70 Social Media Consulting Ideas

Social media has blurred the line between personal and professional, becoming a colossal platform for businesses, innovators, and every ‘Tom, Dick, and Harry’ with something to say.

As a consultant, your role is pivotal in deciphering the social labyrinth, coaching clients through its complexities, and illuminating paths to engagement, growth, and brand advancement.

­

Hire a virtual assistant social media manager to understand the medium, leveraging it not just as a promotional tool, but as an ecosystem teeming with opportunities for connection and conversion.

An effective social media consulting plan digs deep, analyzing target audiences, competitors, and the current digital landscape to scaffold growth-focused strategies.

­

Social Media Consulting Ideas

Ready to change the game?

­

1. Know Thy Platforms

Each social media platform is distinct – in audience, content, and behavior. Tailor your approach to fit the ecosystem.

2. Master the Metrics

Data is your friend. Know which metrics matter and why they do.

3. Consistency is Key

A consistent posting schedule keeps you top of mind and keeps your audience engaged.

4. Humanize Your Brand

Don’t be a robot – add a human touch that connects on an emotional level.

5. Tell Your Story

Every brand has a story. Share yours; it’s what sets you apart.

6. Embrace Video

Live, short, long – video is the king of content for capturing attention.

7. Leverage User-Generated Content

Turn your fans into advocates by sharing their stories and content.

8. Trend Riding, Not Chasing

Stay relevant, but don’t jump on every bandwagon that passes by.

9. Respond Rapidly

Engagement isn’t one-way – be quick to respond and interact with your audience.

10. Run Contests and Giveaways

A great way to boost engagement and encourage sharing.

11. Experiment with Ads

Paid media can amplify your reach and drive conversions if used with the right message and targeting.

12. Influencer Partnerships

Work with influencers whose audience aligns with yours for authentic endorsements.

13. Behind-the-Scenes

Peek into the reality of your brand. Transparency builds trust.

14. Host Q&A Sessions

A direct line to your customers’ questions and concerns.

15. Monitor Competitors

Know what they’re doing, learn from it, and do it better.

16. Learn from the Data

Your insights can be your most valuable guide.

17. Create Shareable Content

Craft content that’s so good, your audience can’t resist sharing.

18. Celebrate Milestones

Acknowledge and thank your customer base for their part in your journey.

19. Focus on High-Value Content

Quality trumps quantity every time.

20. Personalized Experiences

Segment your audience for targeted, personalized content.

21. Collaborate

Team up with brands or creators for mutual benefit and exposure.

22. The Power of Hashtags

Use them wisely and utilize trends to increase discoverability.

23. Seasonal Campaigns

Tailor your content to fit seasons and their associated sentiments.

24. Tell, Don’t Sell

Inform and entertain – don’t just push a product.

25. Test & Optimize

The only constant in social media is change. Test, analyze, and adapt constantly.

26. Join the Conversation

Participate in conversations in your industry or related to your brand.

27. Community-Building

Nurture a sense of community around your brand or product.

28. Visual Consistency

Maintain a coherent visual identity across platforms.

29. Mobile-First

Most social media activity happens on mobile. Optimize for the small screen.

30. The Right Voice

Your brand’s voice sets the tone for all interactions. Make sure it’s the right one.

31. Educate Your Audience

Offer information that enriches your audience’s understanding.

32. Amplify Positive Feedback

Share positive reviews and shoutouts to bolster your cred.

33. Engage with Critics

Use criticism as a chance to show off your brand’s integrity and commitment to improvement.

34. Track Mentions

Keep a keen eye out for both direct and indirect mentions of your brand.

35. Aim for Virality with Caution

It’s unpredictable, but when it happens, it’s magic.

36. Partner with Causes

Aligning with a cause can earn goodwill and open new audiences.

37. Post During Peak Times

Utilize analytics to determine the best time for your specific audience.

38. Refresh Old Content

Oldies can be goodies if they’re updated.

39. A/B Testing

Compare different versions of the same content to see what works best.

40. Direct Customer Service

Make sure your customer service is as accessible as your ads.

41. Leverage Real-Time Content

Stay up to date with current events and create immediate responses.

42. SEO for Social

Yes, it’s a thing. Use keywords and optimize your profiles for search engines.

43. Work with Micro-Influencers

Sometimes, a smaller audience can lead to more significant results and more authentic connections.

44. Social Listening

Hear what your audience doesn’t say directly, too.

45. Aesthetic Curation

An image can say a thousand words – make sure they’re the right ones.

46. Participate in Holidays

Celebrate fun national or global holidays with themed content.

47. Interactive Content

Quizzes, polls, and interactive posts keep engagement high.

48. Leverage Email Lists

Social media and email marketing can be a powerful duo.

49. Don’t Overlook LinkedIn

It may be the professional network of choice for B2B, but B2C players can still thrive there.

50. Fun with Filters

AR filters and lenses can offer a fun, interactive brand experience.

51. Stay Legal

Know the ins and outs of IP and privacy laws to avoid costly oopsies.

52. Embrace Change

New feature? Algorithm update? Dive in and figure out how to make it work for you.

53. Plan (Some of) Your Tweets

An ad-lib is impressive, but strategic planning ensures your message is consistent.

54. Use Advanced Targeting Options

The more specific you can get, the more value you can deliver.

55. Shake Up Your Content

Don’t fall into a rut – keep your content fresh and surprising.

56. Leverage FOMO (Fear of Missing Out)

Create exclusive, time-sensitive content to stoke the FOMO and urgency.

57. Priceless Peeks

Share a glimpse of what the future holds for your product or service.

58. Go Big with Stories

Stories on platforms like Instagram and Snapchat are prime real estate for in-the-moment content.

59. Highlight Employees

Show the people behind the brand; it adds another layer of authenticity and relatability.

60. Play with Pacing

A thought-out publishing calendar can create engaging content waves.

61. Active Listening

Pay attention to your audience’s needs, complaints, and suggestions.

62. Be Social

It’s right there in the name – don’t just push your agenda.

63. Invest in Professional Development

The world of social media is always evolving. Stay ahead of the curve.

64. Give, Give, Give

Provide value before you expect anything in return.

65. Cross-Promote

One platform’s success can help boost others.

66. Accolades and Affiliations

They lend credibility. Show them off.

67. Data-Backed Decisions

Feelings have their place, but data should lead your roadmap.

68. Mobile-Friendly Ads

Whether it’s the content or the placement, think thumbs-first.

69. Quicksand Content

Sometimes you sink, sometimes you rise. Learn from both.

70. Listen to Your Gut

Data’s great, but your judgment is why you’re where you are.

­

­

 

Conclusion

The journey through social media consulting is as ever-changing as the platforms themselves. By implementing these 70 ideas, you’re not only supercharging your strategy but crafting a unique digital experience for your audience. Remember, it’s a marathon, not a sprint – but what a beautiful run when guided by these time-tested tips. Let’s see where your next post, tweet, or snap takes you!