15 Business Event Planning Terms

15 Business Event Planning Terms

As a business owner or virtual assistant event planner, it’s important to have a clear understanding of the numerous terms and concepts related to event planning. Whether you’re organizing a conference, trade show, or corporate retreat, knowing these terms will help you navigate the world of event planning with ease.





  1. Event Brief: A document that outlines the goals, objectives, and details of an event. It serves as a guide for event planners to ensure that all aspects of the event are executed according to plan.


  1. RSVP: Short for “Répondez s’il vous plaît,” this term refers to the response requested from guests regarding their attendance at an event. It is used to determine the number of attendees and plan accordingly.


  1. Event Budget: A comprehensive financial plan that outlines all the expenses and revenue associated with an event. This includes venue rental, catering, decor, entertainment, and any other costs incurred in organizing the event.


  1. Vendor: A company or individual who provides goods or services for an event. This can include food and beverage suppliers, event decorators, photographers, etc.


  1. Event Timeline: A detailed schedule that outlines the order of events and their respective timelines for an event. This helps keep everyone involved in the planning process on track and ensures that everything runs smoothly on the day of the event.


  1. Sponsorship: The act of providing financial or material support to an event in exchange for brand exposure. This can include monetary contributions, product donations, or services rendered.


  1. Event Registration: The process of gathering information and collecting fees from attendees who wish to participate in an event. This is typically done through online forms or registration platforms.


  1. Program: A detailed outline of the schedule and activities planned for an event. It includes information about speakers, presentations, performances, and any other elements that make up the event.


  1. Keynote Speaker: A prominent speaker who delivers a presentation or speech at an event. They are typically chosen to attract attendees and add value to the overall experience of the event.


  1. Event Marketing: The process of promoting an event to potential attendees through various channels such as social media, email marketing, and traditional advertising.




  1. Audio-Visual (AV) Equipment: The equipment used to enhance the visual or audio experience of an event, such as projectors, microphones, sound systems, and lighting.


  1. Swag: Promotional items given out at an event to attendees as a form of branding and marketing. This can include t-shirts, tote bags, pens, and other merchandise.


  1. Name Tags: Small cards or badges worn by attendees at an event to display their name and affiliation. This helps with networking and makes it easier for people to identify and remember each other.


  1. Event Décor: The visual elements used to enhance the ambiance and theme of an event. This can include flowers, table linens, centerpieces, and other decorative items.


  1. Feedback: The comments and opinions gathered from attendees after an event has ended. This helps event planners evaluate the success of the event and make improvements for future events.





So there you have it, folks! We hope this article has given you a good overview of 15 common business event planning terms. Remember, these are just some of the many terms that are used in the industry and they may vary depending on your specific event or region.

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