartner jumped from a space capsule 24 miles above Earth, generated buzz and publicity for the energy drink company.
- Poo-Pourri’s “Girls Don’t Poop” Commercial – By using humor to address an uncomfortable topic, Poo-Pourri gained attention and sales for their bathroom odor eliminator.
- Dollar Shave Club’s “Our Blades Are F***ing Great” Commercial – This comedic commercial featuring the CEO of the company went viral and helped establish them as a disruptor in the shaving industry.
- Always’ “Like a Girl” Campaign – By challenging stereotypes and empowering young girls, this campaign earned praise and recognition for the feminine hygiene brand.
- Nike’s “Just Do It” Slogan – This simple yet powerful slogan has become synonymous with the brand and motivated athletes of all levels to push themselves further.
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- Airbnb’s “Belong Anywhere” Campaign – By showcasing unique and diverse travel destinations, Airbnb positioned themselves as a more personal and authentic alternative to traditional hotels.
- Budweiser’s “Whassup” Commercial – This classic commercial featuring friends comically greeting each other became an iconic part of pop culture, all while promoting the beer brand.
- Apple’s “1984” Super Bowl Ad – This iconic ad introduced the world to the Macintosh computer and positioned Apple as a revolutionary and innovative brand.
- The Dos Equis “Most Interesting Man in the World” Campaign – This clever campaign featuring a suave and charismatic character became a meme and helped increase sales for the beer company.
- Snickers’ “You’re Not You When You’re Hungry” Campaign – By using humor to associate hunger with negative behavior, Snickers successfully positioned their candy bar as a solution.
- KFC’s “FCK” Ad – When the fast-food chain faced a chicken shortage in the UK, they used humor and self-deprecation to apologize to customers and maintain brand loyalty.
- GoPro’s “Be A Hero” Campaign – By showcasing extreme sports footage captured with their cameras, GoPro established themselves as the go-to brand for action and adventure.
- M&M’s “Melts in Your Mouth, Not in Your Hands” Slogan – This catchy slogan has been used by the candy company since 1954, making it one of the longest-running marketing gags in history.
- Evian’s “Live Young” Campaign – By featuring adults with baby faces dancing in their commercials, Evian successfully associated their water with youthfulness and vitality.
- Geico’s “15 Minutes Could Save You 15%” Slogan – This simple yet effective slogan has been used by the insurance company since 1999, making it one of the most recognizable marketing gags in the industry.
- Blendtec’s “Will It Blend?” Videos – By blending various objects, including iPhones and golf balls, in their blenders, Blendtec demonstrated the power of their product in a fun and unique way.
- Volvo’s “Epic Split” Commercial – This jaw-dropping stunt featuring Jean-Claude Van Damme doing a split between two moving trucks showcased Volvo’s dynamic steering system and went viral.
- Reese’s “You Got Your Chocolate in My Peanut Butter” Commercials – This classic slogan from the 1980s has become synonymous with the candy brand, showcasing the perfect combination of chocolate and peanut butter.
- Skittles’ “Taste the Rainbow” Slogan – This colorful and catchy slogan has been used by the candy company since 1994, making it one of the most memorable marketing gags in the industry.
- Heineken’s “Open Your World” Campaign – By showcasing people from different cultures coming together over a beer, Heineken positioned themselves as a brand that promotes unity and diversity.
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- FedEx’s “We Live to Deliver” Slogan – This clever play on words has been used by the delivery company since 2009, emphasizing their commitment to getting packages delivered on time.
And there we have it, the top 25 marketing gags that are sure to grab your audience’s attention and leave a lasting impression. These clever and creative tactics can take your marketing strategy to the next level and help you stand out in a crowded market. From catchy slogans to viral campaigns, these gags prove that sometimes a little humor can go a long way in connecting with your target audience.
