25 Terms for Entrepreneurial Strategy

25 Terms for Entrepreneurial Strategy

25 Terms for Entrepreneurial Strategy



Entrepreneurial strategy refers to the overall plan and approach that an entrepreneur or business owner uses to achieve their goals and objectives. This can include various tactics, techniques, and principles that guide decision-making and actions towards success.

Here are 25 terms related to entrepreneurial strategy:




  1. Business Model: The framework for how a company creates, delivers, and captures value.




  1. Competitive Advantage: A unique advantage that sets a company apart from its competitors.




  1. Market Segmentation: Dividing customers into smaller groups based on common characteristics or needs.






  1. Value Proposition: A statement that explains the benefits and value a product or service provides to its target market.




  1. Revenue Streams: The different sources of income for a business.




  1. Cost Structure: The various costs associated with running a business.




  1. Scalability: The ability of a business to grow and handle increasing demand without a significant increase in resources.




  1. Differentiation Strategy: A strategy that focuses on setting a company apart from its competitors through unique features or offerings.






  1. Innovation Strategy: A plan for introducing new ideas, products, or processes to improve a company’s performance or market position.




  1. Organizational Culture: The shared values, beliefs, and behaviors that define a company’s working environment.




  1. Go-to-Market Strategy: A plan for reaching and acquiring customers with a new product or service.




  1. Product/Market Fit: The alignment between a product or service and its target market’s needs and preferences.




  1. Lean Startup Methodology: A business approach that emphasizes rapid experimentation, continuous learning, and customer feedback.




  1. Customer Acquisition Strategy: A plan for attracting and retaining customers to drive sales and growth.




  1. Growth Hacking: Using creative, low-cost marketing strategies to rapidly grow a business.




  1. Viral Marketing: Leveraging word-of-mouth or social sharing to spread awareness and interest in a product or service.




  1. Branding and Positioning: Developing a unique brand identity and positioning in the market to stand out from competitors.




  1. Partnership Strategy: Collaborating with other businesses or organizations to achieve mutual growth or benefit.




  1. Funding and Financing Strategy: A plan for obtaining capital or funding to start, grow, or sustain a business.




  1. Exit Strategy: A plan for how an entrepreneur will eventually exit or sell their business.




  1. Leadership and Team Building: Strategies for building and managing a strong, effective team to drive a company’s success.




  1. Risk Management: Identifying potential risks and implementing strategies to mitigate them in order to protect the business.




  1. Customer Retention Strategy: Tactics for keeping customers satisfied and loyal to a brand or business.




  1. Social Impact Strategy: A plan for using a business’s resources and operations to make a positive impact on society.




  1. Sustainability Strategy: Incorporating environmentally and socially responsible practices into a company’s operations and long-term goals.






In conclusion, entrepreneurship is not just about coming up with a business idea or starting a company. It involves having a strategic mindset and implementing effective strategies to achieve success in the competitive market.

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