Email Marketing Strategies
Email marketing is one of the best ways that companies can reach out and contact both current customers and potential customers. Though it would seem like email marketing would be limited to only companies that sell products or services, they are also quite beneficial to websites trying to grow their following, individuals trying to increase their visibility, and more. Here are ten email marketing strategies that are both easy and useful in the long and short terms.
How to Use Email Marketing to Increase Your Sales by 300%
Did you know? By using the power of email marketing, you can boost your sales by as much as 300%. Yes, it has been proven by many small and large businesses. That is why you see the topic of email marketing is so hot these days.
There are two ways you can increase your sales with email marketing:
1. Attracting new customers by building trust
2. Selling more to your past customers by following up with them offering more related products of their interest.
How to Attract More Repeat Customers Using Email Marketing
“People buy when they’re ready to buy – not before. 67% of the prospective buyers that tell you No today will be ready to buy in the next year.”
– Gartner Research.
So how will you be ready when they are?
By following up, that’s how. Sadly many businesses do a poor job of marketing follow-up, and here you’ll learn the startling facts of just how bad it is, but more importantly, you’ll discover just how easy it is to fix your follow-up failure and double your sales.
Before knowing the strategies for successful email campaigns, you must know some tips and tricks to build your email list.
Know your target audience
Before you can build your mailing list, you need to know exactly “who” you want to mail to. This sounds like advice you’d get from Captain Obvious, but you’d be surprised to learn how many people skip this step and get it wrong. Mailing to the wrong people is actually worse than not mailing at all, so give this one some thought.
Turn customers into subscribers
If you don’t already have a good base of current customers in your email list, you’re doing something wrong. Or you’re new. Either way, you have some work to do. You probably have the email addresses of your customers but just don’t have permission to use them willy-nilly. This is when it’s time to send a short and friendly email asking customers to opt-in. Be sure to tell them what they stand to gain.
Run a contest
If you’re short on time and want to build your email list fast, run a contest. People love the idea of getting something for nothing. Sometimes it’s not even about the prize; it’s about getting the bragging rights that come along with being a winner. Run a contest where entrants must subscribe to your newsletter in order to qualify. Just be sure that the prize is something relevant to your business. iPads and vacations are popular, but they may attract the wrong audience. Remember, we’re trying to find people who actually might buy your product, so think of creative ideas to gather emails.
Offer something in return for an email.
If you don’t have the energy to run a contest, consider just offering something small to everyone who enters. It could be a free ebook or an instructional video. The key is to offer something that will not continually cost you money. Shipping can be expensive.
Use social media
What’s the fastest way to reach the masses? That’s right, and it is social media. There’s a good chance that your customers are on social media, and if you’ve failed by collecting email addresses from customers by using other methods, you may have some success here. It’s all about getting your message across, and social media is the perfect platform for sharing.
Try an old-fashioned mailing list.
Do you remember the days when people used to use those things called pens? And that stuff that was made from trees. What do you call it? Oh, yes, Paper. If you are ever meeting your customers face-to-face, especially one-on-one, be sure to pack your smile and your email signup form.
Make signup easy
Have you ever tried to buy something or enter a contest, and it was just too difficult and time consuming to figure out? We feel you. This isn’t a game (unless it is), and you never want potential customers to spend time figuring things out. Our attention spans are getting shorter and shorter, after all.
Use opt-in and not opt-out.
Instead of automatically adding customers’ emails to your list, let them decide to opt into your newsletter. Making customers opt-out may seem like a good idea to obtain email addresses, but if they aren’t sincere, you’ll only lose them in the end. And on their way out, they may flag your domain as spam, which will reduce the chances of your emails being seen by people who may actually welcome them.
Add a signup form to every page of your website.
While you’re thinking of creative ways to get email addresses, don’t forget the low-hanging fruit. Let customers sign up for your email list from your website. Add the signup form to the header or footer, so it will be included on every page.
10 Email Marketing Strategies For Successful Campaigns
This is a method in which websites send links to individuals with catchy content to help draw them to the site. This method is easy, does not take much time to complete or orchestrate, and is great for those companies that are just looking to increase traffic.
Merchant and retail sites can benefit greatly from sending out coupon codes or deals through email. These codes can help draw in existing customers to make new purchases or can even draw in new customers.
This does not mean placing the recipient’s name on the first line, this is often annoying, and most individuals delete this type of mail. However, tailoring it to their search criteria, their age, their region and more can help bring in the views.
This is one of the most important areas of email marketing. Many think that a short subject line is the best way to pique interest and get readers to open email; others believe that a longer subject line can help explain the email and prevent deletion. It all depends on what you want to accomplish with your email marketing. Longer subject lines do offer a chance to explain, but shorter lines are a bit more mysterious.
Sending an email at 3 in the morning is just not smart. It is obnoxious. Most recipients just barely browse through emails they receive at night; it is best to time your emails to the most common time that people are home from work and looking at their computers or email. Between 8 pm and midnight is prime time. Some of the best email marketing is done between 8 pm and midnight.
People love a good deal; giving something away for free is a great way to bring in views. Most times, companies can offer something small like a free piece of content or a free item with a mail-in rebate to spark interest.
Tailoring to Mobile Devices
The truth is most people look at emails on the go on their phones or tablets. Creating content that is mobile device friendly is a great way to ensure that recipients actually look at your content rather than just flip past it because it does not fit on their phones.
Reconnecting with old subscribers that have let their accounts go fallow is a great way to get them to rejoin or take a second look. Odds are, if they already have an account, it is far easier to get them to revisit.
Some content marketers think that the best email marketing takes place during the week. In fact, sending emails during the weekend is a great way to ensure that users are going to have time to see what you have sent, which means that it will make for a much better chance at actually getting users to see what you want them to see.
Do not be afraid to jump on the bandwagon and try new innovative ideas that may or may not work. Taking the time to try all of the best email marketing strategies as opposed to just sticking with what is safe is one of the only ways that users can be sure they have tried everything and that they have plenty of options.
Email marketing is a great way to get your content out there and to truly get your content noticed. Taking the time to choose the right email marketing strategy may seem like a ton of work, but in the end, it always pays off.
For more business tips and insights, visit Stealth Agents.