50 Customer Acquisition Strategy Terms

50 Customer Acquisition Strategy Terms

50 Customer Acquisition Strategy Terms



As a business, one of your main goals is to acquire customers and grow your customer base. In today’s competitive market, having a solid customer acquisition strategy is essential for the success of any company.

But with so many different terms and strategies out there, it can be overwhelming to keep up with all the latest trends and techniques. That’s why we have compiled a list of 50 customer acquisition strategy terms to help you navigate the ever-evolving world of marketing.

From A/B testing and churn rate to influencer marketing and SEO, this comprehensive guide will provide you with a clear understanding of essential concepts and strategies to attract, engage, and retain customers. Whether you’re just starting or looking to improve your current customer acquisition efforts, this guide has something for everyone. So let’s dive in and discover the key terms you need to know to develop a successful customer acquisition strategy! End of Document


Having a solid understanding of customer acquisition terms and strategies is crucial for businesses looking to attract new customers and retain existing ones. By familiarizing yourself with these concepts, you can develop effective marketing strategies and stay ahead of the competition. Plus, knowing these terms will help you communicate more effectively with your team and partners, leading to better collaboration and results. So don’t wait any longer, equip yourself with the knowledge needed to drive growth and success for your business!


  1. Target Market: The specific group of consumers most likely to use a company’s product or service.

  2. Lead Generation: The process of attracting potential customers to your business.

  3. Conversion Rate: The percentage of visitors who take a desired action.

  4. SEO (Search Engine Optimization): Optimizing website content to rank higher in search engine results and attract organic traffic.

  5. PPC (Pay-Per-Click): An advertising model where businesses pay a fee each time one of their ads is clicked.

  6. CTR (Click-Through Rate): The ratio of users who click on a specific link to the number of total users who view a page, email, or ad.

  7. Landing Page: A web page created specifically for a marketing or advertising campaign.

  8. CRM (Customer Relationship Management): Strategies, practices, and technologies used to manage and analyze customer interactions and data.

  9. Content Marketing: Creating and sharing valuable free content to attract and convert prospects into customers.

  10. Inbound Marketing: A marketing methodology that attracts customers by creating valuable content and experiences tailored to them.

  11. Outbound Marketing: Traditional marketing involving reaching out to potential customers through mediums like TV, radio, and print advertising.

  12. Social Media Marketing: Using social media platforms to promote a product or service.

  13. Email Marketing: Sending marketing messages or advertisements to a group of people using email.

  14. Referral Marketing: A method of promoting products or services to new customers through referrals, usually word of mouth.

  15. Affiliate Marketing: A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s own marketing efforts.

  16. Viral Marketing: Marketing techniques that use pre-existing social networks to produce increases in brand awareness or achieve other marketing objectives.

  17. Influencer Marketing: Using influencers to promote products or services to their audience.

  18. Retargeting/Remarketing: Online advertising that targets users who have previously visited a website.

  19. Customer Segmentation: Dividing a customer base into groups of individuals with similar characteristics for marketing purposes.

  20. Brand Ambassador: A person who is hired by an organization to represent a brand in a positive light.

  21. Cold Calling: The solicitation of potential customers who were not expecting to be contacted.

  22. Networking Events: Events that are designed for the purpose of networking and meeting potential clients or business contacts.

  23. Direct Mail: Sending promotional material through postal mail.

  24. Webinars: An online seminar used as a tool for marketing and lead generation.

  25. Sales Funnel: A model that represents the journey from a prospective lead to a customer.

  26. User Experience (UX): The overall experience of a person using a product, especially in terms of how easy it is to use.

  27. Customer Journey Mapping: A visual representation of the process a customer goes through to achieve a goal with a company.

  28. A/B Testing: Comparing two versions of a webpage or app to see which one performs better.

  29. Churn Rate: The percentage of customers who stop using a company’s product or service over a specific time frame.

  30. Upselling: Encouraging customers to purchase a more expensive item or upgrade a product or service.

  31. Cross-selling: Selling related or complementary products to an existing customer.

  32. Lifetime Value (LTV): The total worth of a customer to a business over the entirety of their relationship.

  33. Customer Acquisition Cost (CAC): The cost associated in acquiring a new customer.

  34. Organic Reach: The number of people who see your content without paid distribution.

  35. Paid Reach: The number of people who see your content as a result of paid promotions.

  36. Market Research: The action or activity of gathering information about consumers’ needs and preferences.

  37. Customer Feedback: Insights, issues, and input shared by customers about their experiences with a company’s products or services.

  38. Guerrilla Marketing: Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

  39. Podcasting: A digital medium consisting of an episodic series of audio or video files.

  40. Community Building: Creating a community of customers, employees, and partners who are invested in a company’s success.

  41. Value Proposition: An innovation, service, or feature intended to make a company or product attractive to customers.

  42. Branding: The process of creating a unique image and name for a product in the consumers’ mind.

  43. Public Relations (PR): Managing the spread of information between an organization and the public.

  44. Customer Advocacy: Refers to customers who speak positively about a brand or product, and who are willing to provide testimonials or referrals.

  45. Behavioral Targeting: Using data collected from a web user’s browsing behavior to select which advertisements to display to them.

  46. Co-Marketing: A marketing strategy where businesses collaborate for a co-branded offer or promotion.

  47. Lookalike Audience: In digital marketing, a group of users who resemble, in some way, another group of users.

  48. Demand Generation: The focus on targeted marketing programs to drive awareness and interest in a company’s products and services.

  49. Bounce Rate: The percentage of visitors to a particular website who navigate away from the site after viewing only one page.

  50. Loyalty Programs: Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with the program.




In this guide, we have covered 50 key terms related to customer acquisition strategies. From targeting and lead generation to conversion and retention, these terms are essential for understanding the various aspects of acquiring new customers. We hope this resource has provided valuable insights and will help you develop effective strategies to grow your customer base. Remember, constantly learning about new trends and tactics is crucial for staying ahead in today’s competitive market. Keep exploring and experimenting to find the best approach that works for your business. Happy customer acquisition!

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