According to Business News Daily, Instagram is one of the most popular social media platforms, with nearly 112.5 million users as of 2020.
Instagram was founded in 2010 by Kevin Systrom and Mike Krieger as a photo-sharing platform with filters.
It quickly gained popularity and was acquired by Facebook in 2012.
Over time, Instagram expanded its features, including video sharing, Stories, IGTV, shopping tags, and Reels.
Instagram has become one of the leading social media platforms, with over 1 billion active users monthly.
It evolved from a simple photo-sharing app to a multifaceted platform for visual content, social networking, and e-commerce.
That said, Instagram’s popularity can serve as a valuable marketing tool for your business.
However, to use Instagram as an effective marketing tool, you need to make sure that it’s always on your daily agenda.
As a business owner with too much on your plate, hiring a social media virtual assistant, specifically an Instagram virtual assistant, comes in very handy.
In this article, we’ll share what an Instagram virtual assistant can do for you and your business.
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What is an Instagram virtual assistant?
A virtual assistan Instagram is someone who works in a remote location and will help you ensure that your business’s Instagram presence is well built (including crafting an Insta bio ideas that attracts) and maintained.
With their expertise, they can help your business gain followers— who can be your buyers too.
5 Instagram virtual assistant responsibilities do
As we have mentioned that Instagram is a powerful marketing tool, below we list down how an Instagram virtual assistant can help you make use of this popular platform.
1. Research
An Instagram virtual assistant can conduct research about your target audience, current trends, your competitors, and others.
It is imperative for Instagram virtual assistants to post ideas and research to help them to craft high-quality content.
This virtual assistant for Instagram looks for upcoming trends, current popular news, events, and anything that creates a buzz among your audiences.
In this way, you are able to increase your customer engagement.
2. Creating content
As we mentioned above through research, virtual assistants can create high-quality content.
Whether it’s reels, static images, stories, carousels, or videos, an Instagram virtual assistant knows how to create content your company wants to deliver to your audiences— content that will lead your audience to action.
With the help of a virtual assistant who is knowledgeable in using Canva, your Instagram virtual assistant can post photos and videos that can attract the attention of your audiences and engage them.
In regards to reels and stories, your Instagram VA can conceptualize and add unique music to make them more engaging.
3. Managing content
When it comes to managing content, there’s no need for you to worry!
Your Instagram virtual assistant will be the one to schedule your posts, publish stories, and even interact with your followers.
Your Instagram virtual assistant will also check for typos in your content/captions, grammar, and spelling to make sure that your content presents your brand well.
In addition, this virtual assistant will track your audiences and promote your products/services through ads.
You can also contact influencers and negotiate for collaborations to strengthen your brand’s presence.
4. Customer service
When it comes to customer service, your Instagram assistant is up for it too! Your audience’s thoughts and queries will be well handled by this virtual assistant.
Also, your Instagram assistant will be actively engaged with your followers through commenting and liking your followers’ comments and reactions.
Properly handling these aspects can surely create bonds and trust among your business and audiences.
Truly, nothing beats the power of good customer service.
5. Analyze activity and report performance.
As Instagram has built-in tools to measure activity, your virtual assistant can provide you with a report and analysis that will help you identify how well your content or campaign resonates with your audience and see if you are meeting your goals.
Moreover, this can give you an idea of how you will adjust your marketing strategy, which can improve the results.
Analyzing the analytics is where they can monitor your approach to see if it’s driving targeted traffic and engagement to your page.
What are virtual assistant Instagram post ideas?
With its focus on visual content and engaging storytelling, Instagram offers a unique opportunity for virtual assistants to showcase their clients’ products or services.
If you’re a virtual assistant looking for new ways to engage your clients’ Instagram followers, here are some of your virtual assistant Philippines post ideas to get you started:
1. Behind-the-Scenes
One of the best ways to showcase your clients’ brand personality and build a connection with their audience is by sharing behind-the-scenes content.
This could include photos or videos of team meetings, product creation processes, or even just fun office moments.
Not only does this type of content give followers a glimpse into the brand, but it also adds a personal touch to their feed.
2. Tips and Tricks
As a virtual assistant, you have valuable knowledge and skills that can benefit your clients’ target audience.
Share tips and tricks related to your clients’ niche or industry to establish yourself as an expert in the field.
This not only adds value to your clients’ Instagram account but also helps to attract potential customers and followers.
3. User-Generated Content
Encourage your clients’ followers to share their experiences with the brand by using a branded hashtag and reposting user-generated content on their account.
This shows gratitude to devoted followers and fosters brand community.
Plus, user-generated content is often seen as more authentic and can help to attract new followers.
4. Product/Service Features
Instagram’s visual nature makes it ideal for promoting clients’ goods and services.
Use high-quality photos and videos to highlight different features and benefits of what they offer.
Additional credibility and social proof can be provided by including reviews or testimonials from satisfied customers.
5. Events and Promotions
If your clients have any upcoming events or promotions, use Instagram to promote them and build excitement among their followers.
This could include posting event details, behind-the-scenes shots, or even creating a countdown using Instagram stories.
You can also create special promo codes for followers as an added incentive to attend or make a purchase.
6. Collaborations and Partnerships
Partnering with other brands or influencers in the industry can help to expand your clients’ reach on Instagram.
Collaborating with other brands or influencers not only diversifies their content but also attracts new followers who could be interested in those brands or influencers.
Be strategic with collaborations and choose partners that align with your clients’ brand and target audience.
7. Influencer Marketing
Influencers have a strong presence on Instagram and can be valuable for promoting your clients’ products or services to their followers.
Find influential people whose engaged following matches that of your clients.
You can also work with micro-influencers, who may have smaller but more niche followings and can be more cost-effective for small businesses.
8. User-Generated Content
Use a branded hashtag to encourage your clients’ followers to share material that features the brand or product.
This not only increases engagement but also provides authentic and relatable content for your clients’ Instagram account.
You can also repost user-generated content on your clients’ page, giving credit to the original poster.
This aids in establishing credibility and a feeling of belonging among their followers.
9. Instagram Stories
Don’t overlook the power of Instagram stories.
These temporary posts allow for more casual and behind-the-scenes content that can help humanize your clients’ brand.
You can also use Instagram Story features such as polls, questions, and quizzes to engage with followers and gather valuable insights.
Additionally, stories are a fantastic medium for advertising new goods and services due to their high engagement rate.
10. Paid Advertising
Instagram provides a number of alternatives for sponsored content, including stories, carousel advertisements, and sponsored posts.
These can be effective in reaching a wider audience and driving conversions for your clients’ business.
You can also use Instagram’s targeting options to ensure that your ads are shown to the right audience.
11. Instagram Shopping
For clients in the e-commerce industry, Instagram shopping is a must-have feature.
This allows followers to make purchases directly from your clients’ posts or stories, making it easier for them to convert into customers.
You can also tag products in your clients’ posts, giving followers direct access to purchase the featured items.
What are the steps to becoming a virtual assistant for Instagram?
1. Expand your expertise in managing social media platforms.
To become a virtual assistant for social media management or Instagram, you must understand how social media platforms work.
This includes knowledge about algorithms, content creation, engagement tactics, and analytics.
Consider taking courses or online classes to enhance your skills.
2. Create a professional social media presence.
Maintaining a solid and polished online presence is crucial for an Instagram virtual assistant to succeed professionally.
This can include creating your website or blog, showcasing your skills and services on LinkedIn or other professional platforms, and having active and engaging social media profiles.
3. Network and build relationships.
Networking is crucial in social media management.
To expand your network, attend events and conferences, connect with other virtual assistants and professionals in the industry, and join online communities.
4. Market yourself.
Once you have developed your skills and gained experience, you must market yourself as an Instagram virtual assistant.
Consider building a collection of your work, presenting endorsements from your clients, and engaging in other social media to promote your services.
5. Stay up-to-date with industry trends.
It is crucial to keep up with the latest trends and updates on Instagram as it constantly changes.
Follow social media blogs, attend webinars and conferences, and continuously educate yourself to provide the best services to your clients.
Where to hire an Instagram virtual assistant?
There are two ways to hire virtual assistants for Instagram: through platforms or virtual assistant companies.
LinkedIn, Upwork, and Indeed are just a few platforms where you can hire someone to manage your business’s Instagram.
Through these platforms, you will be the one to take care of the selection and hiring process and manage your selected candidate.
On the other hand, a virtual assistant company like Stealth Agents is the best Instagram virtual assistant.
They offer skilled and top-notch virtual assistants. Visit their website for free booking and discuss your preference and pricing information.
You can simply contact them, tell them your requirements, and leave the hiring process to them.
Instagram Virtual Assistant Benefits
If you are considering hiring a virtual assistant. Here are the benefits:
1. Saves time and increases efficiency
Instagram virtual assistants save businesses time and boost efficiency.
Hiring a virtual assistant for Instagram can save you time by managing tasks like posting, content creation, engagement, and analytics.
They stay updated on trends, handle hashtag research, and can assist with ad campaigns.
It’s also a cost-effective solution that offers scalability as your Instagram presence grows, allowing you to focus on other aspects of your business.
2. Expertise in Instagram marketing
Instagram virtual assistants are highly knowledgeable about all aspects of the platform.
They stay up-to-date on the latest trends, features, and algorithms to ensure their clients’ accounts remain at the forefront of their target audience’s thoughts.
Utilizing their expertise and industry know-how, they have the ability to develop impactful strategies that assist businesses in achieving their marketing objectives.
3. Cost-effective
Hiring an Instagram virtual assistant can be more cost-effective for businesses, especially for small businesses or entrepreneurs with limited budgets.
According to a study by ZipRecruiter, the average hourly rate for virtual assistants in the United States is $20.45 per hour.
However, this can vary depending on experience level, specific skills and services offered, and location.
Virtual assistants typically charge on a project basis or hourly, which can be more affordable than a full-time salary and benefits package.
4. Increased engagement and growth
Having an Instagram virtual assistant actively managing a business account can increase engagement and growth.
They excel at crafting compelling content, interacting with their audience, and employing various tactics to broaden their reach and attract fresh followers.
This can ultimately result in increased sales or conversions for the business.
5. Flexible support
As mentioned earlier, Instagram virtual assistants can be hired on a project basis or for ongoing support.
This flexibility allows businesses to customize the level of assistance they need based on their goals and budget.
It also means that the virtual assistant’s services can adapt and scale accordingly as a business grows.
Takeaways
Today, virtual assistants are more than skilled to keep your business at the top of its game, which is why delegating the management of your business’s Instagram to an expert can allow you to expand your community of followers and buyers.
As we have stated, if you are a business owner who is more than just busy with the core activities, hiring an Instagram virtual assistant would be a great help.
In addition, hiring a virtual assistant is very cost-effective compared to in-house staff. Thus, having a VA for Instagram on board will not just save you time but can also save you money without compromising the outcome.