15 Female E-Commerce Entrepreneurs (Company, Industry, Journey)

15 Female E-Commerce Entrepreneurs (Company, Industry, Journey)

In recent years, the e-commerce landscape has seen a remarkable surge in successful female entrepreneurs, including high-profile figures like Oprah Winfrey.

These trailblazing women are launching online stores, crafting unique products, and building thriving businesses right from their computers.

In this article, we’ll explore the journeys of the 15 most successful female e-commerce entrepreneurs, their ways to be entrepreneurs without the ideas, and becoming a successful entrepreneur of all time, highlighting their innovative approaches and the paths they’ve carved out in the digital marketplace.

Let’s dive in!

Female E-Commerce Entrepreneurs

Here are 15 of the most successful female e-commerce entrepreneurs:

1. Melanie Perkins

DOB: 1987

Net Worth: $13.18 Billion 

Industry: Tech

Company Name: Canva


Melanie Perkins, born in May 1987, is a shining example of a successful female e-commerce entrepreneur.


Her journey began with a simple idea conceived during her time at university; to simplify graphic design.


This vision led her to co-found Canva, an online design and publishing tool, which was launched in 2013.




She is the CEO and co-founder of Canva, a billion-dollar Australian tech startup that offers an online design and publishing tool.


She co-founded the company in 2013 and has since managed to make Canva one of the world’s most successful tech companies.


Canva has since revolutionized the way people create graphics, becoming a go-to platform for non-designers and professionals alike.

2. Whitney Wolfe Herd

DOB: 1989

Net Worth: $1.5 Billion 

Industry: Dating App 

Company Name: Bumble


Whitney Wolfe Herd, born on July 1, 1989, is a groundbreaking entrepreneur in the tech industry, particularly known for her role in the e-commerce of dating platforms.


She co-founded Bumble, a dating app that empowers women to make the first move, which was established in December 2014.




Herd’s innovative approach to online dating not only changed the dynamics of these platforms but also carved a path for female entrepreneurs in the digital space.


With Bumble, she has created a company that upholds values of respect and equality, setting a new standard for online interactions.

3. Falguni Nayar

DOB: 1963

Net Worth: $6.5 Billion 

Industry: Beauty and Lifestyle Retail

Company Name: Nykaa


Falguni Nayar’s entrepreneurial journey stands as an inspiring testament to the potential within the e-commerce industry for female entrepreneurs. 


Born on February 19, 1963, in Mumbai, India, Falguni carved a niche for herself in a field that is both challenging and rewarding.


Nayar ventured into the untapped realm of beauty e-commerce in India and founded Nykaa in 2012; with decades of experience in the investment banking sector.


What began as a platform primarily for beauty products has since expanded, revolutionizing the way Indian consumers shop for beauty and wellness products. 


Nykaa has blossomed into a household name, empowering consumers with access to a wide range of products and information.


Nykaa was worth $2.3 billion as of 2021, and Nayar became the wealthiest self-made female Indian after Nykaa went public.

4. Tory Burch

DOB: 1966

Net Worth: $1 Billion

Industry: Fashion

Company Name: Tory Burch


Tory Burch, born on June 17, 1966, is an American fashion designer who has made a significant impact in the e-commerce and fashion industries.


She founded her company, Tory Burch LLC, in February 2004 in New York City to create stylish yet wearable clothing and accessories for women.


Her brand rapidly gained popularity, partly due to its strong online presence and e-commerce platform.


The Tory Burch brand offers a variety of items, including shoes, handbags, clothing, and jewelry, blending timeless fashion with an eclectic, modern sensibility.


As her business flourished, Burch became an influential role model for female entrepreneurs.

5. Sophia Amoruso

DOB: 1984

Net Worth: $280 Million

Industry: Fashion

Company Name: Nasty Gal


Sophia Amoruso, born on April 20, 1984, is a well-known entrepreneur in the e-commerce industry.


She is the founder of Nasty Gal, an online women’s fashion retailer that she established in 2006.


Amoruso’s journey into entrepreneurship began with a simple eBay store, where she sold vintage clothing.


Her keen eye for style and marketing savvy propelled the store’s success, transforming it into a standalone e-commerce website that quickly grew into a multi-million dollar business.


Amoruso, despite challenges and restructuring, continues as a leading figure in e-commerce, inspiring female entrepreneurs through her brand and 2014 autobiography.

6. Jennifer Hyman

DOB: 1981

Net Worth: $250 Million

Industry: Fashion

Company Name: Rent the Runway


Jennifer Hyman, born on August 24, 1980, is a notable figure in the e-commerce industry, best known as the co-founder and CEO of Rent the Runway.


This groundbreaking company, established in November 2009, revolutionized the fashion world by allowing people to rent designer apparel and accessories.


Hyman’s innovative business model caters to those seeking a luxurious wardrobe for special occasions without the expense of purchasing high-end items.


Her company’s unique approach to retail has successfully tapped into the sharing economy, appealing to a generation of consumers who value access over ownership.

7. Katrina Lake

DOB: 1982

Net Worth: $1.3 Billion

Industry: Fashion

Company Name: Stitch Fix


Katrina Lake was born on December 24, 1982, and is best known for founding Stitch Fix, a personal styling service that combines technology with the human touch of seasoned style experts. 


In 2011, Lake established Stitch Fix while attending Harvard Business School. 


Her company operates in the fashion e-commerce industry and has revolutionized the way consumers find and purchase clothing. 


Under Lake’s leadership, Stitch Fix has grown into a publicly traded company, known for its innovative use of data science to personalize the shopping experience.

8. Huda Kattan

DOB: 1983

Net Worth: $610 Million

Industry: Beauty 

Company Name: Huda Beauty


Born on October 2, 1983, Huda Kattan transformed her passion for beauty into an e-commerce empire.


Starting as a makeup artist and beauty blogger, Kattan launched her company, Huda Beauty, in 2013.


Originally focusing on false eyelashes sold through Sephora stores, her brand rapidly expanded to include a wide range of cosmetic products.


Huda Beauty stands today as a testament to how digital platforms can catapult entrepreneurial success in the beauty industry.

9. Emily Weiss

DOB: 1985

Net Worth: $500 Million

Industry: Beauty

Company Name: Glossier

Emily Weiss was born on March 22, 1985, she embarked on a journey that revolutionized the cosmetic industry through her company, Glossier.


Established in 2014, Glossier emerged from Weiss’s desire to create a skincare and makeup brand that celebrated individual beauty.


The company was born out of her successful blog “Into The Gloss” and quickly became known for its direct-to-consumer model, promoting products.


Weiss’s approach to beauty, driven by community engagement and online sales, has set her apart as a leader and innovator in the e-commerce space.

10. Reese Witherspoon

DOB: 1976

Net Worth: $400 Million

Industry: Fashion

Company Name: Draper James


Reese Witherspoon, born on March 22, 1976, is not just a renowned actress but also a successful entrepreneur in the e-commerce industry.


She established her company, Draper James, in 2015. Inspired by her Southern heritage, Draper James offers clothing, accessories, and home decor designed with a charming Southern style in mind.


Witherspoon’s brand has grown rapidly, marrying traditional Southern charm with the ease of online shopping, allowing customers to purchase her products from the comfort of their homes.

11. Sara Blakely

DOB: 1971

Net Worth: $1.1 Billion

Industry: Fashion

Company Name: Spanx


Sara Blakely was born on February 27, 1971, and she went on to revolutionize the fashion industry with her e-commerce empire.


She is best known as the founder of Spanx, an intimate apparel company that she started in 2000.


Blakely turned a simple idea of making flattering undergarments into a billion-dollar business, influencing the industry and empowering women in the process.


Her journey from selling fax machines door-to-door to becoming one of the most successful female entrepreneurs in e-commerce is a testament to her tenacity and creativity.

12. Jessica Herrin

DOB: 1970

Net Worth: $250 Million

Industry: Fashion

Company Name: Stella & Dot


Jessica Herrin, born on July 23, 1972, is a luminary in the e-commerce space, having made her mark with her innovative approach to direct sales through technology.


She co-founded, an online wedding gift registry, which laid the foundation for her journey in entrepreneurship.


Building on this initial success, she went on to establish Stella & Dot in 2003, a company that blends the traditional home jewelry party with e-commerce.


Herrin’s inspiration stemmed from the aspiration to create flexible entrepreneurial opportunities for women, combining her passion for design with savvy business acumen. 


Stella & Dot has since evolved, diversifying into a family of brands, each reflecting Herrin’s dedication to innovation and female empowerment in the e-commerce industry. 

13. Sophia Chang

DOB: 1987

Net Worth: $10 Million

Industry: Streetwear

Company Name: Kith


Sophia Chang, born on March 22, 1984, is a pioneering figure in the e-commerce industry, known for her entrepreneurial spirit and innovative approach.


In 2010, she founded “Luna Fashion,” an online platform that reshaped the fashion retail landscape.


Chang’s journey began with a small but curated collection of women’s apparel and has since grown into a thriving business that champions inclusivity and sustainable fashion.


Her commitment to providing a seamless online shopping experience has distinguished Luna Fashion in a crowded marketplace.

14. Whitney Casey

DOB: 1972

Net Worth: $10 Million

Industry: Fashion

Company Name: Finery


Whitney Casey was born on October 14, 1974, and she has made a significant mark in the e-commerce industry as a female entrepreneur.


Her passion for simplifying wardrobe choices led her to establish the company Finery in 2017, which she co-founded with Brooklyn Decker.


Finery is a groundbreaking wardrobe operating platform that helps women effortlessly manage their clothing purchases and outfit planning.


Through her innovative service, Whitney has carved out a niche in the tech-meets-fashion sphere, empowering women to optimize their shopping and style with smart technology.

15. Sophia Ameli

DOB: 1989

Net Worth: $5 Million

Industry: Fashion

Company Name: Sophia Ameli


Sophia Ameli, born on June 12, 1989, is a pioneering force in the world of e-commerce. 


She founded “GlamourBox” in 2014, a company that has revolutionized the beauty industry with its subscription-based model offering personalized beauty products.


Sophia’s journey in e-commerce began shortly after she graduated from college when she noticed a gap in the market for a service that could offer tailored beauty solutions.


She seized this opportunity, and her company has since become a household name among beauty enthusiasts.

Who is the most famous female entrepreneur?

The most famous female entrepreneur is often considered to be Oprah Winfrey. 


She is a media mogul, television host, and author who became the first African American woman billionaire. 


Oprah is known for her talk show, “The Oprah Winfrey Show,” which was the highest-rated television program of its kind in history and ran in national syndication for 25 years, from 1986 to 2011. 

What is e-commerce entrepreneurship?

E-commerce entrepreneurship is when someone starts and runs a business online. This kind of business owner sells products or services over the Internet.


They use websites, social media, and other online tools to reach customers and do business.

What are female entrepreneurs called?

Female entrepreneurs are often simply called entrepreneurs, the same as their male counterparts. 


There is no gender-specific term that’s widely used or necessary, as entrepreneurship is inclusive of all genders.

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