BigCommerce content development is key to attracting more traffic and converting browsers into buyers. Stealth Agents makes this easy by delivering SEO-optimized product pages, blogs, and landing content tailored for results. Let their expert virtual assistants scale your store’s content efficiently so you can focus on growing your business.
BigCommerce content development services drive online business growth and improve digital engagement.
With over 12 million e-commerce stores worldwide and a substantial increase in online buying, a solid content strategy is now necessary rather than optional.
Many businesses struggle to scale their content while meeting their audiences’ evolving demands, which can hamper growth and customer satisfaction.
Studies show that outsourcing tasks like content development can boost efficiency by up to 40%, helping businesses focus on core operations. That’s where the Agents step in, offering tailored support to grow your online presence.
This article will provide insights into effective content strategies while highlighting how Stealth Agents can help you hire the right outsourced talent and the best virtual assistant. You can book a free consultation today to explore our virtual assistant pricing and services, saving time and resources.
In-House vs. Outsourced Content: Finding the Balance
When making content, you can choose to do it yourself or hire someone else.
Your own team knows your products and brand best. They understand your company’s story. But making all your content in-house can be a lot of work for your team, especially when you need a lot of new content.
Hiring others to help can make things faster and easier. You can use outside writers or assistants to create more content and cover new topics. They can also share expert ideas that your team might not have. This helps you make more content, teach your audience new things, and stay current.
Challenges in Finding the Right Content Outsourcing Partner
Finding the right content outsourcing partner can be tricky. In fact, almost two-thirds of marketers say it’s one of their biggest challenges when trying to create more content. Why? Because not all agencies or freelancers are the same.
Here are some common issues:
- Quality concerns: It’s hard to know if a writer or agency understands your brand’s voice and values.
- Consistency problems: Keeping content on-brand and steady can be challenging when working with different freelancers or agencies.
- Trust issues: Missed deadlines or poor-quality work can happen if communication isn’t clear from the start.
Why You Should Start with a Content Audit Before Outsourcing
Before you start working with a content partner, you need to check your existing content. A content check-up shows you what is working well on your website, blog, and social media. It also shows you what needs to be improved.
This helps you find:
- What topics and types of content get good results
- What content is missing
- What your readers like and what they don’t
What does outsourcing mean in the context of marketing?
Outsourcing in marketing means working with outside experts or agencies to handle tasks like running campaigns, creating content, or managing digital ads. This allows your team to focus on bigger goals like strategy and growth.
Whether it’s hiring a writer, getting help with SEO, or working with an agency to manage social media ads, outsourcing gives you access to skills and tools you might not have in-house.
It helps save time, keeps your marketing fresh, and ensures you stay competitive while focusing on your main business tasks.
Why Some Marketing Content Needs to Stay In-House
While hiring others to create content can be a big help, some things are better made by your own team. This isn’t just about keeping company secrets safe; it’s about being genuine and showing your expertise in a way no one else can.
For example, think about your product flyers or store signs. Only your team truly knows your brand’s style and what makes your products special. The same goes for customer success stories. These build trust but need your team’s knowledge to tell them right.
Also, your company’s leaders have great ideas about your industry. They can create expert articles or talks that show your business is a leader in its field.
By deciding which content needs your team’s special touch, you keep your brand strong. This also lets the people you hired focus on the work you can give them.
What Framework Does BigCommerce Use?
BigCommerce uses a proprietary framework explicitly designed for scalability, flexibility, and ease of use, integrating tools like expand virtual assistant solutions to simplify workflow and enhance productivity.
This framework supports businesses in creating and managing their online stores without needing advanced technical know-how.
It’s tailored to handle everything from integrations to updates, ensuring smooth product store management services for businesses of any size.
The platform focuses on simplicity and reliability, helping clients streamline tasks such as catalog updates and customer orders.
If you’re looking for a setup that grows with your business, BigCommerce offers one of the most practical solutions available.
What Are BigCommerce Content Development Services?
1. Crafting Engaging Product Descriptions
BigCommerce content development services include creating compelling product descriptions tailored to your customer’s customers.
Unique descriptions with precise details improve purchase decisions and increase conversion rates.
On average, 20% of shoppers leave sites due to unclear product details, highlighting the need for quality content.
Professionals in this service ensure every feature is explained in an enticing, digestible way.
A well-written description showcases professionalism and increases credibility in competitive marketplaces.
Companies investing in engaging product descriptions experience noticeable traffic growth. Pair this with strong visuals to create a better shopping experience. Competitive e-commerce stores thrive on accurate descriptions that resonate with their audience.
2. Writing Optimized Blog Content
Blogging regularly helps e-commerce stores stay visible and relevant. BigCommerce content development services focus on crafting blogs optimized for search rankings while engaging audiences.
Businesses that blog see 55% more web traffic than those that don’t, effectively attracting visitors.
Tailored blogs addressing customer pain points establish brand authority. These posts also integrate keyword strategies that align with your customers’ choices.
SEO-focused blogs provide long-term value, increasing traffic over time.
Companies that effectively use blogs see higher customer interaction and sales growth. Blogs aren’t just blogs—they’re between your brand and its audience.
3. Structuring SEO-Focused Category Pages
Categories organize products, but SEO elements ensure people discover them. With BigCommerce content development services, creating SEO-optimized category pages becomes effortless.
Studies show that 51% of online shoppers begin their product search on Google, making visibility critical.
Properly structured categories improve navigation and increase time spent on your store.
These pages balance aesthetic appeal with technical SEO techniques, such as meta descriptions. Using keywords intelligently leads buyers straight to relevant product collections.
Enhanced categories also make customer journeys smoother, resulting in better satisfaction rates. Clean designs paired with clear text ensure a seamless shopping experience.
4. Creating Attention-Grabbing Landing Pages
When crafted strategically, landing pages act as conversion magnets. BigCommerce content development services are designed to attract clicks and encourage action instantly.
Businesses using dedicated landing pages see 68% more conversions than those relying on a home page alone.
These pages convey key details without overwhelming visitors. Appealing headlines paired with actionable CTAs boost interest among potential buyers.
Attention-grabbing visuals and concise copy simplify complex decisions for the buyer.
Professionals also implement technical checks to maintain page speed and performance. Memorable landing pages ultimately reduce bounce rates and secure more sales opportunities.
5. Developing FAQ Sections That Build Trust
Trust matters, and FAQ sections effectively address common doubts. BigCommerce content development services build informative FAQ sections tailored to customer inquiries.
Around 69% of customers resolve issues themselves through these before contacting support.
FAQs improve overall user experience by answering key questions upfront.
Well-structured sections save time for both your business and shoppers. These also reflect expertise while reducing buying hesitations.
Thoughtful FAQs anticipate problems, keeping customer needs at the forefront. Consolidating such details enables better decision-making for visitors. Trustworthy e-commerce sites often highlight their FAQs as customer-friendly resources.
6. Improving Meta Tag Descriptions and Titles
Meta tags directly impact how search engines view and rank your site. BigCommerce content development services specialize in crafting effective meta tags for improved visibility.
Without optimized tags, products and pages that are ranked poorly miss out on 70% of click-through opportunities.
These descriptions and titles often serve as potential buyers’ first impressions. Concise, well-written meta tags summarize pages while encouraging clicks.
Specialized professionals also monitor tag performance, refining strategies over time.
Compelling SEO meta descriptions give customers clear reasons to explore your site further, resulting in higher organic traffic and more robust rankings.
7. Designing User-Centric Email Marketing Content
Email is still one of the best ways to interact with clients. BigCommerce content development services professionals design email campaigns that match your audience’s needs.
Companies using segmented email lists see 20% more sales than those sending generic messages.
Carefully crafted emails re-engage shoppers and promote new items without being pushy. Limited-time offers or reminder content can trigger states of purchase urgency.
Adding personalization builds deeper connections between sellers and customers.
Combine these emails with engaging subject lines for better open rates. Emails then transition from promotional tools to trusted guides for conversions.
Emphasizing Consistency with Tone and Brand Guidelines
Keeping a consistent tone and following brand rules is key to creating a strong customer experience. It makes sure everything you share like product descriptions or emails feels like it’s coming from the same, recognizable voice. When your business talks in a clear and unified way, it builds trust, just like Nike’s inspiring slogans or Apple’s simple style. This approach not only makes work easier for your team but also shows customers they’re dealing with a reliable and genuine brand.
Clear rules help your team create messages that connect with your audience. Whether your style is fun and bold or warm and friendly, sticking to your tone avoids confusing your customers. In a busy online marketplace, being consistent helps your store stand out, builds trust, and makes interacting with your brand feel as easy as putting on your favorite pair of jeans.
Leveraging Outsourcing for Multilingual and Global Content Initiatives
Expanding into international markets opens up great opportunities but also comes with new challenges, especially when adjusting your content for different audiences. Instead of stressing your in-house team with translation and cultural details, outsourcing content creation can help you grow globally with ease.
Why Choose Outsourcing for Global Growth?
- Local Expertise: Experienced content teams understand language, culture, and buyer habits. They make sure your BigCommerce store’s message connects with shoppers in places like Berlin, São Paulo, or Tokyo.
- Save Time and Effort: Managing translations and cultural tweaks in-house can take up lots of time and energy. Outsourcing simplifies the process, letting your team focus on what they do best.
- Consistency Across Regions: Professional agencies like TransPerfect or Lionbridge ensure your brand’s voice stays the same everywhere. This keeps your global campaigns on point and your brand identity strong.
- Cost-Effective Solution: Instead of hiring new staff for each region, outsourcing lets you pay for results. This keeps your global efforts efficient and affordable.
Factoring in Your Audience’s Content Preferences
Every shopper interacts with content differently, so it’s important to understand how your audience likes to get information. Some people scroll through Instagram or TikTok, looking for short videos or eye-catching pictures. Others prefer detailed blog posts or guides to help them decide.
Start by figuring out where your audience spends time and how they engage are they watching quick demos, reading reviews, or checking out infographics? Use surveys, analytics, or A/B testing to learn more about their habits.
With this info:
- Match your content to what your audience prefers (like tutorials on YouTube, quick stories on Instagram, or detailed posts on LinkedIn).
- Keep things clear and to the point for those who like fast, visual content.
- Provide detailed resources for those who prefer to research before making a choice.
What Type Of Content Does My BigCommerce Store Need To Attract Buyers?
1. Product Pages with Clear Descriptions and Eye-Catching Visuals
High-quality product pages are the backbone of any successful BigCommerce store. Buyers are drawn to compelling descriptions that highlight key features and benefits.
Using high-resolution photos or videos helps customers visualize their purchase, increasing the likelihood of conversions by 58%.
Adding customer reviews builds trust and adds credibility. Including detailed specifications ensures shoppers find the information they need without leaving the page.
An SEO virtual analyst elevates your digital presence by refining these details for better visibility. Well-optimized product pages attract buyers and encourage them to stay longer.
BigCommerce content development services can further enhance this content for enhanced value.
2. Engaging Blog Posts That Speak to Your Audience
Buyers gravitate toward brands offering informative, engaging blog posts answering common questions.
Blogging increases indexed pages by 434%, boosting your store’s online visibility.
Writing about product benefits, buying guides, or industry trends keeps readers engaged. Blog posts allow you to show expertise, fostering trust and generating leads.
Including keyword-rich blogs means search engines rank your page higher, putting your brand in front of more buyers. Hire the best BigCommerce virtual assistant to help create posts that resonate and generate traffic.
Blogs turn passive visitors into active customers when done with purpose.
3. Attention-Grabbing Social Media Content
Social media content introduces buyers to your BigCommerce store while keeping your brand relatable.
Posts showcasing new arrivals, promotions, or customer stories create excitement.
Visual content shared on platforms like Instagram gains 90% more engagement than text-only posts.
Frequent interaction with your followers builds trust and encourages loyalty. Creative captions combined with user-friendly images or short videos capture attention.
BigCommerce content development services can refine your messaging for these platforms. Social media bridges the gap between initial curiosity and committed purchase.
4. Email Campaigns with Personalized Offers
Email marketing drives purchases by focusing on tailored, direct communication.
Personalized emails have a 29% higher open rate than non-personalized ones. Targeted offers, such as discounts or product suggestions, convince recipients to shop.
Well-designed and timely campaigns help buyers feel valued and engaged.
Catchy subject lines and enticing content build anticipation without overwhelming readers.
Pairing email strategies with an SEO virtual analyst elevates your digital presence as shoppers stay informed and connected to your store. Email blasts are an effective way to nurture relationships.
5. Authentic Customer Testimonials and Case Studies
Shoppers rely heavily on word-of-mouth when deciding what to buy.
Including testimonials or case studies on your store boosts buyer trust by 92%. Sharing authentic experiences convinces potential buyers through relatable stories.
Video reviews or written quotes add personality to your brand and proof of success.
Highlighting customers’ customers using your products inspires new users to purchase.
Hire the best BigCommerce virtual assistant for consistent updates on testimonials. Showcasing happy customer experiences is a simple yet powerful conversion tool.
What Content Should Be Created In-House vs. Outsourced?
Knowing when to create content in-house and when to get outside help is key to building an effective content strategy.
Some content is best created by your team. This includes things like product brochures, catalogs, or branded materials that require deep knowledge of your company. Your team’s expertise, industry insights, and authentic voice make these materials more genuine. For example, buyer guides or behind-the-scenes videos created by your staff feel more trustworthy than if done by outsiders.
Case studies and customer success stories also work better when made in-house since your team has direct access to client feedback and results. Similarly, blog posts or webinars from your senior leaders and experts help show your brand’s authority and unique perspective.
That said, outsourcing can be a big help. Hiring skilled writers or creators for specific projects lets you create more content quickly without losing quality. Outsourced teams are great for high-volume tasks like blog posts, SEO content, or social media updates, so your team can focus on key projects.
Outsourcing also lets you bring in fresh ideas, like guest posts from industry experts or influencers, giving your audience new perspectives to enjoy.
The best approach? Use both methods. Keep company-specific stories, expert insights, and detailed materials in-house. Outsource scalable content or projects that need extra help or a new perspective.
Showcasing Leadership Insights and Real-World Case Studies
Case studies show real examples of how your products solve customer problems. Sharing these stories builds trust and helps potential buyers see that your solutions really work.
On top of that, sharing advice from your senior leaders makes your content even stronger. Insights from executives, whether through webinars, articles, or Q&A sessions, show that your brand knows the industry well. These ideas can highlight trends, share tips, and give confidence in your business’s vision.
By combining customer success stories with leadership insights, your content becomes more powerful. It proves you get results and stay ahead in your industry.
Tapping Into Recommendations for Reliable Content Partners
When looking for good content writers, asking people you know is very helpful. Friends or colleagues who have hired writers before can give you honest feedback. Their suggestions can lead you to reliable people with a good history of work, so you don’t have to guess.
Also, ask people in your professional life, like your LinkedIn contacts or old coworkers. They can suggest agencies or freelancers who do great work. Asking for ideas this way saves you time on research. It also helps you find content partners who match your brand and what you want to achieve.
7 Types of Content in BigCommerce You Can Use
1. Product Descriptions
Clear and engaging product descriptions are the heart of online selling.
They detail your product, what it does, and why someone needs it.
Including keywords naturally, like product store management services, can make these descriptions searchable.
A good description focuses on benefits, ensuring customers understand why they should purchase from your BigCommerce store.
A virtual assistant or marketer can help refine these to suit your target audience and improve conversions.
2. Category Pages
Category pages organize products into groups, making it easy for customers to find what they need.
These pages are critical in improving user experience and SEO rankings.
Content on category pages should include clear titles, short descriptions, and links to product listings.
Using terms like “product store management services” can help connect customer needs to your store’s expertise.
Well-structured category pages reduce navigation frustrations and keep visitors browsing longer.
3. Blog Content for Marketing
Blogs can educate and inform, helping build trust with potential and existing customers.
Writing about trends, guides, or how-tos in your industry drives traffic and keeps readers engaged.
Adding keywords like “product store management services” to blog posts can also help climb search engine rankings.
A professional content developer can create blogs targeted to your audience’s suggestions and challenges.
Regular blog updates ensure customers keep returning for valuable insights.
4. Homepage Content
Your homepage is customers’ first impression of your brand, so the content should be persuasive and well-designed.
It combines punchy headlines, engaging descriptions, and clear calls to action.
Mentioning services like product store management services where relevant ensures your homepage serves as a sales magnet.
The goal is to tell visitors exactly what you offer and guide them to check your catalog or service pages.
A solid homepage makes browsing smooth and increases the chance of making a sale.
5. Product Upload Guides and Tutorials
Customers and partners often appreciate resources like how-to guides or tutorials that help them use your services better.
Guides for product store management services might be focused on proper uploading techniques or catalog organization tips.
Easy-to-follow instructions and images can turn confusing processes into accomplished tasks.
These types of content show your competence and build strong relationships with your audience.
Tutorials that are simple yet
used to leave users feeling you’re their BigCommerce needs.
6. SEO-Optimized Landing Pages
A landing page targets specific searches and translates that traffic into business opportunities.
If you’re offering store management services, a landing page about those services can highlight key benefits.
These pages focus on a specific customer question or need, addressing it upfront with clear, concise answers.
They include calls to action like “Learn More” or “Contact Us” to encourage e-conversions.
With effective SEO, landing pages can become lead-generation machines for your BigCommerce store.
7. Email Marketing Campaign Content
Email campaigns use personalized messages to stay in touch with past, current, and potential customers.
Content ranges from promotions to newsletters, often featuring services like product store management services.
Emails should be short yet informative, with eye-catching subject lines to encourage opening.
They help back abandoned cart customers or introduce new items in your BigCommerce store.
A well-written email can be the difference between a passive browser and an active buyer.
How Is Content Marketing Different from Content Creation Outsourcing?
Content marketing is the overall plan for promoting your brand. It’s about attracting new customers and keeping existing ones happy using different methods, like social media, emails, and blog posts. It connects your goals, your audience, and how you measure success.
Content creation outsourcing is about hiring others to create content for you. This could mean paying a writer for blog posts or a designer for images. These pieces of content are part of your bigger content marketing plan.
Simply put, content marketing is the “what” and “why,” while outsourcing is the “how.” Outsourcing gives you the expert help needed to create your content. The two often work together to help your store’s marketing grow.
Should You Hire a Content Marketing Agency?
Hiring a content marketing agency can be a good idea for BigCommerce store owners. It’s a way to get a lot of content, like blog posts or emails, without doing all the work yourself. This frees you up to work on selling products and helping customers.
Here’s what to think about before you hire one:
Good things (Pros):
- They are experts: Agencies have writers, editors, and planners who know what they’re doing. They can help you publish content regularly without the stress of managing it all yourself.
- They give you ideas: They will suggest topics and new types of content to keep your site interesting and up-to-date.
- They can grow with you: If you need a lot of content for a big sale, an agency can make more for you quickly.
Bad things (Cons):
- It costs more: Agencies usually cost more than hiring a single person or using a helper online.
- It might not be specific: Some agencies work with many different types of businesses. Their content might not have the special details about your industry that you want.
- It’s less personal: With a big agency, you might not get the same personal attention as you would from a writer who works just for you.
Financial and Legal Considerations of Content Creation and Outsourcing
Creating and managing content for your BigCommerce store isn’t just about being creative, it also needs careful planning for your budget and legal responsibilities.
Budget Planning
Start by deciding how much you can spend on content. Remember, this isn’t a one-time cost. You’ll need to keep updating things like blogs, guides, or landing pages as your store grows. Different types of content have different costs. For example:
- Blog posts and product descriptions are usually cheaper.
- Videos or professional infographics cost more.
Legal Planning
Make sure all the content you use is original and doesn’t break copyright rules, including images and text. If you hire someone to create content, have a clear contract about who owns the rights.
- Use free images from trusted websites like Unsplash or Pexels, or buy the proper licenses.
- When working with freelancers or agencies, make sure agreements clearly state who owns the content and how it will be kept private.
Partnering With a Content Licensing Company
Working with a content licensing company is an easy and reliable way to get quality content without starting from scratch. These companies specialize in finding and managing ready-to-use content for your business.
Here’s how they can help:
- Expert Selection: They provide a library of well-made articles, images, and videos from trusted sources like Reuters or Getty Images, saving you time and effort.
- Customization: Licensed content can be adjusted to fit your brand’s style, audience, and marketing needs, making it feel less generic.
- Legal Protection: They handle all the copyright and permission issues, so you don’t have to worry about breaking any rules.
- Flexibility: As your business grows, they can provide more content or new types, like infographics or case studies, to meet your needs.
What’s The difference between Standard And SEO-Driven Content For BigCommerce?
Standard content focuses on delivering general information or selling products, while SEO-driven content is crafted to draw in targeted traffic and improve one’s search engine ranking.
For BigCommerce, SEO-driven content integrates researched keywords like “big commerce “and “content development services” and involves strategies planned by experts, such as a senior SEO strategist, to improve visibility.
Over 75% of users never scroll, and to obtain a competitive edge, this strategy is essential for appearing on the top page of search results.
Unlike essential content, SEO-driven materials benefit businesses by aligning with trends like remote work, freelance opportunities, and digital marketing roles. Through strategic planning and optimization, SEO content reinforces authority within the e-commerce space and connects effectively with an online audience.
Companies using SEO-driven strategies have seen up to a 60% increase in organic traffic, demonstrating its measurable impact. Hiring professionals skilled in crafting SEO content ensures BigCommerce stores remain competitive in today’s fast-paced digital marketplace.
How Can Stealth Agents Help Startups Grow Their BigCommerce Store?
Stealth Agents can help startups grow their BigCommerce store by offering content development services that focus on boosting online sales and customer engagement.
By hiring professional virtual assistants, startups can efficiently handle tasks like BigCommerce product listing services, SEO optimization, and tailored marketing campaigns without additional office space.
Studies show that businesses using dedicated remote teams can improve productivity by as much as 13%, making this approach highly effective. Virtual assistants can ensure compelling product descriptions, images, and high-quality content align with your brand voice to attract more buyers.
Startup owners can also benefit from email marketing, order management, and customer service assistance to keep operations running smoothly.
Hiring these services allows owners to focus on scaling their business while building a strong customer base. With competitive pricing and adaptable support, Stealth Agents makes it easier for startups to elevate their BigCommerce stores per store.
Frequently Asked Questions
What is BigCommerce content development?
BigCommerce content development involves creating and optimizing product descriptions, landing pages, blogs, and other website content to attract customers, improve user experience, and boost sales on your BigCommerce store.
How does content development improve sales?
High-quality content helps your store rank higher in search engines, engages customers, builds trust, and encourages them to make purchases. It also highlights your products’ unique value and addresses customer pain points.
What types of content should I focus on for my BigCommerce store?
Key content includes SEO-optimized product descriptions, engaging landing pages, blog posts, category pages, email campaigns, and customer reviews. Visual content like images and videos also plays a crucial role.
Why is SEO important for BigCommerce content?
SEO ensures your store appears in search results when customers look for products you sell. Optimized content drives organic traffic, increases visibility, and improves your chances of converting visitors into buyers.
How can I make my product descriptions more effective?
Focus on clear, concise, and benefit-driven descriptions. Highlight key features, use persuasive language, and include keywords for SEO. Adding high-quality images and videos can also enhance the shopping experience.
What tools can I use for content development on BigCommerce?
BigCommerce integrates with tools like SEMrush, Ahrefs, Canva, and Google Analytics for SEO, content creation, and performance tracking. Built-in features like the BigCommerce Page Builder also help with content customization.
How often should I update my BigCommerce content?
Regular updates are essential to keep your content fresh and relevant. Update product descriptions, add new blog posts, refresh seasonal content, and optimize for new keywords to stay competitive.
Can content development help reduce cart abandonment?
Yes! Clear product descriptions, trust-building content (like reviews and FAQs), and optimized checkout pages can address customer concerns and reduce cart abandonment rates.
How do I measure the success of my content?
Track metrics like website traffic, conversion rates, bounce rates, and average order value. Tools like Google Analytics and BigCommerce’s built-in analytics can help you measure content performance.
Should I hire a professional for BigCommerce content development?
If you lack the time or expertise, hiring a professional ensures your content is optimized for SEO, user experience, and sales. Experts can create high-quality, engaging content tailored to your brand and audience.
Takeaways
Effective content creation is the backbone of online success, and with our BigCommerce content development services, your store can reach its full potential.
Crafting unique and engaging content, we assist companies in establishing connections with their clientele and making a name for themselves in the cutthroat eCommerce market.
Our team focuses on delivering quality solutions specifically to our objectives and promoting quantifiable progress.
Whether you want to refresh your product descriptions or enhance your store’s overall appeal, we’ve got you covered.
