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40 Crisis Communication Phrases for Business

40 Crisis Communication Phrases for Business

Navigating your business through challenging times requires grace and resilience, often making the difference between success and struggle. At the heart of every thriving organization is effective communication, especially during crises. It’s not just about choosing the right words; it’s about fostering trust, showcasing leadership, and maintaining stability amidst turmoil.

So, how do you craft messages that reassure, motivate, and unite your team towards a shared objective? The answer lies in arming yourself with the appropriate language.

We’ve compiled a list of 40 essential crisis communication phrases that every business should have ready. Emphasizing transparency and empathy, these phrases will help you steer your business through any crisis.

Additionally, explore further phrases for problem-solving to enhance your communication toolkit and ensure you’re prepared for any situation.


Embarking on this journey into the lexicon of crisis management isn’t about preparing for the worst; it’s a proactive step towards ensuring that if challenging times arise, you’ll be ready to address them effectively. We’re weaving together a verbal safety net, under the guiding principle that communication can be the cure to confusion and despair.


The Importance of Crisis Communication

The ability to communicate crisply during a crisis is not a luxury; it’s a necessity. Your team, your stakeholders, and, most importantly, your customers need to hear from you in those pivotal moments. The way you talk about a problem can be more important than the root of the issue itself. Clarity brings calm, and that’s something every business leader should strive for during tough times.


40 Crisis Communication Phrases for Business



1. Acknowledgment

When you’re made aware of a situation, prompt acknowledgment is crucial. It affirms the existence of an issue and opens the channels for resolution.

2. Transparency

“Let’s go over the facts.” Transparency is the bedrock of trust. Teams and customers appreciate knowing the lay of the land, no matter how dire the situation.

3. Unified Front

“We’re all in this together.” A unified front creates cohesion and encourages all parties to work towards the same goal.

4. Accountability

“As a leader, the buck stops here.” Taking responsibility indicates reliability and sets the tone for the organization’s approach to a fix.

5. Compassion

“We understand this is a difficult time for you.” Compassion is the human touch in corporate circles, showing that there’s heart alongside the head.

6. Forward Focus

“What can we do now to move past this?” A forward focus brings attention to actionable solutions, lessening the impact of dwelling on the crisis.

7. Realism

“This is the challenge; this is how we’ll meet it.” Realism prevents undue panic or unrealistic expectations for a quick fix.

8. Patience

“We may not have all the answers right now.” Patience is a virtue, especially in complex situations. It signals that the response is thoughtful, not rushed.

9. Reassurance

“We have the best people working on this.” Reassurance instills calm and trust by confirming that the situation is being handled by the most capable.

10. Proactive Measures

“We’ve already taken steps to ensure this doesn’t happen again.” Proactive measures demonstrate foresight and a commitment to prevent recurrences.

11. Learn and Improve

“This will be a learning experience for us.” A culture of continuous improvement embraces crises as opportunities for growth.

12. Empowerment

“What do you need to resolve this?” Empowering your team with resources and responsibility fosters a sense of ownership and ingenuity.

13. Positivity

“While this is a challenge, it’s also an opportunity.” Maintaining a positive narrative can turn a crisis into a catalyst for positive change.

14. Accountability without Blame

“Let’s focus on what we control and how to move forward.” Managing the message ensures a dynamic discussion without scapegoating.

15. Definitive Updates

“Here’s where we stand now, and here’s what’s next.” Clear, definitive updates proactively keep everyone informed and on the same page.

16. Institutional History

“This aligns with our values and challenges we’ve overcome before.” Contextualizing the crisis within the broader narrative of the company’s history can affirm its capacity to overcome.

17. Flexibility

“This could change, but our commitment won’t.” An acknowledgment of potential shifts maintains clarity while offering a commitment to resolve.

18. Collaborative Problem-Solving

“How can we work together to address this?” Encouraging collaboration demonstrates openness to diverse solutions.

19. Tactical Communication

“We’ll continue to update you daily at 4.” Establishing a routine for communication provides predictability and stability in the discourse.

20. Modelling Behavior

“I’ll be taking a pay cut too.” Demonstrating solidarity goes a long way in a team’s perception of fair and just treatment.

21. Stakeholder Support

“We appreciate our shareholders’ patience.” Recognizing contributors’ roles and expressing gratitude can fortify the overall relationship.

22. Reiteration of Company Mission

“This crisis doesn’t change our mission; it affirms it.” Reminding all of the organization’s overarching purpose can infuse action with a sense of greater meaning.

23. Directive Clarity

“Here’s what we’re asking you to do at this time.” Directing action helps to streamline efforts and can mitigate confusion or divergent initiatives.

24. Customer Orientation

“Let’s look at this from the customer’s perspective.” A focus on the customer’s experience can guide responses that prioritize satisfaction and support.

25. Proactive Over Communication

“We’ll be reaching out more in the coming weeks.” A commitment to robust information dissemination keeps people informed, even when the situation is evolving.

26. Cultural Sensitivity

“We must continue to promote inclusivity, even during tough times.” Maintaining cultural sensitivity during a crisis underlines the company’s values and long-term commitments.

27. Legal Caveats with Empathy

“We understand there may be legal implications for some of you.” Coupling legal necessities with understanding can preempt conflict and manage expectations.

28. Sustained Gratitude

“We’re incredibly grateful for everyone’s tireless effort.” Sustained gratitude acknowledges contributions and can bolster morale during challenging times.

29. Supportive Communication

“Here are resources available to help you cope.” Communication isn’t just about information—it’s about providing the support needed for everyone to navigate the moment.

30. Empathetic Leadership

“I know this is tough, but I believe in our team’s strength.” An empathetic approach from leadership can build loyalty and staff resolve.

31. Emotional Intelligence

“Let’s be sensitive in our messaging, given the current mood.” Emotional intelligence guides the variation in communication styles based on the current environment.

32. Long-Term Vision

“Our goals stand; our path may shift.” Communicating a long-term vision promotes stability even in temporary chaos.

33. Interdepartmental Communication

“Our teams are coordinating to manage this effectively.” Internal updates across all departments prevent silos and promote interconnectivity in response efforts.

34. Simplified Language

“Let’s break this down into simple steps.” Simplified language ensures that vital information is accessible to all parties, irrespective of jargon fluency.

35. Adaptive Planning

“Our plans have contingencies to adapt.” Communicating the existence of contingency plans can alleviate fear of the unknown and adapt to shifting circumstances.

36. Personal Share

“This is impacting me too, and I understand.” Sharing personal impact can humanize leaders and connect on a deeper level with audiences.

37. Team Support

“Here’s how we can support each other during this time.” Collaborative support structures can strengthen internal bonds and resilience under pressure.

38. Emerging Themes

“As we navigate this, several key themes are emerging.” Highlighting trends can provide a sense of control amid uncertain times and drive focused responses.

39. Progressive Updates

“Here’s the evolution of our response and the rationale behind it.” Keeping the audience abreast of incremental changes maintains clarity and builds a cohesive story of action and rationale.

40. Next Steps Communication

“Here’s what each of us needs to do in the immediate future.” Clear directives provide actionable steps and maintain momentum toward resolution.





Embracing these phrases and the ethos behind them doesn’t just prepare you for potential crises; it elevates your everyday communication with an air of intention and transparency. When the storm clouds gather, you’ll be ready, not just with a plan of action, but with a language that unites, comforts, and instills confidence. Remember, in a crisis, your words are the armor your business wears. Make sure they’re forged strong and true.

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