20 UX Design Key Terms for Business
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Welcome! Today, we’re going to dive into the world of UX design and explore 20 key terms that every business should know. Now, you may be wondering, why do I need to know these terms? Well, let me tell you…having a basic understanding of UX design can greatly benefit your business in many ways.
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User Experience (UX): The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
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User Interface (UI): The means by which the user and a computer system interact, in particular the use of input devices and software.
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Usability: The ease of use and learnability of a human-made object such as a tool or device.
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Wireframe: A skeletal outline of elements on a webpage, used for planning a site’s structure and functionality.
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Prototype: An early sample, model, or release of a product built to test a concept or process.
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User-Centered Design (UCD): A design process that focuses on the needs, wants, and limitations of the end-user of the interface.
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Interaction Design (IxD): The design of interactive products and services where a designer focuses on creating engaging interfaces with well thought out behaviors.
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Human-Computer Interaction (HCI): The study of how people interact with computers and to design technologies that let humans interact with computers in novel ways.
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Accessibility: The design of products, devices, services, or environments for people with disabilities.
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Responsive Design: An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
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Information Architecture (IA): The art and science of organizing and labeling websites, intranets, online communities, and software to support usability and findability.
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A/B Testing: A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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User Persona: A fictional character created to represent a user type that might use a site, brand, or product in a similar way.
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Customer Journey Map: A visualization of the process that a person goes through in order to accomplish a goal with your company.
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Heuristic Evaluation: A usability inspection method for computer software that helps to identify usability problems in the user interface (UI) design.
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Fidelity (in Design): The level of detail and functionality included in a prototype, ranging from low (basic functionality) to high (close to the final product).
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UX Research: The systematic investigation of users and their requirements, in order to add context and insight into the process of designing the user experience.
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Design Thinking: A non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems, and create innovative solutions to prototype and test.
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Microinteraction: A small, task-based interaction in a device or app, like setting an alarm, that’s designed to help accomplish a simple task.
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Material Design: A design language developed by Google, expanding upon the “card” motifs first seen in Google Now and providing more grid-based layouts, responsive animations and transitions, and depth effects like lighting and shadows.
These terms cover a broad spectrum of concepts in UX design and are crucial for anyone involved in product design and development, ensuring a focus on creating a positive and effective user experience.
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