You check your ad accounts first thing in the morning, and you check them right before you close your eyes at night. The numbers constantly change, the creative fatigues faster than ever, and the platform algorithms seem to act with a mind of their own. You started this business to build great campaigns and make money, but now you feel like a glorified data entry clerk.
Your day disappears into a black hole of spreadsheet updates, comment moderation, and trying to figure out why a campaign tanked overnight. You know you need help, but the thought of hiring a full-time, local employee is terrifying because of the high costs and training time involved. You are stuck in a cycle where you cannot grow because you are too busy maintaining what you already have.
It does not have to be this way, and the solution is simpler than you might think. Hiring a specialized virtual assistant allows you to hand off the technical, repetitive tasks that eat up your day.
This isn’t about getting a generic secretary; it is about finding a partner who understands the difference between ROAS and CPA.
How a specialized VA changes your agency
You might think a virtual assistant is only good for booking flights or answering emails. In the world of performance marketing, that is no longer true.
There is a massive pool of talent specifically trained to support digital agencies and media buyers. These professionals know how to navigate the back end of Meta, Google, and TikTok ads.
By offloading the manual labor, you buy back your brainpower. You can finally focus on the big ideas and the client relationships that actually pay the bills. Here is exactly how they fit into your workflow.
7 Tasks a Performance Marketing VA Handles for You
1. Daily Campaign Reporting and Data Entry
You likely dread the morning ritual of logging into five different dashboards to pull yesterday’s numbers. This manual process takes up your most productive morning hours and leaves you drained before lunch. A virtual assistant logs into your accounts while you are still sleeping. They pull the exact metrics you need and populate your internal spreadsheets or client decks. You start your day looking at a finished report rather than a blank screen. This creates a rhythm where you make decisions based on data rather than spending time finding it. This service can give you back 10 to 15 hours of your time every week. You will never have to copy and paste a row of data again.
2. Competitor Ad Library Research
Staying ahead of the market requires you to constantly watch what other brands are selling. If you stop looking at trends, your creative concepts will become stale and your costs will go up. Your virtual assistant spends dedicated time every week scouring the Facebook Ad Library and TikTok Creative Center. They take screenshots of winning hooks, angles, and landing pages that are relevant to your niche. They organize these findings into a folder so you have a swipe file ready for your next brainstorm. You get all the inspiration without spending hours scrolling through social media feeds aimlessly. It is the best way to keep your finger on the pulse of the market without distraction.
3. Ad Creative Coordination and Management
Managing the flow of videos and images from designers to editors to media buyers is a logistical nightmare. Files get lost, naming conventions get messy, and you end up uploading the wrong version. A virtual assistant acts as the traffic controller for all your creative assets. They ensure every file is named correctly and uploaded to the right drive folder. They can also create thumbnails or make simple cuts if you use tools like Canva or CapCut. This organization ensures that your media buyers always have exactly what they need to launch. You stop being the bottleneck that prevents new ads from going live on time.
4. Audience Research and Targeting Lists
Finding new pockets of customers is essential for scaling your campaigns, but it takes deep research. You have to dig through forums, read reviews, and analyze interest groups to find new angles. A virtual assistant can do this deep dive investigation for you based on your instructions. They read Amazon reviews of your products to see what customers love and hate. They list out potential interest targets or keywords that you haven’t tested yet. You receive a document full of fresh targeting ideas that you can implement immediately. This service helps you identify profitable audiences your competitors are overlooking.
5. Campaign Setup and Quality Assurance
The actual clicking of buttons to set up a campaign is tedious and prone to human error. If you check the wrong box or paste the wrong URL, you could waste thousands of dollars. Your virtual assistant can handle the staging phase of your campaign launches. You provide the strategy and the assets, and they build out the ad sets in the manager. They double-check every link to ensure the UTM parameters are firing correctly. You simply log in for a final review and hit the publish button. This two-person system protects your budget and speeds up your launch velocity significantly.
6. Comment Moderation and Community Management
High-performing ads often attract a lot of comments, and not all of them are positive or helpful. Ignoring these comments can hurt your conversion rate, but replying to them takes forever. A virtual assistant monitors your active ads to hide spam and trolls instantly. They reply to genuine customer questions using a script or FAQ document you provide. This keeps your social proof looking pristine and helps potential customers feel confident buying. Active moderation signals to the algorithm that your ad is engaging, which can lower your costs. You protect your brand reputation without being glued to your notifications tab all day.
7. Influencer and Creator Outreach
User-generated content (UGC) is the fuel for modern performance marketing, but getting it is hard work. You have to find creators, email them, negotiate rates, and chase them for the files. A virtual assistant takes over this entire communication pipeline for your agency. They build lists of potential creators who match your brand aesthetic and values. They send the initial outreach emails and follow up if there is no response. You only step in when it is time to approve the creator and pay the invoice. This system ensures you have a constant stream of fresh UGC coming in every month.
Why Stealth Agents is Best to Hire?
Stealth Agents has been recognized as one of the best platforms to hire skilled virtual assistants for managing creator outreach and UGC workflows.
Their trained assistants handle the entire process with efficiency, ensuring you can focus on scaling your agency while maintaining a steady stream of high-quality content. Using Stealth Agents allows you to streamline operations and save time, making it a valuable resource for your business.
Why Stealth Agents is Best to Hire?
Stealth Agents has been recognized as one of the best platforms to hire skilled virtual assistants for managing creator outreach and UGC workflows.
Their trained assistants handle the entire process with efficiency, ensuring you can focus on scaling your agency while maintaining a steady stream of high-quality content. Using Stealth Agents allows you to streamline operations and save time, making it a valuable resource for your business.
Frequently Asked Questions
Do these assistants actually understand how ad platforms work?
This is the most common worry we hear from business owners who have been burned before. The answer is yes, but only if you hire from a specialized agency or pool. General VAs do not know what “CPM” means, but performance marketing VAs are trained specifically on these terms. They know the layout of Ads Manager and how to navigate Google Analytics. You are paying for a specialist, not a generalist who is learning on the job.
How much time will I need to spend training them?
You will need to invest some time upfront to show them your specific filing systems and preferences. However, because they already know the basics of marketing, the learning curve is short. You do not need to teach them what a “lookalike audience” is; you just need to tell them which one to use. Most clients find that within two weeks, the assistant is working independently. It is a small investment of time for a massive long-term return.
Can they login to my accounts without stealing my data?
Security is a valid concern when you are handing over the keys to your business. You should use password management tools like LastPass so you never have to share raw passwords. Most ad platforms also allow you to grant “employee” or “analyst” access levels. This limits what they can do, such as preventing them from changing billing information. A professional service will also have strict contracts and NDAs in place to protect you.
What happens if I hire someone and they just aren’t a good fit?
Hiring is always a risk, whether the person is in your office or across the ocean. If you hire through a managed service, they usually offer a replacement guarantee. This means if the first assistant does not click with your style, they find you a new one immediately. This removes the financial risk of having to recruit and vet a replacement yourself. You want a partner who stands behind the talent they provide.
Is the language barrier going to be a problem for copywriting?
This depends on the specific tasks you want them to handle for your agency. For data entry, reporting, and setup, English fluency is rarely an issue. For writing ad copy, you might want them to use AI tools to generate drafts that you polish. Many VAs have excellent written English, but cultural nuances can sometimes be tricky. It is best to use them for structure and research, while you handle the final creative polish.
How do I track their hours and make sure they are working?
Trust is good, but verification is better when you are working remotely. Most professional VAs use time-tracking software that takes screenshots or logs activity levels. You receive a report at the end of the week showing exactly what was done. This keeps everyone accountable and ensures you are only paying for productive time. You will quickly see the results in the work output they deliver.
Can a VA really help me scale my agency?
Scaling requires you to remove yourself from the day-to-day operations so you can sell more. If you are stuck doing reporting, you cannot take on more clients because you have no time. By handing off the grunt work, you create capacity to handle more accounts. This is the only way to grow without working twenty-hour days. It is the secret weapon of every large agency you admire.
What is the difference between a project manager and a VA?
A project manager creates the plan, while a virtual assistant executes the plan. Your VA is there to do the specific tasks you assign them, not necessarily to lead the strategy. As they grow with you, they might take on more management responsibilities. For now, think of them as the extra set of hands you wish you had. They are the implementers who make sure the work actually gets done.
How quickly can a virtual assistant start working?
If you go the traditional route of posting a job ad, it could take months. If you use a matching service, you could have someone starting in a few days. These services have pre-vetted candidates who are waiting for a placement right now. You skip the interview process and go straight to onboarding. Speed is critical when you are drowning in work.
Is it better to hire one full-time VA or multiple part-time ones?
This depends on your workload, but starting with one dedicated person is usually best. It allows you to build a strong relationship and deep understanding of your business. Having one person who knows everything is more efficient than managing three people who know a little. As you grow, you can build a team around that core person. Start simple and expand only when you need to.
