Facebook Ad mistakes can reduce the effectiveness of your campaign, that is why it is important to know what these mistakes are for you to avoid.
Facebook has more than 2 billion monthly active users, accounting for one-third of the world’s population. That just represents a tremendous amount of opportunity for businesses to grow as fledglings. It has become such a robust and versatile tool of advertisement that Facebook Ad revenue made more than $12 billion in 2014 alone! There is no other rival that offers the same breadth of experience. But creating efficient ads is tricky because there are so many possible permutations and combinations on every campaign. Making the matter even more complex is how Facebook is constantly coming out with more updates and improvements.
Here are 6 common mistakes that people new to Facebook ads commonly make
They don’t have any goals
Many users don’t have any idea about what key metrics they should be targeting. Terms such as page “Likes”, post engagement, email opt-ins, and lead generation are tools that you should use to measure brand activity.
The importance of each metric depends on the current stage of your business. For instance, if you are trying to build your brand, then you should be looking for the number of likes – a term that is directly tied to the amount of traffic or sales through your website.
Using the wrong ad format
This commonly happens because people are misinformed about using the right ad format for their specific campaigns. Some people use the same ad type out of habit and don’t stop to analyze whether they’re using the right format. To make things more complicated, Facebook continues to introduce new ad types. It is vital to study the platform’s ad types carefully, choose the right one, and closely follow how it ties in with the rest of your business.
Casting a very broad net
The old proverb about casting a wide net isn’t really applicable with Facebook Ads. The difference between a successful and failed campaign is the appropriate use of targeting features to hit audience members that will respond more positively. Your message should ideally never extend beyond audiences that want nothing to do with your brand because the result could negatively tarnish your brand.
Not understanding how ads work
The entire idea behind Facebook Ads is to sell the ‘ad’. The product or service comes much later into play. If you clutter your limited ad space with too much information about features, benefits, and outcomes, the result wouldn’t fare too well with audiences.
Using too much text in ads
This point borrows from the previous one. Don’t pander your audience by bombarding their screens with long drawn-out sentences that take up more than 10 seconds of their concentration spans. The idea is to hit them with what sticks. Use your creative team to put together a custom image that features a very catchy punch line. This will resonate with them more.
Your images are not optimized for Facebook
People new to Facebook Ads do not understand the importance of correctly sized images. Unoptimized images are difficult to read and completely defeat the point of Facebook Ads. Your creative team should stick to the list of ideal sizes provided by Facebook.
Each marketer needs to avoid these mistakes to get good results in their campaign.
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