35 E-commerce Digital Marketing Terms

35 E-commerce Digital Marketing Terms

35 E-commerce Digital Marketing Terms



In this era of digitalization, e-commerce has become an integral part of our lives. With the increasing popularity of online shopping, it is important to understand the various terms and strategies used in e-commerce digital marketing. This article aims to provide a comprehensive list of 35 e-commerce digital marketing terms that are essential to know.

1. E-commerce

E-commerce refers to the buying and selling of goods or services through electronic means, primarily over the internet.

2. Digital Marketing

Digital marketing is the use of digital channels such as search engines, social media, email, and websites to promote products or services.

3. SEO

SEO (Search Engine Optimization) is a strategy used to improve a website’s ranking on search engine result pages, thereby increasing organic traffic to the website.

4. SEM

SEM (Search Engine Marketing) is a type of online advertising that involves promoting a website by increasing its visibility in search engine result pages through paid methods such as pay-per-click advertising.

5. PPC

PPC (Pay-Per-Click) is an advertising model where advertisers pay a fee each time their ad is clicked on. It is commonly used in search engine advertising.

6. CPC

CPC (Cost-Per-Click) is the amount an advertiser pays for each click on their ad in a pay-per-click advertising campaign.

7. CTR

CTR (Click-Through Rate) is the percentage of people who click on an ad compared to the total number of people who see it. It is a measure of the success of an advertising campaign.

8. Impressions

Impressions refer to the number of times an ad is displayed on a webpage or social media platform.

9. Conversion Rate

Conversion Rate refers to the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.

10. Landing Page

A landing page is a standalone webpage created for a specific marketing campaign with the goal of converting visitors into customers or leads.

11. Call to Action (CTA)

A call to action is an instruction given to the audience to encourage them to take a specific action, such as downloading an ebook or making a purchase.

12. A/B Testing

A/B testing is a method of comparing two versions of a webpage or ad to determine which one performs better in terms of conversions.



13. Remarketing

Remarketing is a strategy that involves targeting ads to people who have previously visited your website or interacted with your brand.

14. Retargeting

Retargeting is a type of remarketing that targets ads specifically to people who have visited a particular webpage or taken a specific action on your website.

15. Email Marketing

Email marketing is the use of email to promote products, services, or content to existing or potential customers.

16. Drip Campaign

A drip campaign is a series of automated emails sent to subscribers at predetermined intervals with the goal of nurturing leads and driving conversions.

17. Lead Magnet

A lead magnet is a valuable piece of content offered for free in exchange for contact information, such as an email address, to generate leads.

18. CRM

CRM (Customer Relationship Management) is a technology used to manage an organization’s interactions with current and potential customers.

19. CRO

CRO (Conversion Rate Optimization) is the process of optimizing a website or marketing campaign to increase conversions, such as purchases or form submissions.

20. ROI

ROI (Return on Investment) is a measure of the profitability of an investment, typically calculated by dividing the net profit by the cost of the investment.

21. KPI

KPI (Key Performance Indicator) is a measurable value that indicates how well a company is achieving its business objectives.

22. UX

UX (User Experience) refers to the overall experience a user has while interacting with a website or application, including ease of use, accessibility, and satisfaction.

23. UI

UI (User Interface) includes the visual elements and design of a website or application that users interact with.

24. Mobile Optimization

Mobile optimization involves making a website or marketing campaign user-friendly and visually appealing on mobile devices.

25. Responsive Design

Responsive design is an approach to web design that ensures websites are optimized for viewing on a variety of devices and screen sizes.

26. Social Media Marketing

Social media marketing is the use of social media platforms to promote products, services, or content to target audiences.

27. Influencer Marketing

Influencer marketing involves partnering with individuals who have a large following on social media to promote products or services.



28. Hashtag

A hashtag is a word or phrase preceded by the # symbol that is used to categorize and make content searchable on social media platforms.

29. Engagement Rate

Engagement rate is a measure of the level of interaction, such as likes, comments, and shares, on social media posts compared to the number of followers.

30. UGC

UGC (User Generated Content) refers to content created and shared by users on social media, such as reviews, photos, and videos.

31. Viral Marketing

Viral marketing involves creating and promoting content that spreads quickly and widely through online sharing.

32. Native Advertising

Native advertising is a form of paid advertising that matches the look and feel of the platform on which it is displayed, making it appear more organic and less intrusive.

33. Content Marketing

Content marketing involves creating and sharing valuable content to attract and engage target audiences, ultimately driving profitable customer action.

34. Evergreen Content

Evergreen content is high-quality, timeless content that remains relevant and valuable to readers over time.

35. SEO Copywriting

SEO copywriting is the process of creating written content that is optimized for search engines and designed to drive organic traffic to a website.


That’s a wrap on our list of 35 e-commerce digital marketing terms!

We hope you found this guide helpful and informative. By now, you should have a better understanding of the key terms and concepts that play a crucial role in the world of online business.

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