emaThe best email outreach tool for any company is the one that gives you all the features you want without being bloated with extraneous add-ons.
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After deciding to invest in email marketing software for your business, you are faced with the difficult decision of choosing a supplier.
Though most of the leading marketing programs have much in common, there are a few subtle differences in the features that they offer and their pricing scheme, which may make one a better fit for a company than the others.
By identifying your needs before you begin your search, you can narrow down your options from the outset.
Create a list of features that are important to you.
Features such as list management capabilities, post email reports, and real-time data on customer response can be a great source of information for your sales and marketing teams.
For those who will use them, they can help guide your follow-up efforts, ensuring that you are reaching potential customers when their interest level is highest.
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The size of your business, the number of contacts on your customer list, and the frequency with which you reach out will determine which of the many programs on the market is right for you.
Here are the 5 best email outreach tools you must try.
What is an email outreach?
It is the process of getting in touch with others via email. The goal of email outreach in content marketing is to promote your content, to attempt to form a collaboration with influencers, and to request a backlink.
How to choose email outreach tool
It is also important that you choose the right email outreach tool for your business. Here’s how:
Segment your list
Will you send the same email to every person? Does that make sense for your business? If you’re like most companies, large and small, you’ll want to segment your list into a minimum of two categories: buyers and prospects. Many people find that segmenting the list further allows for a more targeted message, which results in a better open rate. If you have one or more segments, you’ll want to make sure you’re looking at email marketing services that can handle segmentation well.
Determine when you will send emails or schedule email
A quick look at any email marketing software comparison, and you’ll see that almost every program allows for scheduling. That makes this step easy, but you should still know the best time of day to send emails to your audience. It varies by industry. According to studies, your emails may have a better chance of being opened when sent between 8 – 10 a.m. or 4 – 6 p.m.
Evaluate available options
Now that you have some idea of what you need in an email blast program, it’s time to see what’s out there. It isn’t always easy to compare, but email marketing solutions and reviews will help narrow down the best choice from the many available options. A list of your most important features will also help ensure you don’t get sidetracked by good graphics and fancy features that you don’t really need.
Compare pricing vs. services
If you’re lucky, you’ll find three or four services that meet your individual needs. In this case, it’ll come down to price. Pricing isn’t always a black and white issue, though. One program may be the same price as another but charge extra for some features or for bulk emails. Evaluate how much each service will cost based on how you will be using it.
Test drive your options
Many programs offer a free email outreach tool download and trial. Go ahead and take advantage of this! You may not be able to send an email out to your complete list, or you may have to test a campaign to an audience of friends and family, but at least you’ll get a feel for how the system works.
Choose the best email blast software for you
By now, you should have a very narrow list that may only include one email delivery tool. That’s great because you only need one. If you’re still on the fence, choose the one that feels right to you.
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5 Best email outreach tools
Here is a list of email outreach tools that you can try:
Ninja Outreach
Ninja Outreach is considered the best email outreach apps because of its super helpful support. It is designed for bloggers, freelancers, and other people who want to send a small number of emails at once. This tool is also perfect for scheduling emails and tracking the interaction. Other email outreach tools might have the most powerful automatic email sequence and template features, but this tool is perfect for those who want to send personalized outreach emails. If you don’t want to get bogged down in plenty of unnecessary features, then give it a try. It comes with a 7-day free trial at the cost of $119 per month. It is a cheaper option available that allows you to send ten thousand emails per month.
Pros:
- 10,000 emails per month
- Great customer support service
- You can send bulk emails quickly using its auto-outreach feature
Cons
- It has glitches when connecting your email account to its platform.
Respona
Respona is a link-building and PR software that helps you in the outreach process. You can streamline this whole process using this software. You can search for a number of outreach opportunities through this digital PR software.
Its scoring system allows you to create email sequences.
It helps you get a higher response rate. Moreover, you can confirm your contact through its scanning pages automatically for email IDs.
It provides you with a list of general data protection regulation (GDPR) compliant sources. To create deeper connections, users can personalize each mail using its AI assistant.
It doesn’t offer a free trial to its user; however, it offers one monthly money-back guarantee on all plans.
Users can also request a demo. There are two plans, i.e., monthly plan and yearly plan. Yearly plans cost $95 to $245, and the monthly plan ranges from $145 to $299 per month.
Pros
- Comes with an email sequence scoring system and powerful search engine.
- Offers a list of contacts
- Email personalization with AI-assistant
- In-depth analytics
Cons
- It offers no free trial
- Plans come with a hefty price tag.
Outreach.io
Outreach.io offers a wide range of email automation tools that simplify the reach-out process. It helps you create an effective email marketing campaign and make it possible to reach out to a lot of new customers. Their one of the most prominent feature is the ‘smart followup’ feature. It helps to update customer information continuously and create a customized follow-up plan by using current information.
As it offers advanced marketing features, that’s why it is famous throughout the industry. Above all, it can be integrated with several apps like Outlook, Salesforce, and Gmail. You will need to contact outreach.io to receive the payment plan as its pricing plan is not available. You can request a demo to get an idea of what it offers.
Pros
- It offers an array of advanced features.
- It offers integration with common apps.
- Users can improve their marketing strategies by using machine learning capability.
- It offers advanced analytics.
Cons
- It is difficult to learn.
- Users need to contact the company to receive pricing.
Reply.io
Reply.io is an email outreach app that offers an extensive list of automation features such as follow-ups, cold emails, and responses.
It offers customized email templates, and users can add email signature that adds legitimacy to their outreach emails.
Above all, you can see all the important information in your dashboard.
The standout feature of Reply.io is that you can integrate with LinkedIn.
This way, users can easily reach out to more people. It can be integrated with Gmail, too, which is a very helpful feature for those who don’t use third-party email services.
This email outreach tool comes with a 14-day free trial that has all the premium features. Its pricing plans are available at the cost of $50 to $120 per month.
Pros
- It comes with a streamlined design.
- It can be integrated with Gmail and LinkedIn.
- In-depth analytics.
- It has a convenient dashboard with automation capability.
Cons
- Its free trial period is very short
- Its basic plans offer a limited number of emails.
Close.io
It is an email outreach and CRM tool which is famous for its user-friendly interface. It offers great email capabilities and makes it simple for the users to create personalized emails using its templates in a couple of minutes.
It has a streamlined dashboard where users can see the message history with each customer. Moreover, it has options for reminding you to send email sequences or follow-ups. You can create and share email templates that make it a great email outreach tool for the entire team and individual marketer. It also comes with advanced email analytics tracking. It can be integrated with Gmail, Zoom, and several other apps. Furthermore, you can use it with other tools that you might be already using.
It offers a 14-day trial if you choose its business plan. It has three types of plans, i.e., starter, basic, and business plans. At each level, you will get advanced features. Plans start at $25 a month.
Pros
- It comes with analytics capability and an easy-to-use dashboard.
- You can send hundreds of emails simultaneously due to its bulk email feature.
- It has a streamlined follow-up process.
Cons
- The user interface can be a bit unmanageable to use once in a while.
Takeaways
After exploring the top 5 email outreach tools, it is clear that each one offers unique features and benefits for businesses looking to streamline their outreach process.
However, before deciding on which tool to use, it is important to assess your specific needs and goals.
If you are looking for an email mangement virtual assistant tool with advanced tracking capabilities for LinkedIn virtual assistant and customizable templates, Mailshake may be the best option for you.
For those in need of a streamlined workflow and team collaboration, Pitchbox could be the perfect fit.
And if budget-friendly options are a priority, Mailchimp or Sendinblue offer cost-effective solutions without sacrificing quality.
Ultimately, no matter which email outreach tool you choose, incorporating these tools into your business strategy can greatly
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