Whether you are an established small business or a startup, it is essential for you to know how to market your business in order to grow it. If you think that all marketing ways is an added burden on your pocket, trust us- it doesn’t have to be. You can increase your customer base and earn more with a small marketing budget. Here are some proven and tested marketing ideas for small businesses. Let’s get started!
What should be the marketing strategy for small businesses
Keep in mind that there is no magic strategy to market a small business. The goal of all marketing efforts is to connect your business’s value with the targeted and right customers. It might be a simple concept, but it can adopt hundreds of thousands of different shades. The answers to the following question determine which marketing strategy will be viable for your business.
- Where your target audiences live?
- What are your customers’ demographics?
- How do your customers look for products in your niche?
- Where do your customers hang out online?
Proven and tested marketing ideas for small businesses
Google My Business
Listing your business on Google My Business, a.k.a. GMB, and get it to the top of Google search results is probably one of the most powerful marketing tactics you can use for your business. If you are running a local business and your target audience is local clients, then it can be the most powerful marketing strategy available for your business. At GMB profile, you can find all your Google platforms in one place, including your Google reviews, Google Insights, Google Analytics for accessing data, Google maps, and much more. Even you can get a large display for your business or brand name when people search for your brand name.
Video marketing is a big hit these days, and for a good reason. About 52% of marketers refer to the video as the content with the best ROI (return on investment). The revenue is increased 49% faster with video marketing than non-video content. When it comes to video marketing, live streaming is probably the most popular format. It lets you connect with your audience in real-time. You can reach more target viewers organically and engage with them effectively. Do you need to focus that what’s in it for the audience? Why will your audience watch your video? If you’re marketing to a younger audience, then a funny or clever video that they can pass onto their friends may get their attention (e.g., -a fun viral that makes them smile and also makes your company name stick in their head for all the right reasons). For an internal video aimed at a highly skilled and professional sales team, then best practice tips from colleagues which help them to smash their sales targets and earn more commission may be far more appropriate. Your target audience will only watch if there’s something in it for them – make sure there is.
Create a company blog
A company blog helps your business grow in various ways. If you have not blogged for your business, then you are missing out on the high stream of leads and other valuable benefits. If you have planned well, blogging can boost SEO, drive traffic to your website, connect you to your clients and establish authority. As you are a small business and want to launch your blog without breaking the bank, the good thing is that you can launch with very little money. Above all, managing your company blog is relatively simple. All you need to decide your blog name, a good blog design, and the best platform to host your blog. Then write informative and quality content to engage your customers.
Do you want to get to the top of Google and become a big gun? Try focusing on great and quality content. It’s true that content is king, and it helps you engage your potential and existing customers. Moreover, it is one of the best ways to boost your website’s ranking in the search engine.
For on-page ranking, good content is probably the number one factor in terms of SEO. According to Moz, good content is linkable and supplying a demand. If you have not budgeted to hire a copywriter, you can write what you know in your niche. You can write about industry best practices, list posts, tips and tricks for good results, and top 10 articles.
It is considered the cornerstone of digital marketing. When the visitors land on your website, most of them will not buy your product immediately. To increase your sales and lead nurturing, capturing contact information is the best way for marketing. Email is probably the best channel for the highest conversion and interaction with the leads. The lead magnet is the starting point of email marketing funnels. You can offer your website visitor a free service trial, a coupon, free download, a free seat at a webinar, and even website membership in exchange for their email ID. Email marketing comes with great benefits like global reach, less expensive, easy to automate and segment, easy optimization, immediate communication, easy to set up, run, and track. Email marketing is also one of the few marketing channels that are easy.
Engage in social media
You don’t have to have a presence on all social media sites. Having more than 1000 ‘followers’ on Twitter or ‘likes’ on Facebook will not promote your content and does not actually indicate you have a solid marketing plan either if they are not your target audience. Using a good tool for digital marketing needs planning in advance; you need to find the right channels which potentially attract your target group of customers. Once you have decided on the channels, decide on your strategy. Use social scheduling apps like ‘Hootsuite,’ which help to post regularly. Your customers should feel your online presence at all times but should not feel stalked. So you should post the right posts at the right time, and it should not be very less or too much.
Marketing tips: Effective ways to make your small business look bigger
A well-planned strategy to put your best face forward and appear bigger than you are can help you engage potential customers who may otherwise not give you the time of day. This, in turn, can instantly translate into a higher sales conversion. Here are some tips on how to make your small business look bigger online.
Get a global sounding domain name
If you have a domain name like phoenixwebdesign.com, this gives the immediate impression that you only service the Phoenix Arizona area–only one region. Try registering a name that gives the impression that you offer your services worldwide. For example, change phoenixwebdesign.com to something like worldclasswebdesign.com.
Consider getting an aged domain name
Most savvy Internet users know how to quickly check how old a domain name is, and they may be motivated to do so if they are considering buying something online from an unfamiliar company. If your domain name is two months old, this is a tell-tale sign that you’re a new and probably a small start-up business. So, if you are just starting out, consider buying an aged domain name, one that’s been around for at least two years and longer if you find one for sale that fits your business.
Make sure your social media accounts have thousands of follows
Another sure sign that your business is small potatoes is when your social media accounts have a small number of followers, especially if they aren’t very active. You may want to hire a social media specialist to work on increasing the number of followers on your social media accounts through a content marketing strategy. It should include a game plan to engage the dedicated users you have to participate in a more active discussion under your account. Ask for their opinion to get the dialog going. Also, don’t forget to give the illusion of being a bigger business than you actually are by having sophisticated, professional-looking social media pages.
Send out professional press releases
Big businesses tend to send out professional press releases all the time. You can, too, regardless of how big your business is. You can use PRweb.com or other similar sites to send out press releases at very reasonable prices. You can link to some of these press releases as they get posted around the Internet.
Hire a professional to design your website
Many online small businesses start out designing their own websites. However, unless you are truly exceptional at web design, this usually shows. Some people use professional templates as a shortcut and to save money. However, these templates get used by a lot of sites, and internet users can quickly recognize a template that is used a lot. It’s a sign that your business isn’t very big because a bigger business almost always has a custom-designed website. So, if you want to appear like a bigger business, consider hiring a professional to design your site and give you a truly custom look.
There are no magical and cost-effective marketing secrets that fit every small business. If you have a low budget, marketing takes effort, consistent testing, and creativity to see what ‘works.’ Start with these proven and tested marketing ideas. With ingenuity and perseverance, it can be done well.