Using Twitter is a low-cost method of marketing one’s brand which is why many entrepreneurs are into it. However, marketing your brand on Twitter demands time and skill, and could be a difficult task for someone who is inexperienced in doing it. Fortunately, there are some additional options apart from you doing everything on your own. The best way to help you with Twitter marketing is by hiring a specialist who understands how Twitter works— and that is a Twitter virtual assistant.
As stated by Hootsuite, Twitter has an advertising audience of 353 million as of 2020, which is why it is safe to say that Twitter is a good opportunity for your brand to use this platform to grow. But the question is, how can you use Twitter as a marketing tool effectively? As mentioned above, hiring a virtual assistant is the best solution to make the most out of Twitter. In case you are thinking about how a virtual assistant can help you use Twitter for your business effectively, keep on reading.
What is a Twitter virtual assistant
Twitter virtual assistants are experts that utilize Twitter to your full advantage. They have the skills and strategies to help you showcase your image as a brand and as to how to make your business grow. Overall, they can take in-charge and work with you to make Twitter a valuable channel for marketing.
Ways a Twitter virtual assistant can help you
As a social media expert who is specialized in Twitter, a Twitter virtual assistant has the ability to build and cultivate your brand presence. Below we have listed down the important tasks a Twitter VA can help you with.
Creates you a bio that attracts
Your brand’s Twitter bio is very important as it is the first thing a profile visitor will read about your company. As Twitter bio consists of only 160 characters, your Twitter virtual assistant makes sure that you pick the right words that best describe your brand and who you are as a company. Moreover, your Twitter virtual assistant will ensure that it is well-written and catchy at the same time.
Using the right hashtags
As hashtags help you get more engagement, your Twitter virtual assistant ensures that you only use relevant and memorable hashtags in your tweets and campaigns that you’re running. Also, your Twitter virtual assistant sees to it that you don’t overuse hashtags for your content, not to look spammy, and to not drop the engagement rate.
Creating targeted lists
Your Twitter virtual assistant can create a list of your target people and categorize them into different groups which include your competitors for you to see their posts and what they are up to, your existing clients who you would like to engage with, and potential clients whom you want to build relationships with. By creating these lists, you will be able to keep track of their accounts without the need of following them.
Engage and build relationships
Engaging can help you build a strong bond between your company and your audiences. Your Twitter virtual assistant can help you make your followers and audience that they are being heard and important through replying to comments, liking, and retweeting your audience’s posts about your brand. Interacting with them is one of the best ways to foster brand loyalty.
Researching and posting content
Stop worrying about the challenge of posting unique and relevant content in your business’ Twitter account because your virtual assistant can do it for you! Your Twitter virtual assistant can research what are the current trends, topics that your audiences find value with, and anything that your audiences hype about. Your twitter virtual assistant can then craft the content and post it to your account. Moreover, your Twitter VA can schedule pre-written posts or schedule tweets using scheduling software. By having quality content, the more you can boost your engagement,
Monitoring and replying to direct messages
One great task a Twitter virtual assistant can do is monitoring and replying to direct messages. By having someone who can regularly check your inbox, you will be able to provide the type of customer service your followers/audiences need and this too can lead you to potential clients. In addition, you will be able to eliminate those spam messages and make your inbox clean.
Keeping track of your analytics
Just like any other social media platform, Twitter has its own built-in analytics tool too! Your Twitter virtual assistant can analyze the metrics and make a report out of them to find out if your strategy works or how you can improve the tactics and strategies that you’ve implemented.
Implementing relevant photos and videos into your tweets
As we mention quality content, implementing videos and images into your tweets can actually make them catchy. Your Twitter virtual assistant can collaborate with your virtual graphic designer to come up with videos and images that can attract engagement.
According to Neil Patel, it’s been proven that tweets with images and videos surpass those tweets made with texts only. In addition, using videos and images is an effective way to showcase your brand or product line to your audiences.
Keeping an eye on your competitor’s Twitter account
Your virtual assistant can check what your competitor is up to by keeping an eye on its Twitter account. By viewing its profile, you will be able to see what they are posting and the basic details about their engagements. By checking out your competitor’s account, your Twitter assistant can simply see some of the marketing strategies it implements and whether it works or not.
Twitter is a powerful channel any business can take advantage of. Although this requires much attention and strategic planning, there’s not much to worry about since there is a Twitter virtual assistant whom you can always count on. Count on the experience and creativity Twitter VAs have, they will be able to help you improve your brand awareness, establish a strong relationship with individuals that have the same interests as yours, improve your existing marketing strategy, and can help you drive more sales.
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