Market Share: The percentage of an industry’s sales that a particular company controls.

Benchmarking: Comparing one’s business processes and performance metrics to industry bests or best practices.

SWOT Analysis: Evaluating the Strengths, Weaknesses, Opportunities, and Threats of a business or project.

Porter’s Five Forces: A framework for analyzing the level of competition within an industry and business strategy development.

Value Proposition: The unique value a product or service provides to its customers.

Customer Segmentation: The practice of dividing a customer base into groups of individuals that are similar in specific ways.

Brand Loyalty: The tendency of consumers to continuously purchase one brand’s products over another.

Market Penetration: The extent to which a product or service is recognized and bought by customers in a particular market.

Competitive Advantage: Attributes that allow an organization to outperform its competitors.

PESTEL Analysis: A framework that categorizes and analyzes an important set of external factors (Political, Economic, Social, Technological, Environmental, and Legal) that might impact a business.

Core Competencies: Unique abilities or advantages that give an organization a competitive edge.

Market Positioning: The process of establishing the image or identity of a brand or product in the customer’s mind.

Barriers to Entry: Factors that prevent or hinder companies from entering a particular market.

Competitor Profiling: Gathering and analyzing information about competitors.

Product Differentiation: Making a product stand out as unique from others in the market.

Supply Chain Analysis: Analyzing the flow of goods and services, including all processes that transform raw materials into final products.

Pricing Strategy: The method companies use to price their products or services.

Market Trends: The general direction in which a market is moving.

Competitive Intelligence: The act of gathering and analyzing actionable information about competitors and the competitive environment.

Revenue Streams: The various sources from which a business earns money from its products or services.

Strategic Group Analysis: Identifying groups of companies within an industry that have similar business models or strategies.

Target Market Analysis: Identifying and understanding the specific group of consumers a product or service is aimed at.

Cost Structure Analysis: Understanding and analyzing the costs involved in running a business.

Product Lifecycle: The cycle through which every product goes from introduction to withdrawal or eventual demise.

Customer Retention: The ability of a company to retain its customers over a period of time.

Key Performance Indicators (KPIs): Quantifiable measures used to evaluate the success of an organization, employee, etc., in meeting objectives for performance.

Market Saturation: The point at which a market is no longer generating new demand for a company’s products due to competition, decreased need, etc.

Distribution Channels: The pathways through which products or services get from the manufacturer to the final consumer.

Growth Potential: The potential for future growth within a market or industry.

Innovation and Development: The process of updating and developing new products or services to stay competitive in the market.