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35 Key Business Success Indicators (KPIs)

35 Key Business Success Indicators

Business success is the ultimate goal of any organization. Businesses today are constantly striving to find ways to improve, grow, and succeed in a competitive market.  In order to achieve this goal, it is essential for businesses to have a set of measurable indicators that can track their progress toward success. To do so, can be overwhelming but a virtual assistant can assist you with sensitive data, tracking, and analysis business metrics. 


What is KPI?

Which is a measurement used to track the progress and success of a business. They help businesses understand their performance and make informed decisions to improve and achieve their goals.


So in short, KPIs are like a report card for a business, showing how well it is doing and where it can improve. So if you want to know how your business is doing, keep an eye on those KPIs Therefore, key business strategies must be researched before applying to marketing. 




Why are KPIs important for businesses?

KPIs provide businesses with tangible measures to assess their progress towards success. They help identify areas of improvement, strengths, weaknesses, and opportunities for growth. By tracking these indicators, businesses can make more informed decisions and take necessary actions to steer their organization toward success.


Types of KPIs

There are various types of KPIs, but the most common ones include financial, customer, process and employee related indicators. 


  • Financial KPIs- measure a business’s financial performance such as revenue growth and profitability.


  •  Customer KPIs- track customer satisfaction levels, retention rates and loyalty. 


  • Process KPIs- determine how well business processes are performing in terms of efficiency and effectiveness. 



  • Employee KPIs- assess employee performance, engagement and satisfaction levels.


Key Business Indicators


1. Revenue Growth Rate

This KPI measures the percentage change in revenue over a specific period of time.


2. Customer Acquisition Cost (CAC)

CAC is the amount of money it takes to acquire a new customer. It helps businesses determine how much they should invest in acquiring new customers.


3. Customer Lifetime Value (CLV)

CLV is the estimated revenue a business will generate from a single customer over their entire relationship.


4. Churn rate

This KPI measures the percentage of customers who stop using a product or service within a given period of time.


5. Net Promoter Score (NPS)



NPS measures customer satisfaction by asking how likely they are to recommend the product or service to others.


6. Customer retention rate

This KPI measures the percentage of customers that continue to use a product or service over a certain period of time.


7. Gross profit margin

This KPI calculates the percentage of total revenue that is retained after deducting the cost of goods sold.


8. Net profit margin

Similar to gross profit margin, this KPI measures the percentage of total revenue that is retained after deducting all expenses.


9. Return on Investment (ROI)

ROI measures the return or profit generated from an investment relative to the cost of the investment.


10. Cost per Lead (CPL)

This KPI helps businesses determine how much they are spending to acquire a single lead or potential customer.


11. Website traffic sources

Tracking the sources of website traffic can help businesses understand which marketing channels are most effective in driving visitors to their site.


12. Conversion rate

This KPI measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.


13. Average order Value (AOV)

AOV calculates the average amount spent by customers per transaction.


14. Inventory turnover

This KPI measures how quickly a business is able to sell and replace its inventory.


15. Average customer service response time

This KPI tracks the average time it takes for customer service inquiries to be resolved.


16. Employee satisfaction

Measuring employee satisfaction can reflect on company culture and impact productivity.


17. Employee productivity

Tracking employee productivity can help businesses understand where improvements can be made and identify top performers.


18. Training investment

Investing in employee training can lead to improved skills, efficiency, and overall performance.


19. Social media engagement

This KPI measures the level of engagement on social media platforms, such as likes, comments, shares, and followers.


20. Brand awareness

Tracking brand awareness can help businesses understand how well their brand is recognized and perceived by the public.


21. Market share

This KPI measures a business’s share of the market compared to its competitors.


22. Customer satisfaction (CSAT)

CSAT measures customer satisfaction with a product or service through surveys or feedback forms.


23. Employee turnover rate

High employee turnover can be costly for businesses and can be a reflection of company culture or management.


24. Employee absenteeism

Tracking employee absenteeism can help identify potential issues affecting productivity and performance.


25. Employee retention rate

This KPI measures the percentage of employees that stay with a company over time.


26. Supplier performance

Monitoring supplier performance can ensure timely delivery of goods or services and maintain quality standards.


27. Accounts receivable turnover

This KPI measures how quickly a company collects payment from customers.


28. Cash flow

Cash flow tracks the amount of money coming in and going out of a business over a specific period of time.


29. Break-even point

The break-even point is when a business’s revenue equals its expenses, indicating that it has neither made a profit nor a loss.


30. Customer complaint resolution time

This KPI measures the average time it takes for customer complaints to be resolved.


31.Profit per employee

This KPI calculates the amount of profit generated per employee, indicating efficiency and productivity.


33. Productivity by department

Tracking productivity by department can help identify areas that may require more resources or improvements.


34. Marketing ROI

Measuring the return on investment for marketing efforts can help businesses determine the effectiveness of their marketing strategies.


35. Cost of Goods Sold (COGS)

COGS measures the direct costs involved in producing a product or service.


How to use KPIs effectively

KPIs can be used in various ways to drive business success. Here are some strategies for using KPIs effectively:


1. Set clear and measurable goals

Before choosing which KPIs to track, businesses should first define their goals and objectives. This will help in choosing the most relevant indicators that align with the desired outcomes.


2. Choose the right KPIs

There is no one-size-fits-all approach when it comes to selecting KPIs. Businesses should choose indicators that are relevant to their specific industry, goals, and target audience.


3. Combination of leading and lagging indicators

Leading indicators track performance before the desired outcome is achieved while lagging indicators measure past performance. A balanced approach of both types can provide a holistic view of overall performance.


4. Regularly review and update KPIs

As business objectives and strategies change, so should the KPIs being tracked. It is important to regularly review and update KPIs to ensure they are still relevant and effective.


5. Share KPI progress with stakeholders

Make sure to communicate key business indicators progress with all relevant stakeholders, including employees, investors, and customers. In the organization, this will make things clear and hold people accountable.



In conclusion, tracking and monitoring Key Performance Indicators (KPIs) is essential for any business seeking success. These indicators provide valuable insights into the overall health of a company, allowing businesses to make informed decisions and adjust strategies accordingly.

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