When it comes to an e-commerce platform, Shopify is the no. 1 and most used platform. People of all skill levels use this biggest e-commerce platform. If you have an e-commerce storefront, you need to have a blog for your e-commerce store. Over 2.8 million blog posts are written each day, and this number is constantly rising. In the ocean of millions of blog posts, standing out in the crowd and generate sales is not a cakewalk. It is fairly easy to lose your brand to the content noise. A blog on Shopify can drive more traffic to your e-commerce store and is a big part of your marketing strategy, but most people overlook it. Every Shopify site should include a blog.
In this guide, you will learn how the Shopify blog works and how it incorporates your blog with your e-commerce store.
Are you ready? Let’s get into it!
Blogging with Shopify: The basics
The embedded capabilities of Shopify can meet your needs for e-commerce blogs. It is easy, quick, and free, and you can cover the basics of blogging, such as insert photos, videos. Moreover, it allows adding descriptions and the ability to schedule your future blogs, tags, and comments. However, it is not a powerful blog system as WordPress has but you may not require all the functionalities for starting an e-commerce blog.
Benefits of using your Shopify blog
When you use your Shopify blog, it comes with plenty of benefits that include:
- Your online store and blog should maintain a cohesive feel. However, they are different pages, but their look and feel should be similar.
- Use one admin tool to manage and maintain content for your blog and store.
How to create a blog on Shopify
You can create an e-commerce blog on Shopify. It provides plenty of attractive Shopify blog themes and blog app and with the capability to customize your blog on Shopify. It is quite a simple process to start a Shopify blog. Only one thing can be daunting for you, i.e., how to find the ideas for blog posts to do it consistently. Don’t fret; you will get caught up in the nitty-gritty details about starting a Shopify blog especially if you have a virtual assistant for writers on your side.
- First off, choose your niche, blogging platform, domain name and build your blog.
- Now, choose the theme for your blog that is cohesive with your e-commerce store.
- Plan your content and publishing strategy.
It is true that it can be difficult for you to stand out from the crowd amidst millions of blog post uploads in a single day, but it is not impossible. Here are some ideas that help you when you run out of ideas or need some good ideas to start with:
- Try to focus on a particular segment of a big category and specific location.
- Choose a particular voice of tone for your content, such as humor.
- Share more details about a particular topic. For example, write on these topics that no one else is writing on. People mostly write on general topics.
Your niche has great importance because it will help you stay focused on a single topic and prevent you from getting distracted. When you choose one niche, you will never run out of ideas and come up with a great content idea because you know what to address. When you have some good content ideas, you could check them on Google and see what keywords your competitors have used. This way, you will get an idea of how different content is performing on the web. Here is an example of a home store that has a blog on Shopify:
This company sells bedding products like bed linen, luxury bed sheets, and pillows. They have everything you need to get a good night’s sleep. Their blog on Shopify is aligned with the same idea that their e-commerce store is offering. In their blog, they discussed how people could improve their night’s sleep. Their content is relevant to their home products and target audience. The readers who land on their page can read these articles that are likely to buy their Shopify store. This way, it creates an immediate benefit. They write about which type of pillow is right for a good night’s sleep. The title of the article will appeal to a search engine like Google because that is what prospective customers would like to search for on search engines.
Choose a domain name, and build a blog
There are two types of blogging platforms, i.e., self-hosted platforms and hosted platforms.
Self-hosted platforms offer plenty of customization offers. However, it needs an initial setup, so you need to pay a monthly fee to host your website.
Some Hosted platforms have normally built-in audiences, so you can get started at once. Some hosted platforms are free, but some are paid.
Shopify is a hosted platform that allows you to make your e-commerce site and blog as well. It also gives you hundreds of app with them, which help you to grow. There is a blog on Shopify, i.e., Press’ blog, which is also known as Squeeze Magazine. They sell juice cleanses and cold-pressed fresh juices that show that healthy living is their main focus. They used the blog templates of Shopify that look like an online publication with the name squeeze magazine. This blog focuses on healthy places to eat, workout clothes, mindfulness practices, and anything related to healthy living. There is also a good example of a Shopify blog with the name Black Girls Run Blog. This blog is all about race announcements and running.
Pick a theme and name for your blog on Shopify
Once you have picked out hosted or self-hosted platform, the next step is to pick the name and theme of your blog. Decide what type of layout you want for your blog. The theme is a blog template for the overall look, feel, and layout of your online store’s blog. There are a plethora of Shopify blog themes available on the web. Once you choose the theme, consider buying a domain name. Your domain name should be catchy, easy, and memorable, and something that associates with your brand name. Let’s take an example of a Shopify blog, i.e., Bel Kai. This blog publishes jewelry stories of real people that reveal their memories. They also include their latest collection in the sidebar of the Shopify blog. This is a clever way to bring people back to their products when they have clicked over the blog.
Make a content strategy for your blog on Shopify
However, your blog is ready, but you are halfway. You need to have an audience to share your content. Here are some important things that you should take into account before publishing your blog on Shopify.
- Collect email IDS of your email subscribers.
- Use Quora for your content seeding plan. Here, you can find your target audience and answer their questions by sharing your blog posts. Moreover, you can also extract blog ideas from the users’ questions. It will also give you insights into your niche audience’s needs.
Social media channels
If you want to grow your audience, creating social media groups and page is a great thing to go. Also, follow some relevant groups and join forums. Participate in forum discussions and use these groups to share your blog posts. Don’t forget to plan your publishing strategy by creating a content calendar. It helps you keep track of your publishing plan. You can create a spreadsheet or use online tools like Buffer, HootSuite, and others for this purpose.
For creating an appealing blog, use a content mix that will drive more traffic to your blog. First off, you need to choose your blog’s categories and use tags to organize your blog posts. There are a lot of things that you may include in the content mix.
- First of all, share evergreen content that addresses the common issues of your target audience that they search on Google.
- You can republish, updated, and curated such topics every now and then. It will always capture the attention of the audience.
- Share topical content that is all about trending topics that readers care about and want to learn more about them.
- Another category is curated content, which has smaller scope, but it required less time to create and keep the reader engaged.
- Interactive content like videos, info-graphics related to your topics is more powerful than text and supports your blog.
Only publishing your blog is not enough; you need to acquire a good amount of readership too. Reply to the comments of the readers on your blog. It is very crucial because it can spark a conversation that leads to a good relationship with your customers. Moreover, conversations lead to engagement, which ends up with high streams of leads and turns your readers into paying customers.
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