A great graphic designer can change the entire course of your business. Striking designs that make sense, can grab the attention and respect of potential customers in your market.
2020 marketing trends have made the importance of high-quality visual campaign elements even more important. As businesses and marketers compete for eyeballs, often times, the most appealing image wins the purchasing dollars.
Website backgrounds and icons, social media profiles, social media content, digital and traditional ads, business presentations, brochures, event signage, and even business cards require the expertise of a skilled graphic designer. So it’s very important that you hire the best graphic designer for your brand.
Now, the question is how. If you’ve never hired a graphic designer before and you have a slew of images that need to be created – the entire situation can be overwhelming. Here are four tips to help you get started off on the right foot.
- Know Your Brand’s Aesthetic: For a new company, it can be tough to nail down your brand’s look. If you don’t have the help of a branding professional, take sometime to seriously evaluate the look you’re trying to achieve. Take a deep dive and research your competition. What elements do you like? What elements do you dislike, and why? Once you have an idea of what you do and do not want, you’ll have a better idea of what to request from a designer.
- Ask for a Sample: Whenever you are considering someone to hire for your company or business, you must ask them for a sample. You can pay the one for a sample if he/she is really competitive, otherwise, you can ask for a free sample. If you like the sample, you can move forward to hire him/her for your business otherwise not.
- Look for Similar Experience: It’s not necessary for candidates to have created work that is an exact replica for what your are looking for, but do search for a designer with similar experience. If you’re launching a print campaign, don’t hire someone who only has digital experience (and vice versa). If your company’s niche is in the healthcare industry, don’t hire someone who’s only created colorful kids graphics for toys. You want a balance of relevant work experience and matching aesthetics.
- Read The Reviews: Recommendations are one of the best ways to find new quality services. From choosing your doctor, finding a new hair stylist, selecting a digital marketer, or a graphic designer – positive first-hand experiences and testimonials tell you the candidate is qualified.
The marketing field can do nothing without the help of graphic designers. They make the ads, logos, and posts that you need to make your brand more attractive. Remember, no matter how good your products or services are, the customers first impression will always depend on the cohesive look of your branding. So take your time, and make the right choices when adding a graphic designer to your team.
At Stealth Agents, we have many talented graphic designers available to work with you. If you’re interested in learning more, schedule a free consultation with us today.